So, you have a new business, you’ve recently created a website, and now you’re ready to start building your customer base. First of all, huge congratulations are in order! Starting a business and creating a website is a big deal, so high five for getting it done. Next, you’ll want to start finding ways to drive traffic to your website to get new customers. You’ve probably heard a lot about Internet marketing but may be wondering what it actually is and what is involved. Here is a straightforward definition of Internet marketing and a brief description of the different types of Internet marketing.
Internet Marketing Definition
In short, Internet marketing is anything you do to draw attention to your business online. This can include search engine optimization, paid search marketing, social media marketing, email marketing, content marketing, and more.
Types of Marketing
The types of Internet marketing you pursue will depend on your marketing goals and who your target customers are. Different target marketing statistically respond differently to various online marketing tactics. Your Internet marketing specialist from OrangeSoda will help you determine which of the following Internet marketing approaches will work best for you.
- Search Engine Optimization (SEO)
SEO is a marketing approach that targets the organic listings of search engine results pages (SERPs). Search engine optimization is a great investment, because studies show that nearly 70% of all Internet clicks go to websites listed in the organic listings. Additionally, it’s important to create the right strategy for your business to get listed on the first page, because most searchers won’t click past the first page of the SERPs. SEO is a great way to acquire targeted traffic.
- Paid Search Advertising (PPC)
Paid search campaigns target the sponsored listings on SERPs. In other words, paid search ads are the ads you see at the top of the SERP in yellow and on the sidebar when you type in a keyword. When you run a paid search campaign, you target a series of relevant keywords and only have to pay when someone clicks on your ad. Searchers click on these ads less often than on organic results, but the conversion rates are usually higher.
- Social Media Marketing
Social media marketing utilizes platforms like Twitter, Facebook, Pinterest, Google+ and more to grow businesses. You can market by setting up free social media accounts and posting relevant content, or you can participate in paid advertising on social media sites.
- Email marketing
Those of you interested in maintaining an ongoing relationship with your clients may want to consider email marketing. Email marketing is where you encourage people to subscribe to your email list, and then regularly send out helpful content with a call to action.
- Content marketing
Content marketing revolves around building a content sharing strategy. Most content marketers will create interesting blogs, Infographics, videos, and more to share across the Internet in hopes that high authority sites will link to the content. The more quality content you produce, the more people will recognize you as an industry leader and be prone to sign up for your services or purchase your products.