What is Penguin?
Penguin 1.0 was launched in early 2012 as part of Google’s efforts to eliminate ranking sites that use methods of web spam and over-optimization. It also aimed to penalize sites with poor user experiences.
Essentially, Penguin’s purpose is to clean up the Internet, which is great for us and our clients as it eliminates the need to compete with black-hat sites for rankings.
The New Penguin 2.0
The Penguin update continues to be refreshed with smaller updates or refreshes (1.1, 1.2, etc.) being released almost on a monthly basis. Today, we have the pleasure of being introduced to the Penguin 2.0 update, which Google says is a new generation of tech to stop spam.
This update is one that, many say, will be talked about for years to come. “Webmasters and SEOs, expect major changes to the search results. Matt Cutts (head of Google’s Webspam team) specifically said 2.3% of English queries will be impacted by this update.” That is more than double the previous Penguin refreshes and just shy of the ~3.1% affected by Penguin 1.0.
What Does This Mean for Our Clients?
Like many of the major Google updates, this will likely result in rank changes. This is to be expected with an update of this size. The good news is that after the initial release, Google will push out subsequent refreshes that will help normalize the rankings.
How OS is Moving Forward
Our strategies stress natural link building and optimization. With this in mind, we constantly keep a pulse on the industry changes in order to proactively refine SEO strategies that will continue to create long-lasting value for our clients.
For more on the Google Penguin Update click here.