PPC: Google Debuts Video Ads

Google has started running paid search ads that have videos. The ads were announced last month but are now popping up in search results. I’ve looked for some examples but today I’m not finding any. I wonder if that has something to do with all the news about this and how advertisers pay whenever someone views an ad.

As of yesterday, Search Engine Land reported that you could see the ads by typing in search queries like: BlackBerry, AT&T, cell phone or laptop. Today I can’t find a single video ad. The ads show up on the top sponsored listings (the paid ads on search engines that show up in the box before natural results start). There’s a small box that says, “watch commercial” or a similar pitch and if you click it, you can see a video.

Advertisers pay if someone watches the ad or clicks on the ad to go to their web site, but won’t be charged for both. Since I can’t find a live example, here’s a screenshot from Search Engine Land:

ppc-videoads.jpg

If you have tried a Google AdWords video ad I’d love to get your feedback. I assume for now, that not many people have tried it. Where I see it being ideal is for movie trailers or even “how to” videos for very specific products. In other Google news, Google now has demographic bidding options for AdWords – so you can show your ads to specific age groups (over the age of 17) or gender.

As I write this I’m reminded of something one of our trainers says: paid advertising – easy to start, complex to manage. That’s especially true for small retailers, which are OrangeSoda’s forte. We manage Google, MSN, and Yahoo PPC advertising through one tool and our clients can log in to get stats on clicks, conversions, and see how their campaign is performing.