Getting a Customer to Your Site Is Only Half the Battle

4 Jan 2013 | written by Ashley R. Cummings for the internet marketing section(s)

HalfTHeBattle

Most entrepreneurs spend a lot of time and money trying to get consumers to visit their website, which is definitely an important endeavor. However, getting a customer your website is only half the battle. Once a customer gets to your site, there are a number of important strategies in order to get them to stay there. Here are some great ways to get people to stay on your site and purchase your services.

Have killer web design.

The expression “dress to impress” really does go a long way. For example, if you want to land a job, it is important to pull out all the stops to look dynamite. The same idea applies to your website. Make sure you hire an expert graphic designer to make your site look professional. Don’t skimp on design, or consumers might just pass you up on your services. In fact, great web design might just be the key to giving you the edge that will land you clients over your competitors.

Content matters.

The content on your site plays a crucial role in catching the attention of potential clients. If your content comes across as unorganized, boring, or grammatically incorrect, customers may click out of your site, and look for crisper content. Writing professional content is both an art and a science, and often best left to professionals. Unless you are a professional writer, consider hiring a top-notch internet marketing company to help you write stellar content.

Make a video.

We all know that how long people stay on your site plays a role in your search engine ranking. Thus, it’s important to get people to browse your site for as long as possible. One way to do this is to upload a video to your homepage (but beware of videos that automatically start– that can quickly turn people off). Make sure your video is interesting, informative, and includes a call to action.

Remember that the ultimate goal of any internet marketing company is to help clients buy your products and services. These tips are all strategic ways to help increase the overall appeal of your website.

Ashley R. Cummings
Ashley recently graduated with her Master of Arts from Brigham Young University, and now works as a content writer at OrangeSoda. When she is not clacking away at the keyboard, you can find her tearing up the ski slopes, writing poetry, and traveling to and from Russia. And, no, she is not a spy (so far as we know).
2 Comments

2 Comments

  • David McGrath |   Jan 16th, 2013 at 8:42 pm

    Ashley, I have just graduated college with a communications degree, and I have found that there are more jobs doing what you do than there are in the newspaper business. Can you give me some advice as to how I can train myself to get hired in a company like orange soda? Great blog, by the way.

  • Ashley |   Feb 20th, 2013 at 10:44 pm

    Hey David, Thanks for the nice comment! It sounds like you are on the right path. I would just get familiar as much with the world of online marketing and start applying to companies like OrangeSoda. It always helps to start your own website, or blog, and learn as you go.

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