Category Archives: SEO

On occasion, I have been asked about the difference between keywords that are singular and keywords that are plural. Does it matter which one you target? Do they rank differently on search engines? Combining my experiences with keyword research with a quick experiment, I wanted to share what I have concluded.

Let’s say we’re deciding between the keywords “Provo car dealership” and “Provo car dealerships.” We can use a couple of free keyword tools provided by Google to help determine which one would be the best to target while simultaneously discovering the difference of singular and plural versions.

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We always love to get feedback from our readers. Here is a thoughtful response to “Traditional Marketing: An Investment or a Waste?” By James Hurst, a guest blogger.

While I do agree with much of what AJ wrote, allow me to expand upon his original post with some alternate viewpoints. Read On

I recently worked on an astonishing client account. For a highly-searched, national keyword, they had the 1^st position on every search engine (Awesome problem to have as an SEO, eh?). This was the most relevant keyword to their business, so I started looking for associated keywords – again, first position for every word. I started checking secondary keywords – again, first position.

At this point, what is an SEO company to do? All the low-hanging fruit is picked, and they are doing great for traffic. Where should we start allocating budget?

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Often times I come across client sites that are really messy in their code. Code can be outdated, antiquated, deprecated, or just wrong. No matter what is wrong with your coding, it causes issues that can inhibit your client visibility along with your search engine visibility. I’d like to address code validation and the importance of clean HTML code in today’s post.

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Unfortunately, the <embed> tag found in every youtube video and many others was developed by Netscape and is not xhtml compliant.

I recently ran into this issue with embedding youtube videos on my site that sells HTC skins, and the code would not validate… so here is what I did to fix it.

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You may have heard of the term “SEO-friendly” describing site architecture. You may have said to yourself, “What does ‘SEO friendly’ mean? I thought SEO was all about keywords!” You are correct; however, there is an exception.

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The majority of SEOs out there know that you should avoid duplicate content – avoid copying content from other domains, as well as your own. But what happens if you are forced to use duplicate content from your own domain? There is a tag that will solve all of your problems:

<link rel=”canonical” href=”http://www.site.com/original-page/” />

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For those like me who were unaware of Google’s QDF algorithm, here’s the gist: Google ranks history and trust very well in its normal search. The problem is that with breaking news (or situations that change every few seconds), they have to employ an algorithm that weighs freshness instead of history.  This bodes well for the searcher because when she sees that Google’s results are so up-to-date, it must be the best search engine for her purposes. Yahoo and Bing both employ similar algorithms for freshness. Hence, QDF – the algorithm that kicks in when crazy amounts of searches start to come in, and information starts changing rapidly.

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