How to Use Word-of-Mouth Marketing to Promote Your Business

10 Feb 2014 | written by Megan Palmer for the Advertising, internet marketing, Mobile Web, online marketing, PPC, SEO, Small Business Tips, Social Networking, Uncategorized section(s)

WordOfMouth-94

Keeping up with all of the current trends in online marketing can be tricky. Internet marketing is always changing, and people are often coming up with new strategies and tactics to get noticed. If want to make sure you’re covering all your marketing bases, consider asking yourself these 5 important questions.

Read On

0 Comments

Google’s Top 10 Searches of 2013

7 Feb 2014 | written by Ashley R. Cummings for the Advertising, Fun Stuff, Uncategorized section(s)

Top10Searches2013-94

Now that we’re well into 2014, let’s take a look back at what the rest of the world was busy searching for in 2013.

Read On

0 Comments

Go Mobile in 2014

6 Feb 2014 | written by Ashley R. Cummings for the Mobile Web, Small Business Tips, Uncategorized section(s)

GoingMobile2014-93

Did you know there are now more mobile devices in the world than people? Isn’t that wild? While it’s definitely a crazy statistic, it’s also a huge indicator that consumers are big into tablets, smartphones, and other mobile devices. This is great news for you as a business owner, because it gives you more opportunities to market to your consumers. Here are a couple pointers to make your business mobile-friendly in 2014.

Read On

0 Comments

Hashtags Could Change your Life in 2014

3 Feb 2014 | written by Ashley R. Cummings for the internet marketing, Mobile Web, Social Networking section(s)

Hashtag-92

If you’re a business owner, the main purpose of using social media platforms like Facebook and Twitter is to get more people to interact with your brand. There are a lot of ways to do that, including posting hilarious content, hosting a giveaway, showcasing a product, and more. But there is one thing you should be doing all the time, and that is using hashtags. Hashtags are a big deal in social search and using them is easy. Here’s a a quick review of some basic rules for using hashtags and why they’re so important.

Read On

1 Comments

Social Media Trends for 2014

SocialMediaTrends

The world of social media marketing is growing rapidly each year. Every social media platform is consistently bringing their A-game to provide both individuals and businesses with creative ways to stay connected with. In order to keep up with social media and make sure you’re really getting the most out of it, it’s important to educate yourself on where you need to be in 2014. Here are some ways you can ramp up your social media strategy in 2014 in order to get the most social media exposure. Read On

0 Comments

OrangeSoda in the News: Talking about Mobile-Optimized Websites

13 Jan 2014 | written by Kyler Dalton for the Mobile Web, online marketing, OrangeSoda News, Small Business Tips section(s)

NYTimes-90

Have you heard? We’re famous! Just kidding. (Sort of.) OrangeSoda was in the news.

A New York Times journalist recently sat down with OrangeSoda’s general manager, Todd Leeloy, to talk about the importance of having a mobile-optimized website, which is an essential component of every online marketing strategy. It’s a great read, even if you’re already up to speed in the industry.

Read On

0 Comments

Why You Should Schedule Your Paid Search Ads

SchedulingSearchAds

Here’s the deal: paid search advertising can be expensive, especially if you’re vying for attention within a competitive industry like finance, law, or HVAC services, just to name a few. While paid search advertising can be expensive, it can produce a ginormous return on investment (otherwise, who would do it?). And there are ways to maximize your invested dollar to produce more results. One way is ad scheduling. Read On

0 Comments

Why Online Reputation Management Matters

23 Dec 2013 | written by Ashley R. Cummings for the online marketing section(s)

OnlineReputationManagement

You may have heard the recent story of Posh Bagel. According to a Yelp one-star review, Posh Bagel allegedly denied service to a man dressed in a military uniform, and it caused an online uproar for obvious reasons. If you haven’t heard the story of Posh Bagel, perhaps you have heard that United breaks guitars. Regardless of whether or not either of these stories is true, these companies both experienced what it’s like to lose customers over viral Internet content produced by unhappy individuals who are out to destroy the company’s reputation. These two simple examples just go to show how important online reputation management really is. Read On

0 Comments

Is Your Website Mobile Ready?

20 Dec 2013 | written by Ashley R. Cummings for the Mobile Web, Small Business Tips section(s)

MobileReady

The other day, I was browsing Facebook on my mobile phone when I saw an awesome link to a great giveaway. I was super interested in the company. But when I clicked on the link, I was redirected to a page that told me the website didn’t support mobile devices, and I would have to log in on a computer. It was a big time bummer and very inconvenient. I wasn’t about to boot up my computer just so I could enter this particular company’s giveaway. It would have been way too much work to walk from my bed to my front room at midnight. Yes, millennials can sometimes be that lazy. Read On

0 Comments

Should I Focus More on PPC or SEO?

18 Dec 2013 | written by Ashley R. Cummings for the PPC, SEO section(s)

PPCorSEOFocus

When it comes to online marketing, there are just so many different ways to go. You can invest in social media marketing, content marketing, email marketing, mobile marketing, search engine optimization, paid search, and more. If you have the budget to pursue of these strategies, go for it! After all, each of these options will put you in touch with people who are interested in what you have to offer.  Read On

0 Comments