What the what? #HashtagsforFacebook

1 Apr 2013 | written by Ashley R. Cummings for the online marketing, Social Networking section(s)

FacebookHashtags

Have you ever felt the urge to make a comment on a Facebook post that’s loaded with hashtags about how hashtags don’t actually make sense for Facebook? Well, that urge to educate may be dispelled as Facebook is considering actually adding hashtags to Facebook as a viable search option. Here are a few reasons marketers are getting excited about hashtagging on Facebook.

Get found more easily

So long as you are using hashtags that are descriptive and popular, hashtags can help you expand your reach. If you use a hashtag about something relevant to your Facebook content, anyone searching under that hashtag will be lead to your post, making it easier to find your Facebook page. The success of Twitter proves that hashtags are a great way to organize your posts and content. It is awesome that Facebook may finally get on board.

Think outside the Facebook box

Instead of relying on Edgerank and Facebook ads for promotion, hashtags allow you to receive targeted exposure without trying to figure out Facebook’s algorithms. All you have to do is make sure you’re following the rules of writing great hashtags to find the right followers.

Keep searchers interested

Hashtags have the ability of drawing people into the world of relevant, related, and interesting content. As a result, Facebook users are bound to search hashtags on the site longer, increasing the chances of them finding your site.

Who knows if Facebook will actually take the step forward, or how including hashtags will affect your marketing campaign, but the thought is pretty exciting. What do you think? How do you think hashtags would change advertising on Facebook?

Ashley R. Cummings
Ashley recently graduated with her Master of Arts from Brigham Young University, and now works as a content writer at OrangeSoda. When she is not clacking away at the keyboard, you can find her tearing up the ski slopes, writing poetry, and traveling to and from Russia. And, no, she is not a spy (so far as we know).
1 Comments

1 Comments

  • David |   Apr 1st, 2013 at 10:02 pm

    I have some friends that get all up-in-arms over the use of hashtags on facebook, because they “don’t do anything”. But most people don’t see them as having utilitarian use, they just want to emphasize the subject matter or associate their posts with particular topics.

    They are fun and help keep readers focused. Who cares that they “don’t work on facebook”. Hooey.

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