You know how hard it is to find a decent domain name these days? Doesn’t it make you mad when someone is squatting on your favorite .com? It was six years in the making but now all chaos is soon to break out on the Internet. As soon as next year a flood of new domain extensions could be available. You’ll be able to customize the exertion on your domain name. So now instead of just .com, .org, .edu there are almost endless possibilities. Here at OrangeSoda we should buy .fizz and .orangesoda.
Internet regulator ICANN passed a recommendation to consider new extensions by a unanimous vote. If the recommendation passed, it would greatly expand the number of top level domain names. I promptly got a migraine headache. Now instead of buying OrangeSoda.com we’ll have to try to cover all the possibilities and point them all to our .com. Or, come up with new sites. And think of the user! Having to remember another detail. Was that .OrangeSoda or .PurpleSoda?
They understated the impact this could have online. “We are opening up a new world and I think this cannot be underestimated,”said Roberto Gaetano, a member of the Internet Corporation for Assigned Names and Numbers (ICANN). It reminds me of the headache of trying to buy a domain name in Libya so I could get the extension .ly – as in “political.ly” Oh, and think of the awful legal issues – trademarks and branded terms issues that could result. What about display URLs??
Not that they took the move lightly! ICANN has been working on this for nearly six years. There is something about needing a “business plan and technical capacity” in order to prove that you need the extension.
To help you get a head start, here are some web sites that help you find a domain name (thank you Search Engine Journal). Note that these sites will have to change when the new extensions become available.