How to Use Google Plus to Increase Your Reach

UsingGooglePlus

I know what you’re thinking! “I’ve just updated my Facebook business profile with some pretty great content. Then I spent some time tweeting, hashtagging, favoriting, and even retweeting. Then I created a board on Pinterest that I know my audience is just going to love. Finally, I wrote an engaging blog post on my company website that my clients are going to eat up. And now you’re telling me I need to post on Google+ too?” Read On

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Internet Marketing is About Buying Attention

BuyingAttention

Do you want to hear something that will blow your mind? The Internet marketing industry, according to TMCNET.com, was worth nearly $31 billion dollars in 2012 and is growing every day. That’s a lot of money going in and out of people’s pockets to do just one simple thing—buy the attention of consumers. While there are a lot of tools you can use to create a successful campaign, like design, content, and analytics, there are a few specific strategies that will help you increase your chances of capturing the attention of your consumers. Read On

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5 Ways to Use Christmas Coupons to Win Business

4 Dec 2013 | written by Ashley R. Cummings for the online marketing section(s)

XmasCoupons

Ah, ‘tis the season. It’s that wonderful time of the year when people start feeling a little bit more generous and turn their attention toward others just a little bit more than usual. It’s a beautiful time of year.

With all the holiday joy and abundant spirit of giving, we all have a tendency to pull out our wallets more often than we usually would and make more purchases. When it comes right down to it, the holiday season is one of the most popular times for consumers to buy. This means you, as a business owner, should be ready to offer your customers amazing deals that make you more attractive than your competitors. One the best ways to make sure you are there when consumers are ready pull out their credit cards is by offering Christmas coupons. Here are some excellent Christmas coupon ideas you can offer to your customers this holiday season. Read On

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How to Set Up Conversion Tracking

2 Dec 2013 | written by Ashley R. Cummings for the internet marketing section(s)

ConversionTracking

The main point of any type of online marketing is to get your target audience to act or, in marketing language, to get conversions. In one way or another, you want those visiting your landing page to either make a purchase, sign up for a newsletter, download an eBook, submit their contact information, or click through to your website. Getting someone to convert often takes a lot of marketing expertise and a heavy investment. With all the time and money you put towards getting conversions, you definitely don’t want to leave it up chance. In order to really know exactly which of your online marketing actions are performing best, it’s vital to install conversion tracking software, and take the time to use and understand it. Otherwise, you might as well just try your luck at earning your living off the slot machines in Vegas. Thankfully, setting up conversion tracking is simple. Just follow these steps. Read On

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How Much Does it Cost to Build a Website?

27 Nov 2013 | written by Ashley R. Cummings for the Small Business Tips section(s)

HowMuchDoesItCost

As organized people, we often like to put a price on everything. When possible, we want to be able to budget everything out to the penny, so we can know exactly how much money we should allocate to other business expenses like rent, paying employees, taxes, developing products, insurance, marketing, and more. While defining a precise budget is a great idea for a lot of reasons, it’s also a bit difficult when it comes to pricing out a website. Here are some reasons why it’s difficult to say exactly how much it costs to build a website and what you can do about it. Read On

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How to Sell Products on Google

25 Nov 2013 | written by Ashley R. Cummings for the Google News, Small Business Tips section(s)

SellProductsOnGoogle

It’s pretty amazing how every time you search for a product on Google, Google will not only return a series of relevant organic listings and paid ads, but they will also present you with a list of vendors that offer the exact product you need. For example, I am doing my Christmas shopping early (go me!) and just searched for “BYU hats” for my husband (I hope he doesn’t read this post so as to not spoil the surprise). As soon as I clicked on “search,” I was able to choose from 8 different vendors to buy the perfect hat. If you are a vendor looking to sell your products on Google, all you have to do is follow these easy steps, and you are well on your way to making more money online. Read On

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6 Tips to Start a Business

22 Nov 2013 | written by Ashley R. Cummings for the Small Business Tips section(s)

6TipsToStartBiz[1]

Ever had a billion-dollar idea and done nothing about it only to wake up one day to find out your killer idea has been realized by some new billionaire? I know that happened to me when I invented the iPod in my head. Never again. Here are a few tips to help you get your business idea off the ground, and ensure you aren’t kicking yourself in the future for not starting. Read On

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4 Ways to Accept Online Payments

20 Nov 2013 | written by Ashley R. Cummings for the Small Business Tips section(s)

Online Payment Methods

Starting a business online is a great way to earn money. In fact, according to a recent infographic by orangecollarmedia.com, 74% of the population uses the Internet, 66% of those Internet users have purchased a product online, and in 2010 Americans alone spent $186 billion online. These data show that e-commerce is an ever increasing industry and a great way to do business. If you’re looking to start your online business, you’re also going to need a way to accept payment. Consider any of the following options, as all are great ways to take online payments. Read On

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Pull Marketing vs. Push Marketing

18 Nov 2013 | written by Ashley R. Cummings for the Uncategorized section(s)

PullVsPush

Who says you need to go to business school to learn about marketing? Not me. In fact, I’m here to offer you a quick Marketing 101 lesson that will help save you time and money, especially when it comes to knowing how to effectively allocate your marketing budget.

Here goes … Read On

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Sync Online Directories Through LocalSync [Infographic]

15 Nov 2013 | written by Ashley R. Cummings for the Infographics, local internet marketing, Local Maps section(s)

SyncOnline

Wasn’t life so easy and grand when all you would have to do to find a local business was open the phone book and sort through thousands of pages? Today, thankfully, more and more people (like everyone) are turning to the Internet to find local businesses. In fact, I bet if you asked a youngster what a phone book was, they would stare at you blankly, and then return to playing Angry Birds on their smartphone. While the increased use of online directories is great news for the Internet user, it can get a bit complicated for the business owner, especially since there are over 40 top online directories to update and manage. It can take hours to update information on these directories, which is nothing short of a pain in the rear. In walks OrangeSoda to save the day. Read On

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