Small Business Marketing at Its Simplest

6 Dec 2011 | written by Kevin Wunder for the Small Business Tips section(s)

Small Business Marketing at Its Simplest

I’ve heard it said that marketing is simple; tell people what you do, and tell them over and over again. For the average small business, I think that marketing should be that simple.  Small-business professionals wear multiple hats and their demands require simple and effective execution.

However, marketing is only this simple with one key piece in play: you have to know what you really do and why a prospective customer should come to you.  Knowing what you REALLY do can lead to simple and easy marketing messages and will help dictate what types of marketing you do.  Here are a couple of questions to ask.

What makes my business different? – What do you do differently than your competition?  Often times, it is what you do different, unique, or above and beyond that is the best indicator of “what you do”.

What line of business am I the best at? – Often times, one company can have many lines of business.  For instance, a plumber could provide plumbing repair, plumbing maintenance, emergency plumbing services, plumbing for new homes, etc.  What this plumber does best may be the message that he/she should share.

What would my loyal customers say about me? – It has been said that your brand is no longer what you say it is, it is what your customers say it is.  In terms of marketing, I would say that the same thought applies to “what you do”.  Ask your most loyal customers what they think about your business.  They’re loyal for a reason.  Find out why.

Simple marketing can lead to better decisions, allocation of funds and results.  Invest a little time in determining what it is that you do, and start telling people.  Once you start telling them, do it over and over again.


Kevin Wunder
Kevin works is a marketing rock star here at OrangeSoda, and is obviously from Hawaii. Even if you don’t know him, you can tell he is from Hawaii, because he sometimes wears flip-flops, flashes the hang loose sign, and … well, he looks Hawaiian. Kevin gets away with things most people don’t. In fact, he could (and should) pull off a fancy mustache outside of the month of Movember.


  • Steve |   Dec 16th, 2011 at 12:52 am

    I loved this article, I have a established brick and mortar business but my website is very new and was built after clients

    literally begged me to have one. I like your list of white hat tactics, things I can do without jeopardizing the good reputation I have

    already. thank you

  • Kate, RM Social Media |   Dec 16th, 2011 at 9:35 am

    So true Kevin – we see lots of clients who’re trying to get involved in complicated online campaigns (or are just confused, when you get the “I want to be No1 on LinkedIn” type demands!) without having properly analysed what it is they need to be telling people. Get that part wrong, and the rest will be wasted. cheers, Kate

  • Steve |   Jan 31st, 2012 at 12:30 am

    I am in the beginning stages of starting a new business and I’ve spent some time reading about good social networking practices. I love SME, and I learn something from each article. This one, however, is such a wealth of info, that I too will refer to it again and again! I hope to be reading more of your articles soon. Thank you.

  • Mike Baker |   Jan 31st, 2012 at 9:22 am

    I know that many of your services may really help a company, but PPC advertising has become so expensive it makes it so small companies can no longer compete. We are a small web company that provides many services, and the word Website design is now at $10.00 dollars per click, being a start up I can blow a months budget in a few days. Even after following the well written article above I feel a great disadvantage against the huge companies, with deep pockets.

    Mike Baker

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