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OrangeSoda Online Marketing Blog

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How to Gain Twitter Followers Like a Celebrity

Posted By: OrangeSoda

She may have looked like a former Hot Dog on a Stick employee with her jazzy costume when she performed at the 2015 Super Bowl halftime show, but Katy Perry is doing something right. She has more than 66 million Twitter followers. That’s roughly the populations of the entire states of New York, Texas, and…

Why Adding Negative Keywords Is a Positive Thing

Posted By: OrangeSoda

Trying to sell your products or services to the wrong customer is about as effective as trying to sell ice to an Eskimo. If you’re tired of the wrong people clicking on your ads, using negative keywords in your campaign can help. Here’s what you need to know. Prevent the wrong consumers from clicking on…

How to Choose the Right Bid Management Software for Your Company

Posted By: OrangeSoda

Ready to dive straight into PPC nerd mode? Let’s get right to it—handling your company’s PPC campaign can be tricky when you’re manually managing your PPC bids yourself. If you’ve considered bid management software for your advertising campaign, here’s a closer look at 3 of the most successful software programs. First: A Brief Look at…

Which Social Media Outlet Is Best for My Business?

Posted By: OrangeSoda

Let’s face it—social media has taken over the globe one Facebook user at a time. And unless you’re the adorable old lady who believes Twitter is a birdwatching club, it’s time to utilize social media for your company. As a business owner, you’ve probably wondered which social media outlet is best. Here’s an insider’s look…

Why Brian Williams Needs Reputation Management

Posted By: OrangeSoda

Why Brian Williams Needs Reputation Management Brian Williams—the suave face of NBC Nightly News and one of the nation’s favorite reporters (until now) was recently suspended from NBC for 6 months without pay. This occurred after he falsely reported coming under fire in a US military helicopter during the invasion of Iraq in 2003. Williams…