Must-Know Online Marketing Terms

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Have you ever been the one in the meeting wondering what the heck the acronym everyone keeps saying actually means? Don’t worry; you’re probably not alone. In the world of online marketing, it’s easy to get lost in a sea of abbreviations and acronyms. Here is a short glossary of important online marketing terms, so you’ll be ready to explain the acronym to your clueless neighbor in the next meeting.

SEM (Search Engine Marketing)

A type of internet marketing that revolves around optimizing websites for search engines like Google, Bing, and Yahoo!.

SEO (Search Engine Optimization)

Using specific online marketing strategies to make your website more visible in the free/organic listings section of search engines.

PPC (Pay Per Click)

A type of online advertising where the marketer pays the advertiser (search engine) a designated amount for consumer clicks.

CPC (Cost Per Click)

Another fancy name for pay per click.

CTR (Click through Rate)

A metric that tells you how many users are clicking on a specific link.

DA (Domain Authority)

A metric that tells you how powerful a site is based on size, age, and popularity.

PR (PageRank)

A Google metric that tells you how influential a website is. PageRank scores range from 1-10.

ROAS (Return on Advertising Spending)

Revenue divided by the cost of the ad.

ROI (Return on Investment)

A metric used to measure cost and efficacy of your advertising campaign.