On occasion, I have been asked about the difference between keywords that are singular and keywords that are plural. Does it matter which one you target? Do they rank differently on search engines? Combining my experiences with keyword research with a quick experiment, I wanted to share what I have concluded.
Let’s say we’re deciding between the keywords “Provo car dealership” and “Provo car dealerships.” We can use a couple of free keyword tools provided by Google to help determine which one would be the best to target while simultaneously discovering the difference of singular and plural versions.