Pinterest is one of the most popular social media networks in the world right now. Not only is it a great way for people to share interesting content with each other, it’s also a great way for businesses to promote their products. If you are a small business looking to capture more attention from the Internet, consider joining Pinterest. Once you’re a “Pinner,” make sure everything you pin is easily searchable. Here’s how!
Write a Pin Description
Every time you post a pin, make sure you write a solid and relevant description. Pinterest pulls keyword data from the description in order to list your pins in the search results. If you want your pins to be easily searchable, make it a habit to post a description.
Add Hashtags and Content
One of the best ways to make sure your pin descriptions are searchable is to treat them just like content. Of course, you don’t have to write them like a blog post, but consider adding some helpful tips, linking to other cool content, and even adding a hashtag or two. What you don’t want to do is provide a list of boring keywords and leave it at that. Remember, Pinterest is for Pinners, not just search results.
Another great way to make your pins searchable is to prepopulate Pin descriptions on your own site. That way, when someone comes to your website and decides to share your content, there is already an awesome description available to them. You will never have to worry if the Pinners that are sharing your content are writing a good description, because you will write it for them. It takes a little extra time, but it’s worth it in the long run.
For more information on social media management, contact us today.