Category Archives: SEO

Have you ever gotten a new customer via a referral? It can feel delightfully effortless to have your best customers essentially do your marketing for you by recommending your business to friends and colleagues.

These personal and professional networks are increasingly moving online. Instead of picking up a phone and calling a dozen people to ask for a recommendation for a hair stylist or a business card printing company, people are surveying their Twitter followers, monitoring which brands their friends “like” on Facebook, and looking for reviews by trusted peers.

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Over the last few years as an SEO guy, I have often performed on-the-spot analyses of a lot of sites. Let’s face it, sometimes it pays to be choosy about what kinds of accounts you take on. (For instance, if someone wanted to take on the keyword ‘buy movie tickets online,’ I would not want to compete with Fandango no matter how long-tailed it seems.)

I have become quite good at quickly evaluating sites, and would like to share my process:

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Ok, the secret’s about to be let loose. Pssst! SEO for cosmetic surgeons must be handled differently from SEO methods applied to other businesses. Why is it different, you ask? Read on, my friend. Read on. We will “spill the beans” and lay it out in simple, easy-to-understand, and straightforward terms. Here are three things you never knew about SEO for cosmetic surgeons.

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When people ask me conceptually about the effect of certain elements on search engines, I often respond, “If you were a search engine, what would you think of it?” It’s a hard question to answer if you don’t know what they are looking for. Here’s the low-down on search engines from the eyes of Google. . Read On

Local newspapers are now partnering with companies like OrangeSoda to sell SEO services to their advertisers. This was just covered in Search Engine Land by Small Business Marketing Blog author Matt McGee. The word is out – OrangeSoda is partnering with GannettLocal a division of the largest US newspaper publisher Gannett Co. They are serving the Phoenix, Arizona market to offer their clients online marketing services. Read On

I get asked by junior SEO folk all the time, “I want to keep up on SEO and learn more, but where do I look?” No fear – AJ is here!

I once wondered the same thing. I had such a hard time finding reliable SEO information (the kind for which I wouldn’t be ridiculed when citing in forums), that I became complacent and gave up on learning anything other than what I was trained on at work. Finally a colleague of mine started sharing stuff that blew my mind and got me excited about SEO again. I began following up on his sources and saw patterns in different informational resources. I also learned how best to learn SEO. These are my resources. Read On

Every new SEO’s first question is, “So, what goes into Google rankings?” I am going to attempt to answer that today. There are over 200 factors that get taken into account by Google in deciding how your pages rank against your competitor’s. Any SEO you talk to will have suggestions about how to improve your rankings. We often hear advice like

• Put keywords in your title tags;
• Use image alt tags;
• Get quality backlinks;
• Etc…

These are good suggestions, but it is also great to know how much these individual elements matter in the grand Google scheme. Read On

The sad truth is that so many people these days have a website, yet have no clue about impacting their rankings through SEO. I myself have consulted many people who don’t know where to begin, making their success as an online business almost an impossibility.

To get yourself started on the right track as an online business, here are the top 5 SEO don’ts to avoid! Read On