Never Settle – Always Test for More

31 Mar 2010 | written by Dan Garfield for the Small Business Tips section(s)

Never Settle - Always Test for More

There’s always a tweak or a change you can test and to demonstrate this principal one brilliant marketer started split testing, commonly referred to as A/B testing, with a homeless man. After a few changes they were able to increase a homeless man’s earnings by more than 100%!

From the article

…the homeless man started to draw a crowd VERY quickly on this busy street and people were genuinely intrigued by the fact that a homeless man was giving away free hand sanitizer for donations to help his family/medical bills. I talked to a few people walking by on the street and asked them what was going on (playing stupid) and they were saying how there was this “genius” homeless man who they were happy to give money to because he was showing that he must be sober and really trying to make things happen based on his cool concept.

Read the whole article on dailyconversions.com

Dan Garfield
From the world of startups, Dan Garfield is the Senior Brand Manager at OrangeSoda, and author of The 5 Stages of Online Marketing. P.S. He's beat Super Mario Bros 3 without using a warp whistle.
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