What is Local Search Engine Optimization?

25 Oct 2013 | written by Ashley R. Cummings for the SEO section(s)

WhatIsSEO

Let’s say you own the world’s most delicious Mexican restaurant, and you’re super stoked to get people in the door. Of course, you want to start an online marketing campaign that’s just as awesome as your food. So, you start doing some keyword research on generic terms like “Mexican food” only to realize that about a bazillion people are searching for that term. Additionally, a bazillion other restaurants, markets, and businesses across the nation are targeting that term. Good, right? Wrong! While you may have the best Mexican food in the world, you probably don’t have room in your restaurant to fit everyone in the world searching for that term. That makes national SEO sort of a bummer for a business like yours. Read On

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5 Marketing Essentials for Startups

23 Oct 2013 | written by Ashley R. Cummings for the Small Business Tips section(s)

EssentialsForStartingBiz

Our ideas are often our greatest assets, and putting those ideas into action by starting a business can lead to mounds of success. The problem is starting a business is a lot easier said than done, and requires a lot of hard work to get your idea off the ground. While starting a business can seem daunting at best, there are a few marketing essentials that will help you on your path. Read On

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10 Mobile Marketing Statistics that Will Blow Your Mind

21 Oct 2013 | written by Ashley R. Cummings for the Mobile Web section(s)

10MarketingStats

You’re probably one of those people who has his or her face glued to the phone for a greater portion of the day. Let’s be serious, pretty much everyone is one of those people. As much as we would like to show off our outdoorsy nature, the truth is most of us spend a huge amount of time reading the news, Facebooking, tweeting, playing games, and searching the web on our smart phones. While that may not be great news for Mother Earth, it’s excellent news for marketers. Read On

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What is Internet Marketing?

18 Oct 2013 | written by Ashley R. Cummings for the internet marketing section(s)

WhatIsInternetMark

So, you have a new business, you’ve recently created a website, and now you’re ready to start building your customer base. First of all, huge congratulations are in order! Starting a business and creating a website is a big deal, so high five for getting it done. Next, you’ll want to start finding ways to drive traffic to your website to get new customers. You’ve probably heard a lot about Internet marketing but may be wondering what it actually is and what is involved. Here is a straightforward definition of Internet marketing and a brief description of the different types of Internet marketing. Read On

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What Do Good SEO Service Providers Offer?

16 Oct 2013 | written by Ashley R. Cummings for the SEO, Small Business Tips section(s)

WhatWillAGoodSEO

You’ve finally made the commitment to invest in online marketing, but you may be wondering what qualities you should look for in a professional SEO company like OrangeSoda. That’s a great question and one to take very seriously, especially since there are a lot of SEO companies that rely on old tactics and tricks to try and boost your website in search results. When selecting an online marketing company, here are some things they should absolutely offer. Read On

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Effective Mobile Marketing Strategies

14 Oct 2013 | written by Ashley R. Cummings for the Mobile Web section(s)

EffectiveMobileMarketing

I recently wrote a post listing 10 statistics about why mobile marketing is the bomb. These statistics, taken from an April 2013 Hubspot survey, included mind blowing information that would win any marketer over, including: “95% of smartphone users looked up local information, and of that, 61% called and 59% visited the business,” and “50% of smartphones users have bought a product on their phone.” You may be sold on the idea of mobile marketing but may not know exactly how to develop a killer mobile marketing strategy. Here are a few ideas that our online marketing professionals at OrangeSoda can implement for you. Read On

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How to Respond to Google+ Reviews

11 Oct 2013 | written by Ashley R. Cummings for the Social Networking section(s)

HowToRespond G+

Google+ has made it easier than ever for consumers to find quality information about companies. This is great news for both businesses and consumers. Additionally, people who are interested in what you have to sell, but are on the fence about whether to actually purchase, can read your Google+ reviews to get the extra affirmation that you’re the perfect company for them. While reviews present an awesome opportunity for consumers to tout your products and services, it also gives them an opportunity to rant if they are unhappy. Google+ reviews are a great way for consumers to gather both positive and negative information. The good news is you can respond to your reviewers. When responding to your Google+ reviewers, make sure to follow these rules. Read On

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Where Can I Learn More About Online Marketing?

9 Oct 2013 | written by Ashley R. Cummings for the internet marketing, Small Business Tips section(s)

LearnMoreOnlineMark

You know the type—the guy who watches YouTube videos to learn how to make sushi, use a fancy camera, or fix a faucet. It’s the same type of person who actually endeavors to make the things they’ve pinned on their Pinterest boards. Many people are interested in learning a wide range of things, and online marketing is no exception. But online marketing is definitely not something you can master in a day, a week, or a year. But for those DIYers, here are some recommendations for great Internet marketing resources online. Read On

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8 Things Every Small Business Website Needs

7 Oct 2013 | written by Ashley R. Cummings for the Small Business Tips section(s)

8Things

If you are looking to create a website for your business, you may be wondering where to start. With all the different website design, hosting, and marketing companies out there, it can be a bit confusing to decide what you really need to get the ball rolling. Here is a short guide to help you understand the top things every small-business website needs. Read On

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5 Tips to Manage Your Online Reputation

4 Oct 2013 | written by Ashley R. Cummings for the Small Business Tips, Social Networking section(s)

TipsOnlineRep

Stop whatever you’re doing right now, and take a moment to Google your company. Did you do it? Good. Hopefully, you got lost reading the good, the bad, and the ugly about your company. Since what people say about you online says more about your company than anything, managing your online reputation is extremely important. Here are a few tips to help you monitor your online reputation. Read On

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