Thanks for your great question regarding a client perhaps needing to settle for less-than-relevant traffic if they have low traffic.

By no means should you settle or accept any traffic that is not converting or meeting your CPA goals. I mention holding off on adding a ton of Negative Keywords in the beginning of your campaigns creation only to ensure that you don’t miss out on some informative data.

I have seen the mistake made where a large batch of predetermined Negative Keywords were added to a Campaign in its creation. With each Campaign being unique you do not want to remove opportunities for success. Wait until you get enough data to ensure you are removing irrelevant traffic.

Phenomenal insight regarding moving some of your marketing budget to things like SEO & a Local Map Listing if your industry, location, and search volume limit the amount of traffic you can receive through PPC.

“If your campaigns are not getting enough data to warrant a change, you don’t want to inundate them with Negative Keywords and lose out on some traffic that you may desperately need.”

It sounds like you’re suggesting that if a client has low traffic they need to settle for less-than-relevant traffic. Could you clarify what you mean by that?

It’s possible that if someone’s target market is too small to garner enough relevant traffic to support a defined PPC budget, they should consider moving that portion of their marketing budget to an effort like SEO and/or optimizing their local map listing on Google.