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Get More Traffic—Jump on the YouTube Marketing Bandwagon!

5 Mar 2013 | written by Ashley R. Cummings for the online marketing section(s)
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We all know YouTube is a great place to visit to laugh at hilarious clips, view interesting phenomenon, and check out the latest version of the Harlem Shake. While YouTube is a great site for quick and easy entertainment, YouTube is also an excellent tool for online marketing. See how YouTube marketing can enhance your business’ social media marketing mix.

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Don’t Forget About Flickr!

5 Mar 2013 | written by Ashley R. Cummings for the Social Networking section(s)
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With image marketing at the top of the digital marketing game these days, it is important to be aware of exactly what each top image marketing business has to offer. Companies like Twitter and Instagram have been dominating the visual marketing world for a while, but Yahoo! recently made some updates to their mobile Flickr app that certainly gives both Twitter and Instagram a run for their money. Here are just a few things Flickr is doing that will hopefully convince you to include Flickr in your small business Internet marketing strategy.

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Stay Trendy with Crowdsourcing

1 Mar 2013 | written by Ashley R. Cummings for the online marketing, Social Networking section(s)
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Let’s face it. What used to be cool isn’t anymore. Kids no longer crowd around together winning Pogs. You can no longer walk into a store and dish out $100 for acid washed Girbaud jeans. And do you remember cassette tapes? Yeah, neither do I. Trends come and go, and anyone who wants to stay cool lets them vanish.

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How Do I Know if Google Crawls My Content?

27 Feb 2013 | written by Ashley R. Cummings for the online marketing section(s)
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One of the most pressing questions for any website owner may be “How do I know if Google is crawling my content?” Before you call your local search engine optimization expert, there are a couple of simple ways you can check whether or not Google is crawling your content just by using helpful Google tools.

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Converting to a Pinterest Business Account

25 Feb 2013 | written by Ashley R. Cummings for the Social Networking section(s)
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One of the best ways to promote your website is through Pinterest. In fact, Pinterest is driving more referral traffic than Google Plus, YouTube, and LinkedIn combined. Pinterest is the perfect way to show off your products, share interesting and related content, and a great way to build your brand.

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Promote Your Infographics Wisely

20 Feb 2013 | written by Ashley R. Cummings for the website promotion section(s)
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Infographics are a popular and creative way to build brand recognition, promote public awareness campaigns, and present information. One of the most popular uses of infographics, and the one that interests most internet marketers, is to increase quality back links to your site for website promotion.

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Building an Instagram Community

19 Feb 2013 | written by Ashley R. Cummings for the internet marketing, Social Networking section(s)
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According to Marketing Land, 40% of the top brands are now using Instagram as part of their marketing strategy. Instagram is a great way to personalize your brand through fun visuals, and a great way to receive positive interaction from your followers. You may be using Instagram, but are you doing everything to really maximize its benefits as part of your small business online marketing strategy? Consider these strategies.

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Facebook Changes Search Engine Marketing with Graph Search

14 Feb 2013 | written by Ashley R. Cummings for the online marketing section(s)
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The world of search engine marketing just got a lot cooler with Facebook’s launch of Graph Search. While Facebook is still in beta testing phase, Graph Search is already proving to be all sorts of exciting.
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Burgers and Trucks (Super Bowl XLVII Redux)

6 Feb 2013 | written by Dan Garfield for the Advertising section(s)
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Super Bowl XLVII marks the first time I’ve actually sat down to watch a Super Bowl. Growing up, I never understood the appeal of organized sports, but now that I have small children, I think I understand the appeal. You mean I’m allowed to sit down, stare at the TV, and ignore my children, and it’s culturally acceptable? No wonder so many men like sports; we’re allowed, if not encouraged, to be deadbeats for a few minutes. After an hour, though, it was time to get back to reality. I found my son in a pile of popcorn laughing maniacally while stuffing down buttery goodness by the handful. Like most years, I ended up watching the commercials online the next day.

There are two ads that stuck out to me by their contrast. The first was Dodge’s already critically acclaimed “God Made a Farmer,” and the second was Carl’s Jr.’s “Girls in Bikinis Can Eat Burgers Too.” Of course, I’m making that title up; Carl Jr.’s commercial is actually called “Sun Tan,” because the burgers are char-broiled just like beautiful girls are charred by the sun, or at least I think that’s the association they’re going for. Read On

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Sometimes Market Research Lies

30 Jan 2013 | written by Dan Garfield for the Small Business Tips section(s)
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Nissan is working on developing a new material for their cars. Studies show that consumers find the touch of this material to be one of the most enjoyable experiences. To make the material, Nissan is going to have to do careful work to get temperature, smoothness, and moisture into the perfect balance. What is this new wonderful material? It’s upholstery made to feel like human skin. Finally, someone is bringing the supreme reading comfort of the Necronomicon and other flesh-bound books to cars! Read On

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