Posts Categorized: Reputation Management

Why Brian Williams Needs Reputation Management

Why Brian Williams Needs Reputation Management Brian Williams—the suave face of NBC Nightly News and one of the nation’s favorite reporters (until now) was recently suspended from NBC for 6 months without pay. This occurred after he falsely reported coming under fire in a US military helicopter during the invasion of Iraq in 2003. Williams…

Are Your PPC Ads Sending the Right Message? Here Are 7 Tips.

The Internet delivers information within seconds (or should we say milliseconds) when you type in a query. If I had to guess, this has made a profound impact on the way you search; the amount of time you are willing to invest in searching for something has dramatically decreased over the years. And if this…

9 Collaborative Business Tools that Will Increase Productivity

You should be no stranger to collaborative work by now. Better decision making, higher customer retention, improved revenues, and increased innovation are just some of the benefits of working as a team. This is great as a statement, but productive collaboration is not an easy beast to tackle. When you work in teams and collaborate with…

6 Ways to Create Effective Coupons to Increase Sales

Wondering why so many customers fail to follow through with a purchase? In a study by PayPal and comScore, they identified the following reasons for online shoppers abandoning their carts: Consumers could give you a variety of other reasons for abandoning their shopping carts, but there is one way to address all of those reasons:…

How to Acquire and Keep New Clients

It doesn’t matter what size your business is, every corporation depends on revenue from a consistent stream of new clients. Once you acquire these clients, you need to find ways to keep these clients for as long as possible. Acquiring new clients is distinctively important if your business is more of a once-in-a-while service industry,…

How to Use Word-of-Mouth Marketing to Promote Your Business

Word of mouth marketing is one of the most powerful sources of marketing out there. This is because we generally trust the word of our family, friends, colleges, and even random voices on the Internet over a paid advertisement. While it may be difficult, as an advertiser, to get people to tell there friends and…

Should You Invest in New Technology for Your Business?

No, we’re not talking about investing in the stock market. We’re talking about new marketing technology that can help your business bring in more customers and ultimately increase your bottom line. Sound like the answer is an obvious “Yes!”? Before you jump on the wagon of the latest and trendiest technology, make sure it’s the…

Why Your Business Should Consider Using YouTube

What do Red Bull, PlayStation, and Apple have in common? The answer may surprise you: they are in the top five most popular consumer brands on YouTube as of October 2013. You may think of YouTube as just some website your kids use to show you funny videos, or if you’re like me, you use…

Google Takes Action on Guest Blogging Communities

Yesterday, Google announced that they took action on a guest blogging community. This strategy has been viewed as a white-hat tactic for years and is now being deemed as spammy by Google’s Webspam team. OrangeSoda has not leveraged this network. While we have leveraged guest blog posting strategies, we have stayed within Google Guidelines. As…