Category Archives: Small Business Tips

5 Steps to Writing Content for Your Target Audience

11 Sep 2013 | written by Ashley R. Cummings for the SEO, Small Business Tips section(s)

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Writing content is definitely not easy. For some people, it can bring back traumatizing memories of high school or college writing course of pulling out hair and staring at a blank page. Thankfully, while it can be difficult to generate content that resonates with your readers, there are a few steps you can follow to make the writing process much easier. Read On

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The 3 Online Marketing Essentials for Small Businesses

9 Sep 2013 | written by Derek Miner for the Small Business Tips section(s)

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I’m preparing for an interview to be on The Browser, a Salt Lake tech radio TV show, and they’ve asked what this crazy shift to mobile means for business owners. The shift to mobile means business owners have more marketing essentials to care about than ever before. To get started, here are what I’m calling “The 3 Be’s.”
Read On

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What Small Businesses Should Look for in SEO Packages

9 Sep 2013 | written by Dan Garfield for the Small Business Tips section(s)

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Despite the industry maturing, SEO still varies greatly from provider to provider. Don’t be fooled by cheesy names like ultra-platinum SEO package. Here’s what you need to look for. Read On

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5 of the Most Missed SEO Tips for Websites

28 Aug 2013 | written by Ashley R. Cummings for the SEO, Small Business Tips section(s)

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Participating in legitimate SEO practices is one of the best ways to get noticed by top search engines like Google, Bing, and Yahoo!. But some online marketers are missing out on some of the easiest SEO strategies. Take a moment to review the following 5 SEO tips to make sure you are getting the most out of your SEO optimization strategy. Read On

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3 Reasons You Should Use SEO Experts

27 Aug 2013 | written by Kevin Wunder for the SEO, Small Business Tips section(s)

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The search world is ever changing. We’ve probably all heard the stats before that Google considers 200+ factors when determining a search result and the algorithm that makes that determination changes between 500-600 times each year. Some updates are more significant than others, but all changes are made to provide the best search result possible. Read On

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Holiday Parties on a Budget

26 Aug 2013 | written by Brandi Mensinger for the Small Business Tips section(s)

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Here’s the scenario: you cherish your employees and want to show them your appreciation by throwing them an amazing holiday bash complete with a five-course gourmet meal, expensive gifts for everyone, and a musical appearance by U2. Here’s the thing, you’re a small business in a not-so-great economy. How can you show your employees how you feel without breaking the bank with outrageous holiday parties? Read On

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The Best Ways to Market a Website

12 Aug 2013 | written by Ashley R. Cummings for the online marketing, Small Business Tips section(s)

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Once you have your website up and running, the next question many entrepreneurs will ask is “What is the best way to market a website?” Well, there are a lot of different options to promote a website, and the best online-marketing strategy will include a combination of all of them. If you have a new website, here are a few ways to help you get the word out. Read On

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How to Create an Effective Call to Action

7 Aug 2013 | written by Ashley R. Cummings for the online marketing, Small Business Tips section(s)

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When push comes to shove, it’s probably safe to say that all of us have an ulterior motive when it comes to online marketing. Yes, we want to offer killer content to our customers. Yes, we want to be viewed as industry experts. Yes, we want as much exposure as possible. But, when it comes right down to it, we usually want our site to be profitable. We want our customers to take some sort of action such as filling out a form, downloading an eBook, or making a purchase. In order to get your customers to act, it’s important to invite them to actually do something. In other words, you need an awesome call to action on your website and landing pages that they can’t refuse. Here are a few tips to creating an effective call to action. Read On

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The Best Keyword Research Tools

2 Aug 2013 | written by Ashley R. Cummings for the online marketing, PPC, Small Business Tips section(s)

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If you want to promote your business online, then keyword research should be at the top of your list of things to learn. While you want to make sure your content is natural and relevant, it is also important to strategically incorporate the right keywords into your content. Targeting the right keywords helps search engines understand how to read your website and helps them determine how to rank your site in the organic search results. Keyword research can also help you understand how to more effectively run a paid search campaign. Here are a few tools that will help you become a keyword pro. Read On

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How Do I Advertise My Business Online?

31 Jul 2013 | written by Ashley R. Cummings for the Small Business Tips, website promotion section(s)

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Here is one of the biggest questions for a new business owner, “How do I advertise my business online?” With all of the hard work and time that goes into starting a new company, advertising and online marketing can seem like a nearly impossible endeavor. The good news is that with a little guidance, building an online advertising plan is actually a cinch. There are plenty of online marketing professionals here at OrangeSoda who will help you get the ball rolling. When calling into OrangeSoda for help with advertising, here are a few things you can plan on discussing. Read On

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