How do Search Engines Make Money, Anyway?

20 May 2013 | written by Ashley R. Cummings for the Google News, online marketing section(s)

SearchEngMakeMoney

In an economy where we are used to paying for goods and services, it seems a bit confusing that a free service like a search engine actually makes money. While most online marketers with an online advertising budget know the answer to that question, a recent survey by Harris Interactive indicates that a large amount of Americans don’t understand how Google and Facebook bring in the green.

Some of the answers selected by survey participants indicated that they thought Google made money in any of the following ways:

  • By selling users’ personal information to marketers
  • By charging large companies  annual dues for use of their services
  • By asking users to pay for premium features

Of course, none of these options is how Google actually makes money. These ideas probably seem silly to anyone involved in online marketing. As an Internet marketer, you know Google makes money by offering paid premium ad space. The reason Google is so successful, however, extends a bit deeper than offering paid advertising listings.

What drives online marketers to advertise on Google is the amount of targeted consumers visiting Google daily. Nearly 200 million people visit Google each day, and Google takes extreme measures to provide relevant results. The more relevant information a search engine returns, the more likely one of your targeted consumers will click on your advertisement, making advertising on that search engine a profitable media buy. While there are many misconceptions about how Google makes money, the real reason is because they provide unmatched value when it comes to selling relevant advertising space.

For more information about how to start a successful PPC campaign on top search engines, please feel free to contact one of our representatives here at OrangeSoda.

Ashley R. Cummings
Ashley recently graduated with her Master of Arts from Brigham Young University, and now works as a content writer at OrangeSoda. When she is not clacking away at the keyboard, you can find her tearing up the ski slopes, writing poetry, and traveling to and from Russia. And, no, she is not a spy (so far as we know).
2 Comments

2 Comments

  • air jordan flight 45 |   Nov 28th, 2013 at 7:40 am

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  • Mr.x |   Jan 3rd, 2014 at 6:35 am

    What advertising space? Occasionally I’ll see a small orange highlighted box above my search results advertising some small no-name company, but that’s like a rarity! Considering that google’s search engine generations billions of profit every year, each add must cost an insane amount of money, there has to be more then just this.

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