How Internet Marketing Works

30 Oct 2013 | written by Ashley R. Cummings for the internet marketing section(s)

HowInternetMarketingWorks

Let’s say you have a business website, but you haven’t generated many leads from it. When you search for keywords related to your site on Google, you either don’t show up in the search results, or you show up on the 8th or 9th page where no one ever looks. Perhaps you have a social media Facebook business page, but you have few likes and even fewer people “talking about it.” Your lack of success on the Internet probably has nothing to do with your business idea but your Internet marketing strategies. In fact, your ideas are most likely excellent, and all you need to get more customers is increase your visibility. In other words, you need help from a professional online marketing company like OrangeSoda to help you with your Internet marketing strategy.

Internet marketing is all about increasing your visibility. The more visible you are to people who are looking for your products and services, the more opportunities you have to generate leads and increase your sales. Internet marketers have a few different ways to increase your visibility that include one or more of the following types of online marketing.

Search Engine Marketing (SEM)

Over 31% of people are turning to the Internet to shop for goods and services, and nearly all of those people will use a search engine to get there. That means in order to capture those potential leads, you need to show up on the first page of top search engines like Google and Bing. SEM works by employing a few different strategies to help search engine crawlers read, index, and rank your content. If you don’t currently rank for search terms related to your site or you rank low for terms related to your site, NOW is the time to change that by investing in SEM. SEM includes search engine optimization and paid search. OrangeSoda can help you with both.

Social Media Marketing

People are constantly browsing social networking sites like Facebook, Twitter, Pinterest, and more. Not only are people catching up with their friends and family, but they are also liking and following businesses. Building your social media platforms is essential if you want to expand your reach. One of the best ways to get more business from social media is to create a profile and host a giveaway or contest.

Content Marketing

Content marketing bleeds into all other aspects of your online marketing strategy, so a good content strategy should be included in all of your Internet marketing efforts. The more excellent content you generate, the more search engines like you and the more people like you. You can take all of your fun ideas and turn them into a YouTube video, Infographic, or blog post that people will find helpful and want to share.

Google says there are over 5 billion searches conducted on a daily basis. That means people are continually searching daily for information, products, and services. In fact, in the time I’ve been writing this article, I’ve stopped by Google 3 times to look for products (baby booties, baby earmuffs, hard drive for a Mac … in case you were wondering), and Facebook about 10 times to distract me from actually finishing my work (entered a giveaway for $250 in free Dream Dinners … in case you were wondering). That means the more you can do to increase your visibility on the Internet, the more you can capture the attention of customers who are looking for companies just like you. For more information about small business SEO services, call us at OrangeSoda today. We would love to help you get started!

Ashley R. Cummings
Ashley recently graduated with her Master of Arts from Brigham Young University, and now works as a content writer at OrangeSoda. When she is not clacking away at the keyboard, you can find her tearing up the ski slopes, writing poetry, and traveling to and from Russia. And, no, she is not a spy (so far as we know).
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