If I’m being honest, I have to say I visit Facebook probably 25 times a day. While that’s embarrassing to admit (wish I were ghost writing this article), it means great things for the businesses I like. I personally like a bunch of different types of businesses, including businesses that teach me how to write better, businesses that save me time and money as a mom, and businesses that teach me more about social media and online marketing, to name a few. As an avid Facebooker, not only do I spend time liking, reading, and sharing content, but I have also purchased products offered through Facebook. And, I’m not the only one. My social media habits are a good indicator of most people’s social media habits (admit it, you have already looked at Facebook while reading this article). This means building a Facebook business page is a must if you want to capture the attention of Facebookers. Here are a few Facebook tips to help you build, manage, and promote your services.
1. Fill out your profile completely
Your Facebook business page should be treated just like you would treat your Google Places profile. Fill out all of the about information and include a description of your business, your website URL, business hours, address, telephone number, and more.
2. Remember images matter
Your cover photo and profile picture represent your company brand. As such, make sure to use professional grade photos and/or logos that visually tell your story.
3. Post interesting content
Most people will like your page because they like your brand. However, people will generally only share your page if you are producing content that matters to them. The more content you produce that benefits them, interests them, or entertains them, the more chances you have of them sharing your content with other potential customers.
4. Don’t post too much
While it’s important to post relevant content for your audience, it’s also important not to post too often. You don’t want to overwhelm your readers and run the risk of them unliking, or hiding your page from their news feed. Shoot for 1-4 posts/day.
5. Respond to your followers
If your followers take the time to comment on a post, or write on your wall, make sure you respond to them. This is a great way to show you care, and to show off your excellent customer service skills.
For more tips on building your Facebook page, contact us at OrangeSoda today.