Posts Categorized: Reputation Management

How to Use Google Plus to Increase Your Reach

I know what you’re thinking! “I’ve just updated my Facebook business profile with some pretty great content. Then I spent some time tweeting, hashtagging, favoriting, and even retweeting. Then I created a board on Pinterest that I know my audience is just going to love. Finally, I wrote an engaging blog post on my company…

Internet Marketing is About Buying Attention

Do you want to hear something that will blow your mind? The Internet marketing industry, according to TMCNET.com, was worth nearly $31 billion dollars in 2012 and is growing every day. That’s a lot of money going in and out of people’s pockets to do just one simple thing—buy the attention of consumers. While there…

How Much Does it Cost to Build a Website?

As organized people, we often like to put a price on everything. When possible, we want to be able to budget everything out to the penny, so we can know exactly how much money we should allocate to other business expenses like rent, paying employees, taxes, developing products, insurance, marketing, and more. While defining a…

6 Tips to Start a Business

Ever had a billion-dollar idea and done nothing about it only to wake up one day to find out your killer idea has been realized by some new billionaire? I know that happened to me when I invented the iPod in my head. Never again. Here are a few tips to help you get your…

Where Should I Advertise My Business?

With all of the different advertising options out there, it can be a bit confusing deciding how to wisely spend your advertising budget. Should you invest in banners, pop-ups, and/or search engine marketing? While each business is different, and each advertising option provides slightly different advantages, there are a few ways to advertise your business…

To Business Expo, or Not to Business Expo

… That is the question. Ever since Shakespeare posed the profound question “to business expo, or not to business expo” (or something like that), business owners like you and me have been wondering if business expos are really worth the time, energy, and money. After all, you have to pay for a booth, give up…

5 Reasons You Should Tell Your Brand’s Story

If you’ve watched any reality TV recently (and let’s face it, you have), you’ve probably noticed the further the show gets, the more invested you become in the contestants/characters. At first, every contestant is on an even playing field, and you may not remember who they are or what they even look like. As time…