How to Create an Effective Call to Action

7 Aug 2013 | written by Ashley R. Cummings for the online marketing, Small Business Tips section(s)

CallToAction

When push comes to shove, it’s probably safe to say that all of us have an ulterior motive when it comes to online marketing. Yes, we want to offer killer content to our customers. Yes, we want to be viewed as industry experts. Yes, we want as much exposure as possible. But, when it comes right down to it, we usually want our site to be profitable. We want our customers to take some sort of action such as filling out a form, downloading an eBook, or making a purchase. In order to get your customers to act, it’s important to invite them to actually do something. In other words, you need an awesome call to action on your website and landing pages that they can’t refuse. Here are a few tips to creating an effective call to action.

Clarity

When writing a call to action, make sure your potential customers know exactly what they are supposed to do. Use language that conveys the message with crystal clear precision.

Relevant

You may be offering a wide range of products and services at your company, but you want to make your call to action 100% relevant to the product or service you are advertising on your website, landing page, or ad. Keeping it relevant will make it simple for all your potential customers and lead to conversions.

Action-oriented

Remember learning about action verbs in high school? Now is the perfect time to apply that knowledge and place one of those fancy action verbs on a button with a link. For example, “download,” “register,” “submit,” etc.

Optimize

Search engine optimization is a vital part of any call to action. After all, you want to make sure people can actually find the landing page, website, or ad you are investing so much time and energy into.

Test

While you may think you’ve come up with the most compelling call to action in the world, it is possible you may need to tweak it to get better results. You can test your landing page copy by using any number of popular website analytics programs. Consider running a few tests on your call to action to see what tactics are performing best.

For more information on online marketing strategies and creating solid calls to action, contact OrangeSoda today. We would be happy to help you with any of your online marketing efforts.

 

Ashley R. Cummings
Ashley recently graduated with her Master of Arts from Brigham Young University, and now works as a content writer at OrangeSoda. When she is not clacking away at the keyboard, you can find her tearing up the ski slopes, writing poetry, and traveling to and from Russia. And, no, she is not a spy (so far as we know).
1 Comments

1 Comments

  • Jennifer |   Aug 10th, 2013 at 5:19 am

    Just started it works … It’s Marketing. Just seeing what you could help me with. Thanks

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