How to Set Up Conversion Tracking

2 Dec 2013 | written by Ashley R. Cummings for the internet marketing section(s)

ConversionTracking

The main point of any type of online marketing is to get your target audience to act or, in marketing language, to get conversions. In one way or another, you want those visiting your landing page to either make a purchase, sign up for a newsletter, download an eBook, submit their contact information, or click through to your website. Getting someone to convert often takes a lot of marketing expertise and a heavy investment. With all the time and money you put towards getting conversions, you definitely don’t want to leave it up chance. In order to really know exactly which of your online marketing actions are performing best, it’s vital to install conversion tracking software, and take the time to use and understand it. Otherwise, you might as well just try your luck at earning your living off the slot machines in Vegas. Thankfully, setting up conversion tracking is simple. Just follow these steps.

What you need

Before getting into the steps to install conversion tracking, remember you need the following:

  • A website (duh)
  • A Google AdWords account
  • Website editing capabilities

Once you have those three items, you’re ready to roll.

Steps to set up conversion tracking

  1. Sign into your AdWords Account.
  2. Click on “Tools,” and then click on “Conversions.”
  3. Once you get to “Conversions,” click “+Conversions.”
  4. Enter a descriptive name in the “Conversion name” field of the action you would like to track (e.g. “e-mail submission”).
  5. Now that you have a name, it’s time to select “source” field (i.e. select where your customers will complete the conversion).
  6. Click “save and continue.”
  7. On the next page, select the “conversion category” that most accurately describes your conversion.
  8. The “tracking indicator” field gives you the option to let your customers know you are tracking conversions or to hide this information from them.
  9. Once you have clicked on “save and continue,” you can either select “someone else makes changes to the code” or “I made changes to the code.” If someone else is in charge of coding, Google will send an email to them with the code, and your webmaster will take it from there. If you make changes to the code, Google will provide you with the code right then and there.
  10.  Copy and paste the code between the body tags (<body></body>) of your website’s conversion page.
  11.  Hit “save” and congratulate yourself for your dedication to conversion tracking.
Ashley R. Cummings
Ashley recently graduated with her Master of Arts from Brigham Young University, and now works as a content writer at OrangeSoda. When she is not clacking away at the keyboard, you can find her tearing up the ski slopes, writing poetry, and traveling to and from Russia. And, no, she is not a spy (so far as we know).
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