Category Archives: SEO

Five Tips to Whip Your Blog into SEO Shape

9 Nov 2010 | written by Samantha McCormick for the SEO, Small Business Tips section(s)

Five Tips to Whip Your Blog into SEO Shape

Chirp chirp. Chirp chirp.

Sometimes I hear the sound of crickets when I stumble across certain blogs written by small business owners. At first glance, the content is good, thorough, and up-to-date, but the page rank is 0 and there are a dozen signs leading me to believe that no one reads this blog. What is a blogger to do? Simple! Adopt a simple, 5-minute SEO routine that will gradually turn into a habit over time. Following an SEO routine will increase the chances of your blog finding luck in search engine results, and in turn increase traffic to your site. Read On

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Why Google’s New Keyword Tool Sucks for Local

25 Oct 2010 | written by AJ Wilcox for the Reviews, SEO section(s)

Why Google's New Keyword Tool Sucks for Local
balleseattle.com

When Google released their new keyword tool, I was optimistic. Google tools are always awesome, right? Sadly, the latest tool release, the Google keyword tool, leaves one of the most important markets out in the cold: local search.

Google is Huge on Local

Geo targeting in AdWords and local maps listings for businesses are just a couple of the examples of products that Google has created entirely for the local market. Google loves local!

So imagine my surprise when I open up Google’s new keyword tool to run some local keywords and see that the new tool has flipped the opposite way – not only does it favor national keyterms, but it eschews geo qualifiers.

Read On

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What is a Nofollow?

15 Oct 2010 | written by AJ Wilcox for the SEO, web site marketing strategies section(s)

What is a Nofollow?
ThoughtMechanics.com

This is a question I get all the time. In short, the nofollow attribute in HTML is a way for you to tag a link to suggest to the search engines that they ignore this link’s existence. When I say ‘ignore the link’, I mean that Google won’t use the link for any of the 3 ways that Google uses links. That means they won’t visit the link to find new content, they won’t give link popularity through it, and they won’t take the anchor text as a clue for what keyword the content should rank for.

Read On

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All Your Links are Belong to Us: How Google Uses Links

8 Oct 2010 | written by AJ Wilcox for the SEO, web site marketing strategies section(s)

All Your Links are Belong to Us: How Google Uses Links
Image from ugent.be - vaguely resembling links

We know how humans use links – simply to redirect visitors to different resources. BORING! When Google came onto the scene, they innovated by introducing popularity into the search algorithm. The key to this popularity is linking. There are three ways that search engines use links to accomplish their purposes. These are:

1. Find new content to add to the index

2. To attribute popularity to the page being linked to

3. Anchor text as a clue to which keywords the content might be relevant for

Considering all the uses that search engines have for our links, it’s probably pretty important to make sure your linking strategy is sound.

Read On

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Creating Scalable Linkbuilding Processes

4 Oct 2010 | written by AJ Wilcox for the SEO, web site marketing strategies section(s)

Creating Scalable Linkbuilding Processes
foothillsdisposal.com

Anyone who’s ever read anything about SEO knows that building links is important, but what does it mean? There are potentially millions of reasons for one site to link to another

Everyone is looking for the silver bullet with linkbuilding – how to create a process where you can easily, quickly, cheaply, and reliably create links that count and make a difference in your rankings? I’ll tell you that there is no golden gun (James Bond reference, anyone?) for getting awesome links.

Scalable vs. Effective

In linkbuilding, scalability and effectiveness share an inverse relationship:

quality vs scalability tradeoff

Read On

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How You Can Find Your Website’s Backlinks

27 Sep 2010 | written by Luis Bonilla for the SEO section(s)

How You Can Find Your Website's Backlinks

Many people are curious as to how they can find their website’s backlinks, especially if they are currently executing an SEO campaign. Now, there are a lot of tools out there that can give you a list of your website’s backlinks, but I’m just going to mention a few tools Read On

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Title Tags vs. H1 Headers. What’s the Diff?

23 Sep 2010 | written by AJ Wilcox for the SEO section(s)

Title Tags vs. H1 Headers. What's the Diff?

In SEO, we often talk about title tags. I’d like to propose that title tags and headers serve exactly the same purpose. Before getting all up in arms, here’s my reasoning.

What does a page’s title tag do? What’s its purpose? It describes the page. What about the H1? What it its purpose? To describe the page…  Since they serve the same purpose, why are they so unevenly weighted in SEO? Let’s explore it.

Read On

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What is PageRank Still Being Used For?

15 Sep 2010 | written by AJ Wilcox for the SEO, web site marketing strategies section(s)

What is PageRank Still Being Used For?
obscure.org

So, PageRank is dead, right? Oh no, it’s definitely alive and well. It’s not being used as a factor to determine a page’s ranking anymore, but it’s certainly not ignored. Let me explain.

Google would never trash PageRank – it’s what made Google great! Before Google, the other search engines simply relied on what you say about yourself to rank you, usually in the form of how many times a given keyword is repeated on a page. Google innovated and started basing rankings not only on what sites said about themselves, but also what others said about the site – or its popularity. This popularity came in the form of links. Read On

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In Choosing an SEO Company, You Are the Boss!

13 Sep 2010 | written by Tam Palis for the SEO, web site marketing strategies section(s)

In Choosing an SEO Company, You Are the Boss!

In achieving success in the world of online business, SEO plays a very important role. SEO makes it possible for a website to rank on the top list in the search engine results page. A website at the top of the list will, of course, be visited by more people who are looking for the related information or products. It also works hand in hand in the online reputation management realm for a company or individual. Significant amounts of money are lost everyday because of misleading and erroneous information in search engine results. Read On

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Beware of SEO Certifications and SEO Certified Consultants

8 Sep 2010 | written by Luis Bonilla for the SEO section(s)

Beware of SEO Certifications and SEO Certified Consultants

As SEO continues to grow as a viable and affordable marketing method for many small- and medium-sized businesses, there have been numerous SEO companies and individuals that have started to trot out SEO certifications to enhance the “validity” of their online authenticity and work. Now, this isn’t necessarily a negative practice or a scam, but Read On

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