The holidays are upon us, and you know what that means … shopping! Our own Derek Miner, one of OrangeSoda’s co-founder, was featured on Utah’s local news to talk about how important it is for local businesses to have an online presence to bring in holiday shoppers. Check it out!
With all of the different advertising options out there, it can be a bit confusing deciding how to wisely spend your advertising budget. Should you invest in banners, pop-ups, and/or search engine marketing? While each business is different, and each advertising option provides slightly different advantages, there are a few ways to advertise your business that everyone should consider. Check it out. Read On
… That is the question.
Ever since Shakespeare posed the profound question “to business expo, or not to business expo” (or something like that), business owners like you and me have been wondering if business expos are really worth the time, energy, and money. After all, you have to pay for a booth, give up a few days of work, invest in paraphernalia to give your booth pizzazz, put on your smiley sales face, and buy a bunch of candy to get people to like you. Seriously, aren’t you so disappointed when you spend your time listening to someone’s spiel, and they don’t even give you candy? I know I am. Anyway, while the investment to participate in an expo is large, here are a few reasons why attending business expos is not only a good idea but invaluable. Read On
I recently had a casual conversation with my husband about social media marketing. He works at a social media company, and I work at an online marketing company, so we get to discuss the ins and outs of marketing quite often. During our conversation, he made a comment about how most businesses just don’t get it when it comes to social media engagement. He said many businesses think of social media as a place to talk incessantly about their company, and then wonder why they only have a few hundred likes and hardly any engagement. The answer is that most social media users don’t want to read content that touts your company day in and day out; they want content that is about them—content that adds value to their life. As my husband and I conversed more, we talked about a few ways businesses can use social engagement to drive marketing rather than hinder it. Check it out. Read On
If you’ve watched any reality TV recently (and let’s face it, you have), you’ve probably noticed the further the show gets, the more invested you become in the contestants/characters.
At first, every contestant is on an even playing field, and you may not remember who they are or what they even look like. As time goes on, something magical happens. You learn their stories—you learn where they come from, what they’ve gone through, what they like, and you start to relate to them. Eventually, you not only start caring about them, you start rooting for them. Suddenly, you’ve gone from not remembering what your favorite contestants even looked like to liking their Facebook fan page or putting their poster up on your wall. The reason you end up caring so much is because the show’s producers have done an excellent job “telling their story.” Imagine how different reality television ratings would be if no one ever told the contestants’ stories! No one would care. Read On
Some people like sugar cookies best, some like chocolate chip cookies, and really weird people like oatmeal raisin cookies best (seriously, what a great way to ruin a cookie, right?). Anyway, the point is that people have different preferences, and that extends to what type of Internet browser people like to use. There are Safari-users, Chrome-users, Explorer-users (equivalent of oatmeal raisin in my book), and Firefox-users. Each browser has different strengths, weaknesses, and tools available that will help you with your Internet marketing efforts. For those of you who use Firefox on a daily basis, one of the best tools out there is Moz.com’s Firefox SEO toolbar. Read On
Let’s say you have a business website, but you haven’t generated many leads from it. When you search for keywords related to your site on Google, you either don’t show up in the search results, or you show up on the 8th or 9th page where no one ever looks. Perhaps you have a social media Facebook business page, but you have few likes and even fewer people “talking about it.” Your lack of success on the Internet probably has nothing to do with your business idea but your Internet marketing strategies. In fact, your ideas are most likely excellent, and all you need to get more customers is increase your visibility. In other words, you need help from a professional online marketing company like OrangeSoda to help you with your Internet marketing strategy. Read On
Participating in local Internet marketing is one of the best ways to capture traffic from your target audience. In fact, studies show that nearly 31% of people are turning to the Internet to search for products and services. Local Internet marketing is just one more way to help guide those consumers to your business, which will hopefully result in new customers. If you are not currently participating in local Internet marketing, here are 5 tips to help get you started. Read On
Let’s say you own the world’s most delicious Mexican restaurant, and you’re super stoked to get people in the door. Of course, you want to start an online marketing campaign that’s just as awesome as your food. So, you start doing some keyword research on generic terms like “Mexican food” only to realize that about a bazillion people are searching for that term. Additionally, a bazillion other restaurants, markets, and businesses across the nation are targeting that term. Good, right? Wrong! While you may have the best Mexican food in the world, you probably don’t have room in your restaurant to fit everyone in the world searching for that term. That makes national SEO sort of a bummer for a business like yours. Read On
Our ideas are often our greatest assets, and putting those ideas into action by starting a business can lead to mounds of success. The problem is starting a business is a lot easier said than done, and requires a lot of hard work to get your idea off the ground. While starting a business can seem daunting at best, there are a few marketing essentials that will help you on your path. Read On