Four Tips to Grow Your Brand Online

25 Mar 2013 | written by Ashley R. Cummings for the internet marketing, online marketing section(s)

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With more than 60% of consumers going online to find the best products and services, it is important to make sure you are doing everything in your power to promote your business online. One way to accomplish this is to implement strategies from companies that are successfully marketing online. Here are some ideas that will help you grow your brand online.

Track Buyer Trends.

Every company is different, and what may encourage customers to buy can vary from company to company. Consider offering different promotions and tracking those promotions to see what elicits an exciting response from your customers.

Hire an SEO Expert.

No matter how great your products are, if your customers can’t find them online, no one will be able to make a purchase. Take the time to talk to an SEO expert to learn all the ins and outs of how to promote your products online.

Be Bold.

You never know what new marketing service might work, so set aside part of your marketing budget to experiment with fun, new marketing tools and services. Take a chance on brilliant new marketing ideas.

Use the Internet for Customer Service.

Customer service is often only thought of as face-to-face interaction. However, if you take time to respond to compliments/concerns buyers throw your way via social media, you will build your reputation as a company that really cares about customers.

These are just a few simple ways to help ramp up your strategies for marketing online and reaching more customers.

Ashley R. Cummings
Ashley recently graduated with her Master of Arts from Brigham Young University, and now works as a content writer at OrangeSoda. When she is not clacking away at the keyboard, you can find her tearing up the ski slopes, writing poetry, and traveling to and from Russia. And, no, she is not a spy (so far as we know).
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