Category Archives: Small Business Tips

Why Your Business Should Consider Using YouTube

YouTube

What do Red Bull, PlayStation, and Apple have in common?

The answer may surprise you: they are in the top five most popular consumer brands on YouTube as of October 2013. You may think of YouTube as just some website your kids use to show you funny videos, or if you’re like me, you use it to watch endless clips of Sophia Grace and Rosie from Ellen, but this social media site is proving to be very important for brands trying to establish a reputation.

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Google Takes Action on Guest Blogging Communities

20 Mar 2014 | written by Charlie Gray for the internet marketing, local internet marketing, Local Maps, online marketing, OrangeSoda News, PPC, SEO, Small Business Tips section(s)

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Yesterday, Google announced that they took action on a guest blogging community. This strategy has been viewed as a white-hat tactic for years and is now being deemed as spammy by Google’s Webspam team. OrangeSoda has not leveraged this network. While we have leveraged guest blog posting strategies, we have stayed within Google Guidelines. As always, we adjust all of our marketing strategies to enhance performance and limit risk.

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SEO Strategy 101

17 Mar 2014 | written by Ashley R. Cummings for the internet marketing, online marketing, SEO, Small Business Tips section(s)

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If you have a business that exists in any capacity online, the bottom line is you need to make sure that website is optimized properly for search engines. Otherwise, the only people who will know about your website, and consequently, what products you sell, will be you and your mom. While SEO (search engine optimization) is a must, you may be wondering what SEO entails. Here is a quick breakdown of the basics of SEO.

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The Three Keys You Need to Mobilize Innovation in the Workplace

14 Mar 2014 | written by Todd Leeloy for the internet marketing, OrangeSoda News, Small Business Tips section(s)

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As the manager of a company in an industry in constant flux, it is important that I keep my employees consistent in one area: innovation. And I guess I’m not alone; 61% of CEOs say innovation is a primary focus of their business.

The Harvard Business Review published a feature in January based on work by Luma Institute that identified 36 methods for innovation. The methods fall under 3 overarching principles:

  • 1. Looking
  • 2. Understanding
  • 3. Making

While innovation is often spontaneous, chaotic, and unexpected, you can create an environment to cultivate ideas, and you need to have a process to implement them, which is what we’ve tried to create at OrangeSoda.

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Changing Business Locations?

11 Mar 2014 | written by Ashley R. Cummings for the Local Maps, Small Business Tips section(s)

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Maybe one of your goals for 2014 was to upgrade your office space and move to a bigger location. First of all, congrats on the new move! It’s always nice to get a fresh start and make yourself at home in a bright, new location. During the moving process, you’ll definitely want to pack up all of your physical items, but that’s not all. Make sure that you don’t forget to move your online presence as well. In order to make sure customers can still find you online, and still get proper directions to your office, you’ll want to update your information online. After all, you don’t want people showing up to your old address expecting your services only to find an abandoned building. Here is what you will want to update as you prepare to make the big move.

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The ROI of Marketing

ROIofMarketing

Investing in online marketing is a big deal for any small business. After all, marketing can be expensive. But it’s also the best way to get people to find out about your products and services. Here are just a few ways to get your ROI with online marketing. Read On

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How to Use Word-of-Mouth Marketing to Promote Your Business

10 Feb 2014 | written by Megan Palmer for the Advertising, internet marketing, Mobile Web, online marketing, PPC, SEO, Small Business Tips, Social Networking, Uncategorized section(s)

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Keeping up with all of the current trends in online marketing can be tricky. Internet marketing is always changing, and people are often coming up with new strategies and tactics to get noticed. If want to make sure you’re covering all your marketing bases, consider asking yourself these 5 important questions.

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Go Mobile in 2014

6 Feb 2014 | written by Ashley R. Cummings for the Mobile Web, Small Business Tips, Uncategorized section(s)

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Did you know there are now more mobile devices in the world than people? Isn’t that wild? While it’s definitely a crazy statistic, it’s also a huge indicator that consumers are big into tablets, smartphones, and other mobile devices. This is great news for you as a business owner, because it gives you more opportunities to market to your consumers. Here are a couple pointers to make your business mobile-friendly in 2014.

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Social Media Trends for 2014

SocialMediaTrends

The world of social media marketing is growing rapidly each year. Every social media platform is consistently bringing their A-game to provide both individuals and businesses with creative ways to stay connected with. In order to keep up with social media and make sure you’re really getting the most out of it, it’s important to educate yourself on where you need to be in 2014. Here are some ways you can ramp up your social media strategy in 2014 in order to get the most social media exposure. Read On

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OrangeSoda in the News: Talking about Mobile-Optimized Websites

13 Jan 2014 | written by Kyler Dalton for the Mobile Web, online marketing, OrangeSoda News, Small Business Tips section(s)

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Have you heard? We’re famous! Just kidding. (Sort of.) OrangeSoda was in the news.

A New York Times journalist recently sat down with OrangeSoda’s general manager, Todd Leeloy, to talk about the importance of having a mobile-optimized website, which is an essential component of every online marketing strategy. It’s a great read, even if you’re already up to speed in the industry.

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