21 Apr 14 | written for the Other , SEO section(s)
Redirects are just one small slice of the SEO pie, but they can be a fairly important slice. It’s one small change that could do a lot for the user’s experience and your ranking. One note up front: this article … Continue reading →
SEO Focus: Onsite or Offsite?
17 Apr 2014
Search engine optimization (SEO) is definitely a large piece of the search engine marketing pie and ...
Ever since Shakespeare posed the profound question “to business expo, or not to business expo” (or something like that), business owners like you and me have been wondering if business expos are really worth the time, energy, and money. After all, you have to pay for a booth, give up a few days of work, invest in paraphernalia to give your booth pizzazz, put on your smiley sales face, and buy a bunch of candy to get people to like you. Seriously, aren’t you so disappointed when you spend your time listening to someone’s spiel, and they don’t even give you candy? I know I am. Anyway, while the investment to participate in an expo is large, here are a few reasons why attending business expos is not only a good idea but invaluable. Read On
Our ideas are often our greatest assets, and putting those ideas into action by starting a business can lead to mounds of success. The problem is starting a business is a lot easier said than done, and requires a lot of hard work to get your idea off the ground. While starting a business can seem daunting at best, there are a few marketing essentials that will help you on your path. Read On
You’ve finally made the commitment to invest in online marketing, but you may be wondering what qualities you should look for in a professional SEO company like OrangeSoda. That’s a great question and one to take very seriously, especially since there are a lot of SEO companies that rely on old tactics and tricks to try and boost your website in search results. When selecting an online marketing company, here are some things they should absolutely offer. Read On
You know the type—the guy who watches YouTube videos to learn how to make sushi, use a fancy camera, or fix a faucet. It’s the same type of person who actually endeavors to make the things they’ve pinned on their Pinterest boards. Many people are interested in learning a wide range of things, and online marketing is no exception. But online marketing is definitely not something you can master in a day, a week, or a year. But for those DIYers, here are some recommendations for great Internet marketing resources online. Read On
If you are looking to create a website for your business, you may be wondering where to start. With all the different website design, hosting, and marketing companies out there, it can be a bit confusing to decide what you really need to get the ball rolling. Here is a short guide to help you understand the top things every small-business website needs. Read On
Stop whatever you’re doing right now, and take a moment to Google your company. Did you do it? Good. Hopefully, you got lost reading the good, the bad, and the ugly about your company. Since what people say about you online says more about your company than anything, managing your online reputation is extremely important. Here are a few tips to help you monitor your online reputation. Read On
If online marketing were a restaurant, it would definitely be a buffet. After all, there are all sorts of different strategies to choose from. There’s social media marketing, paid search marketing, content marketing, email marketing, search engine marketing … get my drift? To get the right online marketing mix for your business, there are a few online marketing questions you can ask to make the wisest marketing choices. Consider asking the following questions before delving too deep into your marketing strategy. Read On
In case you haven’t been paying attention, effective SEO is all about having great, current content on your site. The easiest way to up your content marketing game is to get new content posted on the regular through your blog. All you have to do is come up with tons of blog post ideas and publish them at the most relevant times during the year. Simple enough, right? Not really. Read On
Public profiles are scary to business owners. Having a profile in networks like Yelp and Google+ Local (formerly Google Maps) can be a tough thing for business owners to handle. They want the exposure but are afraid of the ever-looming public review. I know a handful of small business owners who completely shy away from addressing Yelp and/or Google+ Local because the thought of negative online feedback causes serious psychological damage. The fear is that negative reviews will drive customers away. Read On
Here’s the situation: you’re a small start-up business with a desire to get your company name on the map and start generating leads. There’s only one problem: you don’t quite have the marketing budget you wish you had, and you’re not sure how to get the ball rolling. Sound familiar? This situation is common for a lot of new entrepreneurs. The good news is that there is always a place to start—even if you have to stick to a strict budget. Here are some typical marketing solutions for small businesses on a limited budget. Read On