Category Archives: Small Business Tips

Why You Should Schedule Your Paid Search Ads

SchedulingSearchAds

Here’s the deal: paid search advertising can be expensive, especially if you’re vying for attention within a competitive industry like finance, law, or HVAC services, just to name a few. While paid search advertising can be expensive, it can produce a ginormous return on investment (otherwise, who would do it?). And there are ways to maximize your invested dollar to produce more results. One way is ad scheduling. Read On

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Is Your Website Mobile Ready?

20 Dec 2013 | written by Ashley R. Cummings for the Mobile Web, Small Business Tips section(s)

MobileReady

The other day, I was browsing Facebook on my mobile phone when I saw an awesome link to a great giveaway. I was super interested in the company. But when I clicked on the link, I was redirected to a page that told me the website didn’t support mobile devices, and I would have to log in on a computer. It was a big time bummer and very inconvenient. I wasn’t about to boot up my computer just so I could enter this particular company’s giveaway. It would have been way too much work to walk from my bed to my front room at midnight. Yes, millennials can sometimes be that lazy. Read On

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Google’s New Keyword Planner

KeywordPlanner

If you’ve used Google to do keyword research in the past few months, you may have noticed a few changes. In an effort to increase search engine relevancy, Google has eliminated their Keyword Tool and replaced it with the Keyword Planner. Change, at first, can be difficult, but the Keyword Planner can help you both select excellent keywords for ads and build effective ad content—both of which will help your online marketing. Here is what the new Keyword Planner does and how it works. Read On

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How to Use Google Plus to Increase Your Reach

UsingGooglePlus

I know what you’re thinking! “I’ve just updated my Facebook business profile with some pretty great content. Then I spent some time tweeting, hashtagging, favoriting, and even retweeting. Then I created a board on Pinterest that I know my audience is just going to love. Finally, I wrote an engaging blog post on my company website that my clients are going to eat up. And now you’re telling me I need to post on Google+ too?” Read On

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Internet Marketing is About Buying Attention

BuyingAttention

Do you want to hear something that will blow your mind? The Internet marketing industry, according to TMCNET.com, was worth nearly $31 billion dollars in 2012 and is growing every day. That’s a lot of money going in and out of people’s pockets to do just one simple thing—buy the attention of consumers. While there are a lot of tools you can use to create a successful campaign, like design, content, and analytics, there are a few specific strategies that will help you increase your chances of capturing the attention of your consumers. Read On

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How Much Does it Cost to Build a Website?

27 Nov 2013 | written by Ashley R. Cummings for the Small Business Tips section(s)

HowMuchDoesItCost

As organized people, we often like to put a price on everything. When possible, we want to be able to budget everything out to the penny, so we can know exactly how much money we should allocate to other business expenses like rent, paying employees, taxes, developing products, insurance, marketing, and more. While defining a precise budget is a great idea for a lot of reasons, it’s also a bit difficult when it comes to pricing out a website. Here are some reasons why it’s difficult to say exactly how much it costs to build a website and what you can do about it. Read On

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How to Sell Products on Google

25 Nov 2013 | written by Ashley R. Cummings for the Google News, Small Business Tips section(s)

SellProductsOnGoogle

It’s pretty amazing how every time you search for a product on Google, Google will not only return a series of relevant organic listings and paid ads, but they will also present you with a list of vendors that offer the exact product you need. For example, I am doing my Christmas shopping early (go me!) and just searched for “BYU hats” for my husband (I hope he doesn’t read this post so as to not spoil the surprise). As soon as I clicked on “search,” I was able to choose from 8 different vendors to buy the perfect hat. If you are a vendor looking to sell your products on Google, all you have to do is follow these easy steps, and you are well on your way to making more money online. Read On

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6 Tips to Start a Business

22 Nov 2013 | written by Ashley R. Cummings for the Small Business Tips section(s)

6TipsToStartBiz[1]

Ever had a billion-dollar idea and done nothing about it only to wake up one day to find out your killer idea has been realized by some new billionaire? I know that happened to me when I invented the iPod in my head. Never again. Here are a few tips to help you get your business idea off the ground, and ensure you aren’t kicking yourself in the future for not starting. Read On

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4 Ways to Accept Online Payments

20 Nov 2013 | written by Ashley R. Cummings for the Small Business Tips section(s)

Online Payment Methods

Starting a business online is a great way to earn money. In fact, according to a recent infographic by orangecollarmedia.com, 74% of the population uses the Internet, 66% of those Internet users have purchased a product online, and in 2010 Americans alone spent $186 billion online. These data show that e-commerce is an ever increasing industry and a great way to do business. If you’re looking to start your online business, you’re also going to need a way to accept payment. Consider any of the following options, as all are great ways to take online payments. Read On

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Where Should I Advertise My Business?

11 Nov 2013 | written by Ashley R. Cummings for the Advertising, Small Business Tips section(s)

WhereShouldIAdvertise

With all of the different advertising options out there, it can be a bit confusing deciding how to wisely spend your advertising budget. Should you invest in banners, pop-ups, and/or search engine marketing? While each business is different, and each advertising option provides slightly different advantages, there are a few ways to advertise your business that everyone should consider. Check it out. Read On

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