Introducing Pinterest Web Analytics

27 Mar 2013 | written by Ashley R. Cummings for the Social Networking section(s)

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If you’re not currently using Pinterest as part of your online marketing strategy, now is the perfect time to start. Not only does Pinterest draw loads of traffic from interested consumers, Pinterest just made it a whole lot easier to evaluate traffic. Here are a few reasons Pinetrest Web Analytics will brighten up your life.

Track Pinterest interactions

Pinterest Web Analytics shows you how many people are pinning items from your website. This way you can see how far your reach really extends.

Evaluate numbers by time

Check to see how your pins are trending over different time periods. Then you’ll know when to post your most influential content.

Learn what interests consumers

Sometimes it’s hard to guess what content will be most popular among pinners. Pinterest Web Analytics tells you which pins are the most successful and who is pinning them.

Use analytics to create perfect content

Is something on your site extremely popular? Is something else on your site not getting any attention? Pinterest Web Analytics will help you determine what is working and what isn’t working, and you can adjust your content accordingly.

These are just few of the reasons to sign up for a Pinterest business account. Note that in order to get access to web analytics, you must verify your website. You can verify your website easily by following these instructions.

Ashley R. Cummings
Ashley recently graduated with her Master of Arts from Brigham Young University, and now works as a content writer at OrangeSoda. When she is not clacking away at the keyboard, you can find her tearing up the ski slopes, writing poetry, and traveling to and from Russia. And, no, she is not a spy (so far as we know).
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