Here’s the situation: you’re a small start-up business with a desire to get your company name on the map and start generating leads. There’s only one problem: you don’t quite have the marketing budget you wish you had, and you’re not sure how to get the ball rolling. Sound familiar? This situation is common for a lot of new entrepreneurs. The good news is that there is always a place to start—even if you have to stick to a strict budget. Here are some typical marketing solutions for small businesses on a limited budget.
Hire a Pro From the Beginning
Have you ever found a coupon for a cheap haircut and style, gone to the new salon hoping to find a great new stylist, and then ended up with a hairdo that’s comparable to an orange and purple mullet? If you’ve had this happen, you know that the next step is to run to the hair stylist you trust, cry and beg them to fix it, and all while spending double the amount of money and energy to get what you wanted in the first place. We all have either fallen victim to this sad situation or know someone who had to fix their A-Flock-of-Seagulls hairdo in a hurry. Sadly, this situation can be applied to marketing as well.
Online marketing is fast-paced and changing daily. That’s why it’s important to hire professionals to take care of your SEO, PPC, and other online marketing efforts. While it may require a bigger initial investment than you may be used to, you’re guaranteed to have the job done correctly from the start, and generate a return on investment that will make it worth your while.
Get on Social Media
Social media is a relatively new type of marketing with a bit of a learning curve, but it has huge advantages when it comes to successfully marketing your business on a budget. In fact, it’s 100% free to set up Twitter, Facebook, Pinterest, and Google+ accounts. That means any leads you generate from social media are completely free of charge. Now that’s a great way to participate in online marketing on a budget! Just make sure to take the time to set up a strategy where you are continually posting thoughtful updates each day. You don’t want to let your social media accounts live in a state of inactivity.
Participate in Content Marketing
Another way to draw in the masses on a small online marketing budget is to generate and share content that people love. While it takes a bit of time to plan out informative blog posts, cool videos, and interesting Infographics, it goes a long way when it comes to capturing the attention of a targeted audience. People search the web for interesting information, and as soon as they view you as an industry expert, they may also be interested in learning more about your products.
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