Tag Archives: adwords

How to Set Up Conversion Tracking

2 Dec 2013 | written by Ashley R. Cummings for the internet marketing section(s)


The main point of any type of online marketing is to get your target audience to act or, in marketing language, to get conversions. In one way or another, you want those visiting your landing page to either make a purchase, sign up for a newsletter, download an eBook, submit their contact information, or click through to your website. Getting someone to convert often takes a lot of marketing expertise and a heavy investment. With all the time and money you put towards getting conversions, you definitely don’t want to leave it up chance. In order to really know exactly which of your online marketing actions are performing best, it’s vital to install conversion tracking software, and take the time to use and understand it. Otherwise, you might as well just try your luck at earning your living off the slot machines in Vegas. Thankfully, setting up conversion tracking is simple. Just follow these steps. Read On


The Best Keyword Research Tools

2 Aug 2013 | written by Ashley R. Cummings for the online marketing, PPC, Small Business Tips section(s)


If you want to promote your business online, then keyword research should be at the top of your list of things to learn. While you want to make sure your content is natural and relevant, it is also important to strategically incorporate the right keywords into your content. Targeting the right keywords helps search engines understand how to read your website and helps them determine how to rank your site in the organic search results. Keyword research can also help you understand how to more effectively run a paid search campaign. Here are a few tools that will help you become a keyword pro. Read On


Best Online Marketing Tools

26 Jun 2013 | written by Ashley R. Cummings for the internet marketing, online marketing, SEO section(s)


Do you ever wonder how online marketing professionals keep up with all the changes in the online world? After all, they are managing multiple accounts, analyzing various keywords, keeping up with Google updates, and figuring out how to keep each customer’s website at the top of relevant search results. Sounds like a lot, right? The truth is it is hard work, but there are a wide range of great tools that make online marketing easier. Here are a few of the best online marketing tools with tips on how they can keep you at the top of your game. Read On


How to Improve Results with AdWords & SEO Data

31 Jan 2012 | written by Lior Levin for the PPC, SEO section(s)


One of the most effective tools for increasing the effectiveness of an online marketing campaign is already in the toolbox of just about every SEO manager: Pay Per Click advertising. Here are six ways you can use AdWords and SEO to improve your company’s results.

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Click-to-call Mobile Ads From Google

27 May 2010 | written by Ben Mosbarger for the PPC section(s)

Click-to-call Mobile Ads From Google

Google is constantly working on ways to improve local and mobile search. In January Google introduced a new way for local businesses to be reached specifically by mobile devices: click-to-call phone numbers right in the ad. This service is free, easy to implement, and super targeted. Since I am a pretty heavy mobile web user, this click-to-call feature gets me all excited inside. Read On