Category Archives: Small Business Tips

The Best Ways to Market a Website

12 Aug 2013 | written by Ashley R. Cummings for the online marketing, Small Business Tips section(s)

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Once you have your website up and running, the next question many entrepreneurs will ask is “What is the best way to market a website?” Well, there are a lot of different options to promote a website, and the best online-marketing strategy will include a combination of all of them. If you have a new website, here are a few ways to help you get the word out. Read On

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How to Create an Effective Call to Action

7 Aug 2013 | written by Ashley R. Cummings for the online marketing, Small Business Tips section(s)

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When push comes to shove, it’s probably safe to say that all of us have an ulterior motive when it comes to online marketing. Yes, we want to offer killer content to our customers. Yes, we want to be viewed as industry experts. Yes, we want as much exposure as possible. But, when it comes right down to it, we usually want our site to be profitable. We want our customers to take some sort of action such as filling out a form, downloading an eBook, or making a purchase. In order to get your customers to act, it’s important to invite them to actually do something. In other words, you need an awesome call to action on your website and landing pages that they can’t refuse. Here are a few tips to creating an effective call to action. Read On

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The Best Keyword Research Tools

2 Aug 2013 | written by Ashley R. Cummings for the online marketing, PPC, Small Business Tips section(s)

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If you want to promote your business online, then keyword research should be at the top of your list of things to learn. While you want to make sure your content is natural and relevant, it is also important to strategically incorporate the right keywords into your content. Targeting the right keywords helps search engines understand how to read your website and helps them determine how to rank your site in the organic search results. Keyword research can also help you understand how to more effectively run a paid search campaign. Here are a few tools that will help you become a keyword pro. Read On

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How Do I Advertise My Business Online?

31 Jul 2013 | written by Ashley R. Cummings for the Small Business Tips, website promotion section(s)

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Here is one of the biggest questions for a new business owner, “How do I advertise my business online?” With all of the hard work and time that goes into starting a new company, advertising and online marketing can seem like a nearly impossible endeavor. The good news is that with a little guidance, building an online advertising plan is actually a cinch. There are plenty of online marketing professionals here at OrangeSoda who will help you get the ball rolling. When calling into OrangeSoda for help with advertising, here are a few things you can plan on discussing. Read On

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How to Deal With Negative Reviews

29 Jul 2013 | written by Ashley R. Cummings for the online marketing, Small Business Tips section(s)

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When push comes to shove, it’s impossible to please everyone all of the time. With all the methods out there for customers to publicly comment about your company, a customer’s disappointment is bound to result in a negative online review. While it’s never fun to have a negative review floating around the Internet, it’s probably going to happen sometime to your business. Thankfully, it’s not the end of the world and can turn into an opportunity to show how dedicated you are to your customers. In the event of a negative review, consider turning a negative into a positive by doing the following. Read On

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I Have a Website. Now What?

26 Jul 2013 | written by Ashley R. Cummings for the SEO, Small Business Tips section(s)

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Building a cool website for your company is often the easy part of online marketing. The more difficult task is finding ways to drive traffic to your website. You may have the best website in the whole world and even the coolest product ever, but if you can’t get Internet searchers to easily find your site, then, unfortunately, your sales are bound to suffer. Before you even build a website, it’s vital to understand how to get people to learn about your site and, ultimately, how to encourage them to buy your product. Here are 3 surefire ways to drive traffic to your website. Read On

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The 3 Best SEO Strategies

24 Jul 2013 | written by Ashley R. Cummings for the online marketing, SEO, Small Business Tips section(s)

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When it comes to search engine optimization (SEO), there are all sorts of different tactics and strategies. Some of these tactics are straight up bad news that will get your website banned from Google, and you should run far from them. Other tactics are good, but may not be worth the time and energy. With all of the different strategies out there, it’s often difficult for people to discern where to spend their precious time. In order to help you out, here are 3 of the best SEO strategies that will help you get more recognition from top search engines. Read On

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Let’s All Share Online Marketing Ideas!

9 Jul 2013 | written by Ashley R. Cummings for the online marketing, Small Business Tips section(s)

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Finding fresh and effective marketing ideas is a difficult, yet worthy, fete. In fact, it can take hours to sort through blog posts and online FAQs to find new ideas to promote your online business. In an effort to make this a little easier, I present to you a list of the top 10 online marketing ideas I’ve discovered in my research. Additionally, it would be awesome to hear your ideas. Feel free to share what online marketing ideas work well for you in the comments section. Read On

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Fun Online Promotion Ideas

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Is your online marketing strategy getting old and boring? We all fall victim to sticking to what we know, following a daily routine, or thinking inside the box. The trick is to find ways to spice up online marketing efforts to see better results. Here are 5 crazy online promotion ideas that may help you revive your campaigns. Read On

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Best Online Marketing Blogs

28 Jun 2013 | written by Ashley R. Cummings for the internet marketing, online marketing, Small Business Tips section(s)

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You’ve probably been wondering how I got to be such a stellar source of Internet marketing wisdom. Oh, you’re not wondering? Well, I’ll tell you anyway. The truth is most of the knowledge I’ve acquired, and continue to acquire, comes from a daily dose of reading the best Internet marketing blogs out there. Turns out there are a lot of smart people blogging and they are willing to share a plethora of great information about the Internet with searchers like you and me. Read On

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