Okay, so you and everyone has heard something like “this is the year that mobile takes off” for the last three years. Last year was the biggest leap yet for mobile. Evidence of this can be seen with the expansion of Android onto every device on the planet and the ever-expanding empire of Steve Jobs. Even Verizon is positioning themselves to be the mobile leader in the U.S. with the iPhone and a slew of new Android devices coming this year. In fact if you were to view Verizon’s website today, you would see 34 results just for smartphones!
The tide has turned
Last quarter, smartphones out sold PCs 101 million to 92 million. Is this actually the beginning of a new mobile era? I think so. With all these mobile devices out there, it’s essential that you consider your web strategy. Is your website ready for mobile users? Most likely it is not, but then why would it be? The internet has been viewed on desktops and laptops from the beginning. Mobile devices with real browsers have only been popular for the last three years, and for the most part, they can view your website in its entirety with no problem.
It’s time that mobile gets your attention
It’s becoming more common when I visit websites on my phone that the website recognizes the mobile browser. It then morphs the website into something much nicer for me to use on my small screen. Making this change to your own website can be a great way to connect with the mobile user. Consider emphasizing the most crucial information on your site, like:
- Key service or products
- Quick elevator pitch
- Hours of operations
- Contact information
One of the best ways to get the most out of a mobile website is to focus on just a few things that are most important, like contact information.
It doesn’t take a genius to figure out that if someone is searching for you on their phone, there is a very good chance they will call right away. Now that mobile devices are outselling PCs, it’s time to make sure your website is ready for droves of mobile traffic.