One of the most effective tools for increasing the effectiveness of an online marketing campaign is already in the toolbox of just about every SEO manager: Pay Per Click advertising. Here are six ways you can use AdWords and SEO to improve your company’s results.
Category Archives: SEO
Link building is a hot topic in the SEO world. While there are thousands of factors that go into the ranking equation for each site, having high-quality links to your site is always a benefit. Not only do high-quality links help in the ranking equation, but they are also beneficial in drawing visitors to your site outside of search engine results pages. If you have the time and want to put forth the effort to do some link building for your site, guest posting on various blogs can be a great way to build quality links. SEOMoz posted some great tips for blogger outreach a while ago. However, in order to get those quality links, you need to have quality content, too. Here are a few tips to make sure you’re creating quality content for your link building strategy: Read On
To keep up with marketing in today’s society, it’s hard to ignore the fact that social media matters. While we all may value it differently and use it for different reasons, social media marketing is almost everywhere you look—even on potato chip bags. As I looked at the back of my chip bag today with the intention of finding out exactly how many calories I shouldn’t be consuming, I instead noticed a little blue logo with “Like us on Facebook” next to it. I’ll admit that I laughed out loud, wondering why I would ever want to admit my guilty snack pleasure to my entire social circle. However, that little experience reminded me of something I had read earlier that day that made me rethink if I should be laughing at my potato chip bag Facebook logo.
Tracking PPC data has been on my mind so much lately that I can hardly think about anything else. I know you have likely read many blog posts about tracking data and how important it is. The reason there are so many people writing about it is because companies aren’t doing it! Not tracking your data is like not balancing your checkbook… errr, wait, you probably don’t do that either, do you? Be honest. Maybe we should move on. Read On
Recently I have again noticed the “related searches” when I have Googled terms such as “running shoe” or “road bike” (getting ready for triathlon season again!). I noticed that Google is suggesting certain “brands”, “stores”, or “types” of the phrase I am searching. There is not much information about this I can find on the web, so I would like to offer my input as to what is going on here and how to show up in these “related searches” –please chime in if anyone has more input.
Load times are important, not only for SEO but for the user experience as well. Here is a tip I have used to improve load times on my sites, especially those with a lot of images. Before we begin, however, I must make a disclaimer. First, this will only be one tip to improve; there are many things you can do on your site that will improve load times. Adjusting your .htaccess file incorrectly can blow up a site, so do a site backup first (I always do this when altering anything) and if you are novice, you may want someone with experience to help you out.
I recently flew to Seattle and was observing something peculiar in the baggage claim area. In an area next to the baggage claim, there were what appeared to be information booths. I saw many people talking to the few gentlemen that occupied these booths and as I watched a little longer, people were walking away a bit annoyed. I observed the gentlemen call to another person walking by asking them, “Hello, do you need some help?” The person would stop and ask a question, and then the men would start into a pitch trying to sell them time-shares and other things. How annoying! By now you’re hopefully thinking…okay, what does this have to do with SEO??
There has already been a lot of conversation in the SEO industry about how various keyword rankings have increased or lowered on Google for local results, so I won’t rehash that too much here.
However, I did want to share my experience with one of my locally based business websites and one of my “national” business website and their respective rankings for local keywords. Read On
Chirp chirp. Chirp chirp.
Sometimes I hear the sound of crickets when I stumble across certain blogs written by small business owners. At first glance, the content is good, thorough, and up-to-date, but the page rank is 0 and there are a dozen signs leading me to believe that no one reads this blog. What is a blogger to do? Simple! Adopt a simple, 5-minute SEO routine that will gradually turn into a habit over time. Following an SEO routine will increase the chances of your blog finding luck in search engine results, and in turn increase traffic to your site. Read On
When Google released their new keyword tool, I was optimistic. Google tools are always awesome, right? Sadly, the latest tool release, the Google keyword tool, leaves one of the most important markets out in the cold: local search.
Google is Huge on Local
Geo targeting in AdWords and local maps listings for businesses are just a couple of the examples of products that Google has created entirely for the local market. Google loves local!
So imagine my surprise when I open up Google’s new keyword tool to run some local keywords and see that the new tool has flipped the opposite way – not only does it favor national keyterms, but it eschews geo qualifiers.