Internet Marketing is About Buying Attention

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Do you want to hear something that will blow your mind? The Internet marketing industry, according to TMCNET.com, was worth nearly $31 billion dollars in 2012 and is growing every day. That’s a lot of money going in and out of people’s pockets to do just one simple thing—buy the attention of consumers. While there are a lot of tools you can use to create a successful campaign, like design, content, and analytics, there are a few specific strategies that will help you increase your chances of capturing the attention of your consumers.

1. Post when it makes sense

We all know that social media marketing is a great way to get attention, but posting at exactly the right time can increase your chances of being seen by more people. Studies show that consumers have a tendency to browse social media sites at peak times of the day and week. That means in order to get more attention, it’s important to post during those peak times. Keep in mind, peak times vary from industry to industry, so you will need to do a little research to determine when the most strategic time for you to post is. If you need help with that research, contact us at OrangeSoda.com. We would be happy to help you create and manage your social media accounts.

2. Be funny and/or cool

When was the last time you saw a video go viral that wasn’t funny or super cool? Read: never. If you want to capture the attention of more and more consumers, make them laugh or make them wow.

3. Optimize your website

You may invest a bunch of money into designing your website, creating a company logo, and writing content, but if you don’t take the time to make your website search engine friendly, no one will be able to find you. In order to best capture the attention of e-consumers, make sure your website is properly optimized. We’re not just talking about title tags and keywords anymore, either. Make sure your website is optimized the right way with our help.