Who says you need to go to business school to learn about marketing? Not me. In fact, I’m here to offer you a quick Marketing 101 lesson that will help save you time and money, especially when it comes to knowing how to effectively allocate your marketing budget.
Here goes …
To start our lesson today, class, I want to present you with quick definitions and examples of two different types of marketing: push marketing and pull marketing.
Push marketing is the marketing strategy that involves taking your products or services to the customer. Examples of this type of strategy include direct selling, trade shows, point of sale displays, billboards, and the like. Essentially, in push marketing, the customer is not necessarily seeking you out, but you present them with your product anyway.
Pull marketing, on the other hand, involves developing a strategy that encourages others to seek out your business. In other words, pull marketing includes making sure you are the most visible business out of your competitors when a consumer looks for a business like yours. Examples of pull marketing include search engine optimization, keyword targeted pay per click advertising, and social media.
Both push marketing and pull marketing are legitimate ways to engage an audience, but when it comes to capturing targeted leads, pull marketing is the way to go. Here’s why:
1. Your customers include people who are already looking for you with their credit card out and ready to buy. All you need to do is make sure they find you first.
Well, that’s pretty much it. The main reason to invest in pull marketing strategies like social engagement, SEO, and targeted PPC is because there are a plethora of people who want to find you and buy from you. You just need to make sure you are there when they come knocking.
For homework, please contact OrangeSoda to get help with your pull marketing strategy.