When web developers delete a linked page, place an incorrect URL in a text link, or change a URL address without correctly updating the URL, a broken link is created. In other words, when searchers (and/or web crawlers) browse through your site and click on the link, they may be directed to a page with a 404 error. Every website experiences a few broken links now and then, and a few may not destroy your website’s life, but there are a lot of reasons to beware of excess 404 errors on your website. Here are a few reasons why broken links are no bueno. Read On
Category Archives: SEO
Building a cool website for your company is often the easy part of online marketing. The more difficult task is finding ways to drive traffic to your website. You may have the best website in the whole world and even the coolest product ever, but if you can’t get Internet searchers to easily find your site, then, unfortunately, your sales are bound to suffer. Before you even build a website, it’s vital to understand how to get people to learn about your site and, ultimately, how to encourage them to buy your product. Here are 3 surefire ways to drive traffic to your website. Read On
When it comes to search engine optimization (SEO), there are all sorts of different tactics and strategies. Some of these tactics are straight up bad news that will get your website banned from Google, and you should run far from them. Other tactics are good, but may not be worth the time and energy. With all of the different strategies out there, it’s often difficult for people to discern where to spend their precious time. In order to help you out, here are 3 of the best SEO strategies that will help you get more recognition from top search engines. Read On
Do you ever wonder how online marketing professionals keep up with all the changes in the online world? After all, they are managing multiple accounts, analyzing various keywords, keeping up with Google updates, and figuring out how to keep each customer’s website at the top of relevant search results. Sounds like a lot, right? The truth is it is hard work, but there are a wide range of great tools that make online marketing easier. Here are a few of the best online marketing tools with tips on how they can keep you at the top of your game. Read On
If most of your customers are located near your brick-and-mortar business, then you have probably considered conducting local SEO campaigns. When you have a local business, local SEO is the best way to utilize your internet advertising budget. Whether you run your campaign through an online advertising agency like OrangeSoda or you do your own SEO, there are a few things you must do in order to make the most of your advertising budget. Read On
What is Penguin?
Penguin 1.0 was launched in early 2012 as part of Google’s efforts to eliminate ranking sites that use methods of web spam and over-optimization. It also aimed to penalize sites with poor user experiences.
Essentially, Penguin’s purpose is to clean up the Internet, which is great for us and our clients as it eliminates the need to compete with black-hat sites for rankings.
No one likes a failing grade, but failing at SEO can be super easy. With all of the changes top search engines make to their algorithms, staying at the top of the SEO class requires a lot of attention to detail and a lot of homework. If you are planning on engaging in a stellar SEO campaign, make sure you study up, and avoid these common SEO pitfalls. Read On
As a website owner, you probably dream of making your landing page the online equivalent of a luxury lounge. In other words, your goal is for visitors to relax and peruse your website for as long as possible, instead of bouncing out the second they land on the page. Thankfully, Google Analytics provides some tools to help you better analyze your online marketing strategies, and help you fix factors that are driving visitors away. Read On
Have you been salivating over the top spots of the organic results section of search engines like Google? If you’re feeling the urge to boost your online advertising efforts, now is a great time. The good news is with a small investment, it’s possible for your company to share the spotlight and rank high for your desired keywords. All you need is a little bit of guidance from a professional search engine optimization (SEO) expert and a small understanding of SEO best practices. Read On
Search Engine Optimization at its core is data optimization. Our task is to optimize content on the Internet so search engines can easily correlate meaning. When the search engines can display more of your accurate business information, you get more customers! Google has long been in the market of showing the best results based upon the data it collects. In the beginnings, the search engines struggled to associate meaning and value behind the content they found. With user input databases like freebase.com, Google has become better at correlating their data with real-world meaning. Google branded the result of this enhanced development as the Knowledge Graph.