Even if you don’t believe the claims that the world is abandoning the PC and moving on to the mobile era, the significance of smartphones and tablets is something that you shouldn’t ignore. According to ComScore, nearly 7% of all worldwide traffic on the web is driven by mobile devices and studies show that 81% of smartphone owners in the US use their mobile devices to access the Internet. More and more consumers out there are going mobile, which means that businesses should follow suit in order to keep up. Read On
Category Archives: Small Business Tips
Pinterest (pronounced “PIN-terest”) is a sensation that every small business should know about. The hot new social network is not based on who you know like most. Instead, you connect based on shared interests.
Think of a cork board that has notes, products you want to buy, or inspiration. This is the online version. People post pictures or video of things they love (called pins). Other people can follow them and add them to virtual pinboards (pinning).
The genius of Pinterest is that you can click on a pin and follow it to the source – including your web site or blog post.
Pinterest is one of the fastest growing web sites in the world with over 7 million visits a month. According to research Pinterest is sending more traffic than Facebook, YouTube and LinkedIn combined.
The majority of people on Pinterest are women between the ages of 25 and 44. These are the perfect demographic to reach. Women tend to be “social extroverts” who like to talk about brands online. Together they represent incredible buying power (many are moms who make buying decision for their families). They have special enthusiasm for arts, recipes and crafts.
Pinterest is simple to figure out and can get you from the home page. It’s addicting. Because of this Pinterest is reaching a new demographic of people who may not spend much time on social networking web sites. Even your mom who can’t figure out how to use Facebook is on Pinterest.
Unlike a lot of social networks, Pinterest doesn’t require a lot of extra time or the upkeep of say, your Facebook page. Read On
I’ve heard it said that marketing is simple; tell people what you do, and tell them over and over again. For the average small business, I think that marketing should be that simple. Small-business professionals wear multiple hats and their demands require simple and effective execution.
However, marketing is only this simple with one key piece in play: you have to know what you really do and why a prospective customer should come to you. Knowing what you REALLY do can lead to simple and easy marketing messages and will help dictate what types of marketing you do. Here are a couple of questions to ask. Read On
Do you have the world’s fanciest office? Leather couches, beautiful windows, only corner offices, fountain drinks flowing freely and halls gleaming with cleanliness and importance. Or maybe “office” is a generous word to describe the laptop perching precariously on your crumb-covered kitchen counter. Guess what? I’ll never know! It’s 2011 and chances are you do business on the internet. Thanks to the internet, with the careful execution of a few fundamental tips, you can look and act like a bigwig and no one will know the difference. Here are our two cents: Read On
Social media matters. Sure, some may see it as a fad, but it has been proven time and time again to bring real results to businesses that use it correctly. Not only does social media influence SEO, but it also has a significant impact on your branding, marketing, and PR efforts as well. For those of you who haven’t pushed your business into the social media yet, or for those of you who have, but still can’t quite grasp it, consider these tips. Read On
Ready for a second grade story problem? Oh, good. Let’s say you buy a few packs of delicious bubble gum for fifty cents each. Should you sell them to your friends for 75 cents or for a dollar? This may seem like a no-brainer: charge as much as you can and laugh all the way to the bank. But let’s say there are 10 kids who want to buy gum. Three of them will buy from you if you charge $1, and seven of them will buy if you charge 75 cents. Go ahead, crunch the numbers. (I’ll wait here.) Done? If you charge $1, you make $1.50 (50 cents profit each on three packs of delicious bubble gum). If you charge 75 cents, you make $1.75!
The takeaway here (beside making me want some bubble gum) is that how much you charge depends on what you want. Does the price you charge make any difference? Well, if you consider whether you make money and stay in business a difference, then, yes. The right price can lead to booming business, and the wrong price can put you out of business. So what’s the trick? Read On
Every day in business, you are confronted with problems. I don’t know about you, but I can only solve a small fraction of them myself. I walk down the hall of my office and will frequently consult with a colleague to seek their advice on how to handle a potential legal matter, or how to deal with a particular personnel issue, or how to find a new employee to fill a critical role in the organization. We will spend 30 minutes or so chatting about the issue. Then it is back to my desk hoping the advice and counsel of my friend can be incorporated into solving my business challenge. This was the OLD WAY OF SOLVING BUSINESS CHALLENGES. Read On
Let’s face it: a company that wants to be seen as credible needs to have some sort of online presence. A lot of companies have websites and can benefit from Google Places, but what about companies that don’t have any online presence?
The companies without websites can really benefit from this free product by accessing a phenomenal 97% of customers searching for local businesses like theirs online. This, in a lot of cases, can make it or break it for some startup companies who are working to get an online presence and don’t have a lot to spend. Read On
Two things I spend a lot of my time doing are exercising and online marketing. Although they aren’t related activities there are a lot of commonalities. For example both take planning, commitment and knowledge. Going to the gym to for an hour a week isn’t going to keep that whole pizza off your gut, thighs, or butt. Likewise when you have a PPC campaign selecting keywords once a month or quarter isn’t going to make much of difference on your bottom line. Read On