Promote Your Infographics Wisely

20 Feb 2013 | written by Ashley R. Cummings for the website promotion section(s)

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Infographics are a popular and creative way to build brand recognition, promote public awareness campaigns, and present information. One of the most popular uses of infographics, and the one that interests most internet marketers, is to increase quality back links to your site for website promotion.

While infographics are one of the most interesting ways to represent your company, they won’t do you a lot of good, unless you actively promote your infographics. Here are some ways to make sure your infographic gets the exposure it deserves.

Put Energy into the Creation Process

Infographics are only interesting if they contain all the necessary information to promote your cause. Spend time conceptualizing, researching, designing, and editing your infographic before launching it.

Promote on Blogs

One great way to share your infographic is to promote it on popular blogs. Of course you will want to share it on your own blog, but consider guest blogging on a relevant site that attracts the type of readers you are targeting.

Add Social Media Buttons

Every infographic you launch should have noticeable social media buttons. Allow your followers to pin, Tweet, +1, and share your infographic on Facebook.  Also, promote your infographic on your own social media sites.

Embed code

The purpose of an infographic is to spread information about your product, campaign, or company. If you include an embed code, you increase your chances at other legitimate websites spreading your infographic to other interested consumers.

Submit to Infographic Directories

There are dozens of sites that accept Infographics. You may have heard of Visual.ly, Coo Infographics, and Infographics Showcase, to name a few. Don’t be shy. Show them what you’ve got!

Ashley R. Cummings
Ashley recently graduated with her Master of Arts from Brigham Young University, and now works as a content writer at OrangeSoda. When she is not clacking away at the keyboard, you can find her tearing up the ski slopes, writing poetry, and traveling to and from Russia. And, no, she is not a spy (so far as we know).
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