5 Tips to Manage Your Online Reputation

4 Oct 2013 | written by Ashley R. Cummings for the Small Business Tips, Social Networking section(s)

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Stop whatever you’re doing right now, and take a moment to Google your company. Did you do it? Good. Hopefully, you got lost reading the good, the bad, and the ugly about your company. Since what people say about you online says more about your company than anything, managing your online reputation is extremely important. Here are a few tips to help you monitor your online reputation. Read On

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Top 5 Online Marketing Questions Asked by Small Business Owners

2 Oct 2013 | written by Ashley R. Cummings for the Small Business Tips section(s)

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If online marketing were a restaurant, it would definitely be a buffet. After all, there are all sorts of different strategies to choose from. There’s social media marketing, paid search marketing, content marketing, email marketing, search engine marketing … get my drift? To get the right online marketing mix for your business, there are a few online marketing questions you can ask to make the wisest marketing choices. Consider asking the following questions before delving too deep into your marketing strategy. Read On

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The Poor Man’s Guide to Creating an Editorial Calendar

30 Sep 2013 | written by Cari Thompson for the SEO, Small Business Tips section(s)

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In case you haven’t been paying attention, effective SEO is all about having great, current content on your site. The easiest way to up your content marketing game is to get new content posted on the regular through your blog. All you have to do is come up with tons of blog post ideas and publish them at the most relevant times during the year. Simple enough, right? Not really. Read On

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Top 5 SEO Plugins

27 Sep 2013 | written by Ashley R. Cummings for the SEO section(s)

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Is SEO dead? This seems to be a hot topic these days. Should SEO professionals hang up their Internet marketing towels and look for new jobs? The answer to that question is yes and no. It all depends on the adaptability of the SEO expert and their ability to keep their strategy current with Google’s latest updates. Read On

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3 Tips to Managing Online Feedback

25 Sep 2013 | written by Kevin Wunder for the local internet marketing, Small Business Tips section(s)

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Public profiles are scary to business owners. Having a profile in networks like Yelp and Google+ Local (formerly Google Maps) can be a tough thing for business owners to handle. They want the exposure but are afraid of the ever-looming public review. I know a handful of small business owners who completely shy away from addressing Yelp and/or Google+ Local because the thought of negative online feedback causes serious psychological damage. The fear is that negative reviews will drive customers away. Read On

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Online Marketing Lessons from Miley Cyrus

20 Sep 2013 | written by Cari Thompson for the online marketing section(s)

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It’s no secret; Miley Cyrus has been making news like nobody’s business over the past few weeks. From offensive MTV VMA performances to broken engagements, she’s kept us on the edge of our seats. So what?

Despite your personal feelings towards the former Disney star, she has executed one of the most successful marketing campaigns I’ve seen in a long time. So the next time you’re putting together an online marketing campaign, take a few notes from Miley. Read On

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Typical Marketing Solutions for Small Businesses

20 Sep 2013 | written by Ashley R. Cummings for the online marketing, Small Business Tips section(s)

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Here’s the situation: you’re a small start-up business with a desire to get your company name on the map and start generating leads. There’s only one problem: you don’t quite have the marketing budget you wish you had, and you’re not sure how to get the ball rolling. Sound familiar? This situation is common for a lot of new entrepreneurs. The good news is that there is always a place to start—even if you have to stick to a strict budget. Here are some typical marketing solutions for small businesses on a limited budget. Read On

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OrangeSoda Launches the SodaCannes Awards

18 Sep 2013 | written by Cari Thompson for the Events, OrangeSoda News section(s)

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The time has come! OrangeSoda has launched the inaugural SodaCannes Awards. SodaCannes gives you the power to recognize the best advertising, public relations, media relations, and social media agencies across the country. To get in on the action, all you have to do is “like” OrangeSoda on Facebook, and start voting. Read On

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What Search Volume Means for Your Online Marketing Strategy

16 Sep 2013 | written by Ashley R. Cummings for the SEO section(s)

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Determining which keywords to target for your online marketing campaigns is (dare I say) one of the most important parts of your online marketing strategy and shouldn’t be passed off as a simple task or taken lightly. The reason keyword research is so important is because Google, and other big search engines, sort through your content and list your website in the search results based on relevancy. In fact, Google is all about relevancy. This means if you want a competent SEO strategy, you better plan on investing in a strategy that pleases Google’s dedication to relevancy. That being said, you may wonder how keywords with high search volume play into your online marketing strategy. Read On

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The Secret to Using QR Codes Effectively

13 Sep 2013 | written by Ashley R. Cummings for the online marketing, web site marketing strategies section(s)

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It’s definitely difficult to decide where and how to best spend your precious advertising budget. You may find yourself asking what portion of your budget should go to online marketing vs. how much should be invested in traditional print marketing. What if I were to tell you there was a seemingly magical way to combine both types of advertising in order to maximize your advertising budget? That’s right! Including QR codes on print materials is the perfect way to combine offline advertising with online marketing. Read On

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