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Tag Archives: conversion optimization

Give Your Website More Sex Appeal

written by Luis Bonilla for the web site marketing strategies section(s)
Give Your Website More Sex Appeal

Yes, this blog post title was chosen partly because, as they say, “sex sells,” and partly because I had never written the word “sex” in a blog post before. Now that I can check one more item off my blog bucket list, I do want to focus on why you should consider a tweak to your current website design. Read On

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Increasing Website Conversions: How Categorization, Personalization, and Choice Limitation Can Increase Sales

written by Roko Nastic for the web site marketing strategies section(s)
Increasing Website Conversions: How Categorization, Personalization, and Choice Limitation Can Increase Sales

This is a guest post by Roko Nastic. Take a moment and vote in his poll about the best web hosting companies.

The key to increasing conversions for any website is simplicity and personalization. Having a mass of generalized products all vying for attention will drive customers away in a state of confusion. By reducing the amount of possible options and making those options appear that they have been tailored just for that visitor, you will instantly increase your website’s chance of a sale.

A site should look inviting and relevant. The aim of a website should be to appear professional, keep decision-making to a minimum, and efficiently guide a visitor to the product they need with as few distractions as possible.

Read On

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