Guest Post: Blog Promotion Strategies

26 Apr 2013 | written by Ashley R. Cummings for the online marketing, website promotion section(s)


It’s no secret that one of the best ways to boost your ranking in the search results is to attract quality links. There are a number of different ways to do this, including generating super interesting content, creating a fun infographic, and hiring OrangeSoda, to name a few. Another great way to generate a quality link is to provide a popular blog with an awesome guest post. Of course, you can’t just write anything and expect them to publish it. You want to provide unique, interesting content they are dying to post. Here are some ways to do just that.

Thoroughly Read Potential Blogs

Remember, the primary reason you are submitting a guest post is not to get a link but to provide some meaningful insight the blog owner wants to publish. This means you need to be familiar with the type of content they publish.

Spend Time on Your Proposal

If you write a generic 1-2 line proposal e-mail, rest assured your e-mail will end up in the trash. Put a good deal of time and energy into personalizing the e-mail.

Use Proper Grammar

Don’t know the difference between its and it’s? Then ask someone who does. Anyone who is serious about blogging will trash any e-mail with grammatical errors.

Follow Up

If you don’t hear back right away, don’t be afraid to follow up. If you really are providing awesome content, then drawing attention to yourself isn’t a bad thing.

Promote your post

Once your blog post has been accepted, take the time to promote it. Post it to your social media sites, tell your friends about it, and encourage people to comment. After all, the more traffic your post receives, the more people learn about your site.

Ashley R. Cummings
Ashley recently graduated with her Master of Arts from Brigham Young University, and now works as a content writer at OrangeSoda. When she is not clacking away at the keyboard, you can find her tearing up the ski slopes, writing poetry, and traveling to and from Russia. And, no, she is not a spy (so far as we know).


  • discounttomsshoes |   Nov 7th, 2013 at 4:12 am

    Currently it looks like Drupal is the best blogging platform available right now. (from what I’ve read) Is that what you are using on your blog?

  • Dan Garfield |   Nov 8th, 2013 at 4:50 pm

    Drupal is very powerful and is more modular than WordPress however, WordPress is the best for running a blog. WordPress is built specifically to power blogs while Drupal is built to be more.

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