I’ve heard it said that marketing is simple; tell people what you do, and tell them over and over again. For the average small business, I think that marketing should be that simple. Small-business professionals wear multiple hats and their demands require simple and effective execution.
However, marketing is only this simple with one key piece in play: you have to know what you really do and why a prospective customer should come to you. Knowing what you REALLY do can lead to simple and easy marketing messages and will help dictate what types of marketing you do. Here are a couple of questions to ask. Read On