Pull Marketing vs. Push Marketing

18 Nov 2013 | written by Ashley R. Cummings for the Uncategorized section(s)


Who says you need to go to business school to learn about marketing? Not me. In fact, I’m here to offer you a quick Marketing 101 lesson that will help save you time and money, especially when it comes to knowing how to effectively allocate your marketing budget.

Here goes … Read On


Sync Online Directories Through LocalSync [Infographic]

15 Nov 2013 | written by Ashley R. Cummings for the Infographics, local internet marketing, Local Maps section(s)


Wasn’t life so easy and grand when all you would have to do to find a local business was open the phone book and sort through thousands of pages? Today, thankfully, more and more people (like everyone) are turning to the Internet to find local businesses. In fact, I bet if you asked a youngster what a phone book was, they would stare at you blankly, and then return to playing Angry Birds on their smartphone. While the increased use of online directories is great news for the Internet user, it can get a bit complicated for the business owner, especially since there are over 40 top online directories to update and manage. It can take hours to update information on these directories, which is nothing short of a pain in the rear. In walks OrangeSoda to save the day. Read On


Top 5 Facebook Business Page Tips

13 Nov 2013 | written by Ashley R. Cummings for the Social Networking section(s)


If I’m being honest, I have to say I visit Facebook probably 25 times a day. While that’s embarrassing to admit (wish I were ghost writing this article), it means great things for the businesses I like. I personally like a bunch of different types of businesses, including businesses that teach me how to write better, businesses that save me time and money as a mom, and businesses that teach me more about social media and online marketing, to name a few. As an avid Facebooker, not only do I spend time liking, reading, and sharing content, but I have also purchased products offered through Facebook. And, I’m not the only one. My social media habits are a good indicator of most people’s social media habits (admit it, you have already looked at Facebook while reading this article). This means building a Facebook business page is a must if you want to capture the attention of Facebookers. Here are a few Facebook tips to help you build, manage, and promote your services. Read On


OrangeSoda on KUTV News

12 Nov 2013 | written by Cari Thompson for the OrangeSoda News section(s)

The holidays are upon us, and you know what that means … shopping! Our own Derek Miner, one of OrangeSoda’s co-founder, was featured on Utah’s local news to talk about how important it is for local businesses to have an online presence to bring in holiday shoppers. Check it out!



Where Should I Advertise My Business?

11 Nov 2013 | written by Ashley R. Cummings for the Advertising, Small Business Tips section(s)


With all of the different advertising options out there, it can be a bit confusing deciding how to wisely spend your advertising budget. Should you invest in banners, pop-ups, and/or search engine marketing? While each business is different, and each advertising option provides slightly different advantages, there are a few ways to advertise your business that everyone should consider. Check it out. Read On


To Business Expo, or Not to Business Expo

8 Nov 2013 | written by Ashley R. Cummings for the Small Business Tips section(s)


… That is the question.

Ever since Shakespeare posed the profound question “to business expo, or not to business expo” (or something like that), business owners like you and me have been wondering if business expos are really worth the time, energy, and money. After all, you have to pay for a booth, give up a few days of work, invest in paraphernalia to give your booth pizzazz, put on your smiley sales face, and buy a bunch of candy to get people to like you. Seriously, aren’t you so disappointed when you spend your time listening to someone’s spiel, and they don’t even give you candy? I know I am. Anyway, while the investment to participate in an expo is large, here are a few reasons why attending business expos is not only a good idea but invaluable. Read On


How to Use Social Engagement to Drive Marketing

6 Nov 2013 | written by Ashley R. Cummings for the Social Networking section(s)


I recently had a casual conversation with my husband about social media marketing. He works at a social media company, and I work at an online marketing company, so we get to discuss the ins and outs of marketing quite often. During our conversation, he made a comment about how most businesses just don’t get it when it comes to social media engagement. He said many businesses think of social media as a place to talk incessantly about their company, and then wonder why they only have a few hundred likes and hardly any engagement. The answer is that most social media users don’t want to read content that touts your company day in and day out; they want content that is about them—content that adds value to their life. As my husband and I conversed more, we talked about a few ways businesses can use social engagement to drive marketing rather than hinder it. Check it out. Read On


5 Reasons You Should Tell Your Brand’s Story

4 Nov 2013 | written by Ashley R. Cummings for the Advertising section(s)


If you’ve watched any reality TV recently (and let’s face it, you have), you’ve probably noticed the further the show gets, the more invested you become in the contestants/characters.

At first, every contestant is on an even playing field, and you may not remember who they are or what they even look like. As time goes on, something magical happens. You learn their stories—you learn where they come from, what they’ve gone through, what they like, and you start to relate to them. Eventually, you not only start caring about them, you start rooting for them. Suddenly, you’ve gone from not remembering what your favorite contestants even looked like to liking their Facebook fan page or putting their poster up on your wall. The reason you end up caring so much is because the show’s producers have done an excellent job “telling their story.” Imagine how different reality television ratings would be if no one ever told the contestants’ stories! No one would care. Read On


Best Firefox Plugin for SEO

1 Nov 2013 | written by Ashley R. Cummings for the SEO section(s)


Some people like sugar cookies best, some like chocolate chip cookies, and really weird people like oatmeal raisin cookies best (seriously, what a great way to ruin a cookie, right?). Anyway, the point is that people have different preferences, and that extends to what type of Internet browser people like to use. There are Safari-users, Chrome-users, Explorer-users (equivalent of oatmeal raisin in my book), and Firefox-users. Each browser has different strengths, weaknesses, and tools available that will help you with your Internet marketing efforts. For those of you who use Firefox on a daily basis, one of the best tools out there is Moz.com’s Firefox SEO toolbar. Read On


How Internet Marketing Works

30 Oct 2013 | written by Ashley R. Cummings for the internet marketing section(s)


Let’s say you have a business website, but you haven’t generated many leads from it. When you search for keywords related to your site on Google, you either don’t show up in the search results, or you show up on the 8th or 9th page where no one ever looks. Perhaps you have a social media Facebook business page, but you have few likes and even fewer people “talking about it.” Your lack of success on the Internet probably has nothing to do with your business idea but your Internet marketing strategies. In fact, your ideas are most likely excellent, and all you need to get more customers is increase your visibility. In other words, you need help from a professional online marketing company like OrangeSoda to help you with your Internet marketing strategy. Read On