If most of your customers are located near your brick-and-mortar business, then you have probably considered conducting local SEO campaigns. When you have a local business, local SEO is the best way to utilize your internet advertising budget. Whether you run your campaign through an online advertising agency like OrangeSoda or you do your own SEO, there are a few things you must do in order to make the most of your advertising budget. Read On
Category Archives: SEO
What is Penguin?
Penguin 1.0 was launched in early 2012 as part of Google’s efforts to eliminate ranking sites that use methods of web spam and over-optimization. It also aimed to penalize sites with poor user experiences.
Essentially, Penguin’s purpose is to clean up the Internet, which is great for us and our clients as it eliminates the need to compete with black-hat sites for rankings.
No one likes a failing grade, but failing at SEO can be super easy. With all of the changes top search engines make to their algorithms, staying at the top of the SEO class requires a lot of attention to detail and a lot of homework. If you are planning on engaging in a stellar SEO campaign, make sure you study up, and avoid these common SEO pitfalls. Read On
As a website owner, you probably dream of making your landing page the online equivalent of a luxury lounge. In other words, your goal is for visitors to relax and peruse your website for as long as possible, instead of bouncing out the second they land on the page. Thankfully, Google Analytics provides some tools to help you better analyze your online marketing strategies, and help you fix factors that are driving visitors away. Read On
Have you been salivating over the top spots of the organic results section of search engines like Google? If you’re feeling the urge to boost your online advertising efforts, now is a great time. The good news is with a small investment, it’s possible for your company to share the spotlight and rank high for your desired keywords. All you need is a little bit of guidance from a professional search engine optimization (SEO) expert and a small understanding of SEO best practices. Read On
Search Engine Optimization at its core is data optimization. Our task is to optimize content on the Internet so search engines can easily correlate meaning. When the search engines can display more of your accurate business information, you get more customers! Google has long been in the market of showing the best results based upon the data it collects. In the beginnings, the search engines struggled to associate meaning and value behind the content they found. With user input databases like freebase.com, Google has become better at correlating their data with real-world meaning. Google branded the result of this enhanced development as the Knowledge Graph.
This is written as an opinion counter-point to Paul Boag’s “The Inconvenient Truth About SEO,” an op-ed piece over at Smashing Magazine.
Google has long told business owners to always “do what’s best for the user” and that Google will catch up. Paul Boag echoed this benevolent sentiment recently when he wrote “We should be optimizing for people. After all, that is what Google is trying to do.” Boag goes on to speak of the evils of SEO and how these wicked companies are all just out to trick Google. If only these companies didn’t exist, perhaps we could finally reach the blissful Goo-topia for which we all yearn. Read On
Anyone who follows the SEO world knows that Google makes changes to their search algorithm quite often. Google posted a video about search algorithm improvements that stated that Google implements over 500 improvements to its algorithm each year. That’s more than one improvement per day. Many of these changes happen without the general public knowing and without a significant effect on the online marketing world. These changes are the reason why we see differences in what shows up on the search engine results page from day-to-day.
Recently, Google has publicly announced two very large algorithm changes. These changes, known as Panda and Penguin, caused quite a bit of buzz in the online marketing world. Read On
Link building is a hot topic in the SEO world. While there are thousands of factors that go into the ranking equation for each site, having high-quality links to your site is always a benefit. Not only do high-quality links help in the ranking equation, but they are also beneficial in drawing visitors to your site outside of search engine results pages. If you have the time and want to put forth the effort to do some link building for your site, guest posting on various blogs can be a great way to build quality links. SEOMoz posted some great tips for blogger outreach a while ago. However, in order to get those quality links, you need to have quality content, too. Here are a few tips to make sure you’re creating quality content for your link building strategy: Read On