In SEO, we often talk about title tags. I’d like to propose that title tags and headers serve exactly the same purpose. Before getting all up in arms, here’s my reasoning.
What does a page’s title tag do? What’s its purpose? It describes the page. What about the H1? What it its purpose? To describe the page… Since they serve the same purpose, why are they so unevenly weighted in SEO? Let’s explore it.