Category Archives: website promotion

5 Reasons Why Visitors Might Hate Your Website and Some Easy Fixes

12 May 2014 | written by Elizabeth Baier for the website promotion section(s)


Ahhh, the World Wide Web. What a wonderful place! A place where you can get answers to your most pressing questions in less than one second. A place where you can find services when you need them last minute and a place that you can shop in your pajamas while lying on the couch. Let’s face it, if you don’t have a website for your business already, you are far behind the times and it’s time to get with it. (We can help you with that!)

Even though you have a website and it’s functional doesn’t mean your customers love visiting or using your website. In fact, they might love your services but hate your site. Here are some reasons why your website could be turning customers away and people might secretly (or not so secretly) hate it. We also included some suggestions for easy fixes. Read On


10 Tools to Coordinate Your Online Marketing Efforts

5 May 2014 | written by Samantha Karren for the internet marketing, online marketing, SEO, Social Networking, website promotion section(s)

10 Tools to Coordinate Your Online Marketing Efforts

Your marketing strategy should be two-fold: bringing in new traffic and encouraging return customers. The tricky part is you need different tools to focus on new customers and loyal customers. The good news is these tools can overlap and are easy to manage with the help of online marketing experts. To start, ask yourself these questions:

  • Which is my priority, new customers or return customers?
  • What is my monthly budget to invest in SEO, SEM, PPC, and online marketing tools?
  • How many different marketing tools can I utilize through a single online marketing company?

Read On


Why Your Business Should Consider Using YouTube


What do Red Bull, PlayStation, and Apple have in common?

The answer may surprise you: they are in the top five most popular consumer brands on YouTube as of October 2013. You may think of YouTube as just some website your kids use to show you funny videos, or if you’re like me, you use it to watch endless clips of Sophia Grace and Rosie from Ellen, but this social media site is proving to be very important for brands trying to establish a reputation.

Read On


The ROI of Marketing


Investing in online marketing is a big deal for any small business. After all, marketing can be expensive. But it’s also the best way to get people to find out about your products and services. Here are just a few ways to get your ROI with online marketing. Read On


Why You Should Schedule Your Paid Search Ads


Here’s the deal: paid search advertising can be expensive, especially if you’re vying for attention within a competitive industry like finance, law, or HVAC services, just to name a few. While paid search advertising can be expensive, it can produce a ginormous return on investment (otherwise, who would do it?). And there are ways to maximize your invested dollar to produce more results. One way is ad scheduling. Read On


How Do I Advertise My Business Online?

31 Jul 2013 | written by Ashley R. Cummings for the Small Business Tips, website promotion section(s)


Here is one of the biggest questions for a new business owner, “How do I advertise my business online?” With all of the hard work and time that goes into starting a new company, advertising and online marketing can seem like a nearly impossible endeavor. The good news is that with a little guidance, building an online advertising plan is actually a cinch. There are plenty of online marketing professionals here at OrangeSoda who will help you get the ball rolling. When calling into OrangeSoda for help with advertising, here are a few things you can plan on discussing. Read On


Fun Online Promotion Ideas


Is your online marketing strategy getting old and boring? We all fall victim to sticking to what we know, following a daily routine, or thinking inside the box. The trick is to find ways to spice up online marketing efforts to see better results. Here are 5 crazy online promotion ideas that may help you revive your campaigns. Read On


Check Out the Latest Pinterest Updates

24 Jun 2013 | written by Ashley R. Cummings for the Social Networking, website promotion section(s)


Pinterest is swarming with Internet users who are looking for fun ideas, inspiration, and new products. Not only is Pinterest offering a bundle of great information, but they continually update their system to make it more user friendly for both businesses and pinners. Here are some of the most recent updates to Pinterest that make it easier to maintain and navigate your profile. Read On


Why Link Building is so Important

28 May 2013 | written by Ashley R. Cummings for the web site marketing strategies, website promotion section(s)


While onsite optimization plays a huge role in the success of your SEO campaign, it’s equally as important to promote your site on websites across the Internet. One great way to do this is to encourage quality links to your website. Here are just a few ways quality links will benefit you. Read On


Increase Traffic with a Solid Content Marketing Strategy

13 May 2013 | written by Ashley R. Cummings for the online marketing, website promotion section(s)


Content Marketing—As a website owner, you are probably interested in how to get noticed by top search engines. Of course there are many different strategies involved in building a successful online marketing campaign, but all of these strategies should be built around one solid idea. What’s that idea? Drum roll, please—all strategies should focus on providing valuable, timely information to internet users. This is becoming more and more important because top search engines reward websites that produce relevant and valuable content. Here are 5 ways to provide valuable information to your customers. Read On