Go Mobile in 2014

6 Feb 2014 | written by Ashley R. Cummings for the Mobile Web, Small Business Tips, Uncategorized section(s)

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Did you know there are now more mobile devices in the world than people? Isn’t that wild? While it’s definitely a crazy statistic, it’s also a huge indicator that consumers are big into tablets, smartphones, and other mobile devices. This is great news for you as a business owner, because it gives you more opportunities to market to your consumers. Here are a couple pointers to make your business mobile-friendly in 2014.

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Hashtags Could Change your Life in 2014

3 Feb 2014 | written by Ashley R. Cummings for the internet marketing, Mobile Web, Social Networking section(s)

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If you’re a business owner, the main purpose of using social media platforms like Facebook and Twitter is to get more people to interact with your brand. There are a lot of ways to do that, including posting hilarious content, hosting a giveaway, showcasing a product, and more. But there is one thing you should be doing all the time, and that is using hashtags. Hashtags are a big deal in social search and using them is easy. Here’s a a quick review of some basic rules for using hashtags and why they’re so important.

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Social Media Trends for 2014

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The world of social media marketing is growing rapidly each year. Every social media platform is consistently bringing their A-game to provide both individuals and businesses with creative ways to stay connected with. In order to keep up with social media and make sure you’re really getting the most out of it, it’s important to educate yourself on where you need to be in 2014. Here are some ways you can ramp up your social media strategy in 2014 in order to get the most social media exposure. Read On

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OrangeSoda in the News: Talking about Mobile-Optimized Websites

13 Jan 2014 | written by Kyler Dalton for the Mobile Web, online marketing, OrangeSoda News, Small Business Tips section(s)

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Have you heard? We’re famous! Just kidding. (Sort of.) OrangeSoda was in the news.

A New York Times journalist recently sat down with OrangeSoda’s general manager, Todd Leeloy, to talk about the importance of having a mobile-optimized website, which is an essential component of every online marketing strategy. It’s a great read, even if you’re already up to speed in the industry.

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Why You Should Schedule Your Paid Search Ads

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Here’s the deal: paid search advertising can be expensive, especially if you’re vying for attention within a competitive industry like finance, law, or HVAC services, just to name a few. While paid search advertising can be expensive, it can produce a ginormous return on investment (otherwise, who would do it?). And there are ways to maximize your invested dollar to produce more results. One way is ad scheduling. Read On

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Why Online Reputation Management Matters

23 Dec 2013 | written by Ashley R. Cummings for the online marketing section(s)

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You may have heard the recent story of Posh Bagel. According to a Yelp one-star review, Posh Bagel allegedly denied service to a man dressed in a military uniform, and it caused an online uproar for obvious reasons. If you haven’t heard the story of Posh Bagel, perhaps you have heard that United breaks guitars. Regardless of whether or not either of these stories is true, these companies both experienced what it’s like to lose customers over viral Internet content produced by unhappy individuals who are out to destroy the company’s reputation. These two simple examples just go to show how important online reputation management really is. Read On

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Is Your Website Mobile Ready?

20 Dec 2013 | written by Ashley R. Cummings for the Mobile Web, Small Business Tips section(s)

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The other day, I was browsing Facebook on my mobile phone when I saw an awesome link to a great giveaway. I was super interested in the company. But when I clicked on the link, I was redirected to a page that told me the website didn’t support mobile devices, and I would have to log in on a computer. It was a big time bummer and very inconvenient. I wasn’t about to boot up my computer just so I could enter this particular company’s giveaway. It would have been way too much work to walk from my bed to my front room at midnight. Yes, millennials can sometimes be that lazy. Read On

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Should I Focus More on PPC or SEO?

18 Dec 2013 | written by Ashley R. Cummings for the PPC, SEO section(s)

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When it comes to online marketing, there are just so many different ways to go. You can invest in social media marketing, content marketing, email marketing, mobile marketing, search engine optimization, paid search, and more. If you have the budget to pursue of these strategies, go for it! After all, each of these options will put you in touch with people who are interested in what you have to offer.  Read On

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Google’s New Keyword Planner

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If you’ve used Google to do keyword research in the past few months, you may have noticed a few changes. In an effort to increase search engine relevancy, Google has eliminated their Keyword Tool and replaced it with the Keyword Planner. Change, at first, can be difficult, but the Keyword Planner can help you both select excellent keywords for ads and build effective ad content—both of which will help your online marketing. Here is what the new Keyword Planner does and how it works. Read On

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How to Use Google Plus to Increase Your Reach

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I know what you’re thinking! “I’ve just updated my Facebook business profile with some pretty great content. Then I spent some time tweeting, hashtagging, favoriting, and even retweeting. Then I created a board on Pinterest that I know my audience is just going to love. Finally, I wrote an engaging blog post on my company website that my clients are going to eat up. And now you’re telling me I need to post on Google+ too?” Read On

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