Must-Know Online Marketing Terms

24 Apr 2013 | written by Ashley R. Cummings for the internet marketing, online marketing section(s)

OM Terms

Have you ever been the one in the meeting wondering what the heck the acronym everyone keeps saying actually means? Don’t worry; you’re probably not alone. In the world of online marketing, it’s easy to get lost in a sea of abbreviations and acronyms. Here is a short glossary of important online marketing terms, so you’ll be ready to explain the acronym to your clueless neighbor in the next meeting.

SEM (Search Engine Marketing)

A type of internet marketing that revolves around optimizing websites for search engines like Google, Bing, and Yahoo!.

SEO (Search Engine Optimization)

Using specific online marketing strategies to make your website more visible in the free/organic listings section of search engines.

PPC (Pay Per Click)

A type of online advertising where the marketer pays the advertiser (search engine) a designated amount for consumer clicks.

CPC (Cost Per Click)

Another fancy name for pay per click.

CTR (Click through Rate)

A metric that tells you how many users are clicking on a specific link.

DA (Domain Authority)

A metric that tells you how powerful a site is based on size, age, and popularity.

PR (PageRank)

A Google metric that tells you how influential a website is. PageRank scores range from 1-10.

ROAS (Return on Advertising Spending)

Revenue divided by the cost of the ad.

ROI (Return on Investment)

A metric used to measure cost and efficacy of your advertising campaign.

Ashley R. Cummings
Ashley recently graduated with her Master of Arts from Brigham Young University, and now works as a content writer at OrangeSoda. When she is not clacking away at the keyboard, you can find her tearing up the ski slopes, writing poetry, and traveling to and from Russia. And, no, she is not a spy (so far as we know).
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