Have you ever felt the urge to make a comment on a Facebook post that’s loaded with hashtags about how hashtags don’t actually make sense for Facebook? Well, that urge to educate may be dispelled as Facebook is considering actually adding hashtags to Facebook as a viable search option. Here are a few reasons marketers are getting excited about hashtagging on Facebook.
Get found more easily
So long as you are using hashtags that are descriptive and popular, hashtags can help you expand your reach. If you use a hashtag about something relevant to your Facebook content, anyone searching under that hashtag will be lead to your post, making it easier to find your Facebook page. The success of Twitter proves that hashtags are a great way to organize your posts and content. It is awesome that Facebook may finally get on board.
Think outside the Facebook box
Instead of relying on Edgerank and Facebook ads for promotion, hashtags allow you to receive targeted exposure without trying to figure out Facebook’s algorithms. All you have to do is make sure you’re following the rules of writing great hashtags to find the right followers.
Keep searchers interested
Hashtags have the ability of drawing people into the world of relevant, related, and interesting content. As a result, Facebook users are bound to search hashtags on the site longer, increasing the chances of them finding your site.
Who knows if Facebook will actually take the step forward, or how including hashtags will affect your marketing campaign, but the thought is pretty exciting. What do you think? How do you think hashtags would change advertising on Facebook?