SEO Strategy 101

17 Mar 2014 | written by Ashley R. Cummings for the internet marketing, online marketing, SEO, Small Business Tips section(s)

SEOSTrategy-01

If you have a business that exists in any capacity online, the bottom line is you need to make sure that website is optimized properly for search engines. Otherwise, the only people who will know about your website, and consequently, what products you sell, will be you and your mom. While SEO (search engine optimization) is a must, you may be wondering what SEO entails. Here is a quick breakdown of the basics of SEO.

Onsite optimization

Onsite optimization simply means you make your content and your code understandable to both people and Google. It sounds pretty easy, but it takes a lot of expertise in order to get it right. After all, you don’t want to accidentally engage in any black hat SEO practices and run the risk of getting banned from Google. Instead, contact us at OrangeSoda, and we will make it easy by doing it for you.

Offsite optimization

Offsite optimization is when you take measures to get noticed in various popular places on the wonderful World Wide Web. You do this by engaging in quality link building strategies. Again, link building can be a bit tricky, which is why it’s best to leave it to the pros.

Content optimization

Finally, you will want to make sure to optimize your website content to make it search engine friendly. Google loves content, so the more genuine content you put on your website, the better off you will be. Here are just some basic content options for your website:

  • Blog
  • Articles
  • YouTube Videos
  • White papers
  • Infographics
  • Landing Pages
  • Images
  • Social media posts
  • Podcasts
  • Webinars
  • Training material
  • Memes
  • Guest Posts

Remember, the more content you pump out, the more opportunities both people and search engines have to learn about your company. For more information about building a solid SEO strategy, contact us today.

Ashley R. Cummings
Ashley recently graduated with her Master of Arts from Brigham Young University, and now works as a content writer at OrangeSoda. When she is not clacking away at the keyboard, you can find her tearing up the ski slopes, writing poetry, and traveling to and from Russia. And, no, she is not a spy (so far as we know).
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