Search engine optimization (SEO) is definitely a large piece of the search engine marketing pie and can take up a lot of time, energy, and money. If you’re new to the online marketing world and interested in growing your website in the organic search results of Google and Bing, you probably have spent some time investigating various SEO practices—both onsite and offsite. You’ve also probably come to learn that optimizing your website is a large endeavor and it’s difficult to really know where to invest your time. This begs the question “where should I focus my efforts—onsite or offsite?” The answer to that question is both! Here’s a quick breakdown of what onsite and offsite optimization includes and why they are both important.
In short, onsite optimization is simply a way of building a rock solid website that top search engines will be able to easily understand. Onsite optimization includes the following:
- Writing awesome web content
- Keeping an updated onsite blog
- Writing title tags, meta descriptions, and H1 tags
- Designing your website in a way that makes sense
- Adding text for your images
- Adding an XML sitemap
- Structuring your URLs to be descriptive and relevant
- Keeping your content fresh
- Making sure search engines can index your site (follow, no follows, robots.txt, etc.)
- Getting rid of duplicate content
- Internal linking strategy
As you can see, onsite optimization can take a bit of time and expertise, but there is nothing tricky about it. Onsite optimization is simply making sure your website contains essential elements for Google to be able to properly understand and index your site. Onsite optimization is vital. So vital, in fact, that if you know any of the above items that have not been addressed on your website, you have some SEO work to do. Otherwise, enjoy your spot on the 100th page of Google. Where? Exactly.
While onsite optimization is vital in the Internet marketing world, it’s only half the battle. Not only do you have to make sure your website is amazing, but you also have to make sure other people think so too. Offsite optimization includes:
- Link earning
- Search engine optimized videos
- Social media marketing
- Article submissions
- Guest posts
- Media articles
- Directory submissions
- And more
Offsite optimization is all about building credibility, authority, and expertise within your industry—outside of your webpage. This takes a lot of time, a lot of dedication, and a lot of content. The good news about all the hard work involved in getting noticed in the Internet world is when others share your content and/or link to your website, it tells Google that you are super awesome and deserve to be boosted in the search results. Oh yeah.
Good SEO should include a solid focus on both onsite and offsite optimization. For more information on how to get started with an excellent marketing strategy, contact us today at OrangeSoda. We would be happy to set you up with an awesome search engine optimization strategy.