Recently, I was speaking with a friend when the subject of SEO came up,and he visibly tuned out. He had so many interactions with businesspeople touting SEO with no understanding of what it is. It seems to me that most use the word SEO as a buzzword – a binary skill that you either have, or you don’t. Web developers seem to think that mentioning the word in a service description will earn them sales – which it might. In the same way, webmasters say things like, “I installed an SEO tool on my site, so I should be taken care of.” Either way, it has become a bit of a buzzword for self-proclaimed consultants.
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