If you’re a business owner, the main purpose of using social media platforms like Facebook and Twitter is to get more people to interact with your brand. There are a lot of ways to do that, including posting hilarious content, hosting a giveaway, showcasing a product, and more. But there is one thing you should be doing all the time, and that is using hashtags. Hashtags are a big deal in social search and using them is easy. Here’s a a quick review of some basic rules for using hashtags and why they’re so important.
Rules for Using Hashtags
Make It a Habit
Using hashtags was once just a nice way to help people find your posts, but now they’re almost a necessity if you want your post to be found. In fact, you can now even enter a hashtag into Google, and Google will return a list of different feeds organized by hashtag topic. Traffic you didn’t even know was there, right?
Add a Hashtag to Every Post
Hashtag everything you post. But don’t overdo it. One hashtag per post is good enough.
Treat Hashtags Like Keywords
Hashtags play the same role in social search that keywords play in search marketing. In other words, take hashtag research as seriously as you would keyword research.
Keep ’em Short
You’ve probably seen those hashtags that are long and difficult to read. When you click on these hashtags, you”ll usually find only one post exists in that category. That’s people just trying to be funny. But remember the purpose of hashtags is not to be clever; the purpose is to help people find you. Think #OrangeSoda.