Have you heard? We’re famous! Just kidding. (Sort of.) OrangeSoda was in the news.
A New York Times journalist recently sat down with OrangeSoda’s general manager, Todd Leeloy, to talk about the importance of having a mobile-optimized website, which is an essential component of every online marketing strategy. It’s a great read, even if you’re already up to speed in the industry.
We mentioned this topic last month in a post, and we shared one example of why having a mobile-friendly website is essential for converting and accommodating customers. But we’re revisiting this point again because it is going to be even more important this year and in the future, as more and more smartphones are used to browse, shop, find services, and locate businesses.
Here are some statistics about searches on mobile devices:
- Almost half of mobile inquiries are searching for something or someone local.
- There are around 1.9 billion smartphone contracts globally right now, but that number is supposed to grow to 5.6 billion by 2019 (that’s only 5 years away!).
- A Google and Nielsen study last year shows half of online purchases happen within the first hour of a search.
- Eight out of 10 people prefer a mobile search because of the convenience and speed.
Is your website equipped to handle thousands of local mobile searches over the next few years and make conversions? Mobile-optimized websites are one of our specialties here at OrangeSoda and we are more than happy to help you and take care of the process from start to finish.
Converting Mobile Searches
If you want to convert customers through mobile search, your website has to be mobile-friendly, and should use these tactics for success:
- Easy-to-Read Content: Like we learned from the first statistic, the searcher is probably looking for a specific, local service. You want the content on your site to answer any initial questions the searcher has about your services, pricing, experience, and contact information. Make your content easy to scan, because sometimes we just want the highlights instead of reading chunks of text.
- Make Conversion Easy: This is so, so important for mobile searches. If someone needs a restoration specialist because their basement flooded in the middle of the night, he or she does not want to spend more than a couple seconds looking for your phone number on the website. Make your phone number stand out, so the person can call you straight from your site. This feature is prominent on all OrangeSoda sites and is found in the top right-hand corner.
- Straightforward Site Navigation: If you own an e-commerce site or offer a wide range of services, searchers need to be able to access specific information or items within a few seconds of landing on your page. Creating streamlined site navigation options will help with this. The mobile screen is relatively small compared to a desktop, so optimize your menus for a phone screen.
- Be Approachable: Not only do you want your clients to be able to contact you, but you also want them to feel comfortable sharing their experience.Todd talks about the idea that a mobile-optimized site is like having a modern business card, which are a little passé these days. If a client likes your services, they will want to share their experience with friends and acquaintances. Make this easy for the customer. Implement social media buttons on your site. Participate on multiple social media sites, and engage your clients to create a reputation of being approachable.
Read the Article
This is just the beginning of the mobile-optimization process, and these are just a few of the strategies we use. Read about mobile web pages, how Google sees mobile pages in search, and affordable ways to optimize your site in the article, “Making Sure Your Website Is Ready for Smartphones.”