Here is one of the biggest questions for a new business owner, “How do I advertise my business online?” With all of the hard work and time that goes into starting a new company, advertising and online marketing can seem like a nearly impossible endeavor. The good news is that with a little guidance, building an online advertising plan is actually a cinch. There are plenty of online marketing professionals here at OrangeSoda who will help you get the ball rolling. When calling into OrangeSoda for help with advertising, here are a few things you can plan on discussing. Read On
Category Archives: website promotion
Is your online marketing strategy getting old and boring? We all fall victim to sticking to what we know, following a daily routine, or thinking inside the box. The trick is to find ways to spice up online marketing efforts to see better results. Here are 5 crazy online promotion ideas that may help you revive your campaigns. Read On
Pinterest is swarming with Internet users who are looking for fun ideas, inspiration, and new products. Not only is Pinterest offering a bundle of great information, but they continually update their system to make it more user friendly for both businesses and pinners. Here are some of the most recent updates to Pinterest that make it easier to maintain and navigate your profile. Read On
While onsite optimization plays a huge role in the success of your SEO campaign, it’s equally as important to promote your site on websites across the Internet. One great way to do this is to encourage quality links to your website. Here are just a few ways quality links will benefit you. Read On
Content Marketing—As a website owner, you are probably interested in how to get noticed by top search engines. Of course there are many different strategies involved in building a successful online marketing campaign, but all of these strategies should be built around one solid idea. What’s that idea? Drum roll, please—all strategies should focus on providing valuable, timely information to internet users. This is becoming more and more important because top search engines reward websites that produce relevant and valuable content. Here are 5 ways to provide valuable information to your customers. Read On
With a huge emphasis on relevancy and quality in the world of online marketing, it’s no surprise that Google takes measures to reward credible authors. In fact, Google has its own system called Author Rank that helps cut down on spam and helps Internet users find the most relevant information quickly. In order to increase your credibility as an online entrepreneur, all you have to do is follow a few simple steps to start building your Author Rank. Read On
It’s no secret that one of the best ways to boost your ranking in the search results is to attract quality links. There are a number of different ways to do this, including generating super interesting content, creating a fun infographic, and hiring OrangeSoda, to name a few. Another great way to generate a quality link is to provide a popular blog with an awesome guest post. Of course, you can’t just write anything and expect them to publish it. You want to provide unique, interesting content they are dying to post. Here are some ways to do just that. Read On
As a website owner, you probably dream of making your landing page the online equivalent of a luxury lounge. In other words, your goal is for visitors to relax and peruse your website for as long as possible, instead of bouncing out the second they land on the page. Thankfully, Google Analytics provides some tools to help you better analyze your online marketing strategies, and help you fix factors that are driving visitors away. Read On
Have you seen it yet? If you’re into engaging in Facebook conversations, you may have stumbled upon Facebook’s latest experiment to make commenting easier—the “reply” button. If you haven’t seen Facebook’s “reply” feature yet, don’t fret. The “reply” button is in testing mode right now, so it is not currently available to all users. The “reply” button will be located right next to the “like” button on each comment, and allows users to directly reply to any comment.
It seems the leaders of each prominent social media platform are playing a competitive game of keeping up with the Joneses, and they’re all playing hard. I recently posted about all the cool updates on Google+, and, as it turns out, Facebook is not far behind when it comes to keeping it fresh. Facebook is slowly rolling out some new features that make users’ Facebook experiences even more dynamic. Check out some of the Facebook updates to the new news feed.