Increase Traffic with a Solid Content Marketing Strategy

13 May 2013 | written by Ashley R. Cummings for the online marketing, website promotion section(s)


Content Marketing—As a website owner, you are probably interested in how to get noticed by top search engines. Of course there are many different strategies involved in building a successful online marketing campaign, but all of these strategies should be built around one solid idea. What’s that idea? Drum roll, please—all strategies should focus on providing valuable, timely information to internet users. This is becoming more and more important because top search engines reward websites that produce relevant and valuable content. Here are 5 ways to provide valuable information to your customers.

1. Infographics

One of the main reasons people search the Internet is to find information. If you are an industry expert, consider organizing useful information into a well-organized infographic. Users will reward you with traffic, links, and shares.

2. Blog posts

Another great way to get useful information out in the cyber world is to consistently write informative blog posts. Consider giving tips, providing lists, and offering a new viewpoint on a popular topic.

3. Videos

Videos can be fun, interesting, and informative. When sharing a video, make sure it’s full of content that your followers want to watch and share.

4. Free eBooks

Take the time to write an e-book and offer it for free on your website. To save time, you can even compile related posts from your blog into a convenient eBook format. Not only will this bring you more traffic, but it will make you a trusted source for expert industry information.

5. Free tools

Videos, books, and infographics are not the only ways to offer value to a customer. Consider offering free tools that help out your followers. For example, think of how awesome it is to have access to free blog templates, mortgage calculators, infographic templates, and more. If you can provide a successful free tool, internet users will drop by your site often.


Ashley R. Cummings
Ashley recently graduated with her Master of Arts from Brigham Young University, and now works as a content writer at OrangeSoda. When she is not clacking away at the keyboard, you can find her tearing up the ski slopes, writing poetry, and traveling to and from Russia. And, no, she is not a spy (so far as we know).

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