Do you have the world’s fanciest office? Leather couches, beautiful windows, only corner offices, fountain drinks flowing freely and halls gleaming with cleanliness and importance. Or maybe “office” is a generous word to describe the laptop perching precariously on your crumb-covered kitchen counter.  Guess what?  I’ll never know!  It’s 2011 and chances are you do business on the internet.  Thanks to the internet, with the careful execution of a few fundamental tips, you can look and act like a bigwig and no one will know the difference. Here are our two cents:  Read On

Social media matters. Sure, some may see it as a fad, but it has been proven time and time again to bring real results to businesses that use it correctly. Not only does social media influence SEO, but it also has a significant impact on your branding, marketing, and PR efforts as well. For those of you who haven’t pushed your business into the social media yet, or for those of you who have, but still can’t quite grasp it, consider these tips. Read On

Ready for a second grade story problem?  Oh, good.  Let’s say you buy a few packs of delicious bubble gum for fifty cents each.  Should you sell them to your friends for 75 cents or for a dollar?  This may seem like a no-brainer: charge as much as you can and laugh all the way to the bank.  But let’s say there are 10 kids who want to buy gum.  Three of them will buy from you if you charge $1, and seven of them will buy if you charge 75 cents.  Go ahead, crunch the numbers.  (I’ll wait here.)  Done?  If you charge $1, you make $1.50 (50 cents profit each on three packs of delicious bubble gum).  If you charge 75 cents, you make $1.75!

The takeaway here (beside making me want some bubble gum) is that how much you charge depends on what you want. Does the price you charge make any difference?  Well, if you consider whether you make money and stay in business a difference, then, yes.  The right price can lead to booming business, and the wrong price can put you out of business.  So what’s the trick? Read On

The Utah Valley Entrepreneurial Forum announced the winners of the 2011 “Top 25 Under 5″ Award, and it looks like they love us. OrangeSoda snagged first prize in the non-profit group’s twelfth annual award ceremony to honor startup businesses enjoying fast growth and job creation. Utah Valley is quite the hub of startup tech companies, and we’ve been able to stand out for our friendly service and simple marketing techniques.

We’re pleased as punch.

Read up on it right here.

To read more about UVEF’s efforts to grow Utah’s economy, visit uvef.net

Let’s face it: a company that wants to be seen as credible needs to have some sort of online presence. A lot of companies have websites and can benefit from Google Places, but what about companies that don’t have any online presence?

The companies without websites can really benefit from this free product by accessing a phenomenal 97% of customers searching for local businesses like theirs online. This, in a lot of cases, can make it or break it for some startup companies who are working to get an online presence and don’t have a lot to spend. Read On

When I watch reruns of one of my favorite TV shows, “The Office,” I’m typically not seeking any type of knowledge or profound inspiration – mostly just a good laugh. However, my expectations were proved wrong during one particular episode where the newly hired intern, Ryan, was sharing some of his “business school” knowledge with Michael Scott. It caught my attention when he said “it costs ten times more to find a new customer than to keep an existing one.”  I had learned this concept in past business classes; however, I thought it would make an excellent topic for a blog post. We may not be working for the Michael Scott Paper Company, but I think the same concept applies to practically any business. Read On