Have you been salivating over the top spots of the organic results section of search engines like Google? If you’re feeling the urge to boost your online advertising efforts, now is a great time. The good news is with a small investment, it’s possible for your company to share the spotlight and rank high for your desired keywords. All you need is a little bit of guidance from a professional search engine optimization (SEO) expert and a small understanding of SEO best practices. Read On
Category Archives: SEO
Search Engine Optimization at its core is data optimization. Our task is to optimize content on the Internet so search engines can easily correlate meaning. When the search engines can display more of your accurate business information, you get more customers! Google has long been in the market of showing the best results based upon the data it collects. In the beginnings, the search engines struggled to associate meaning and value behind the content they found. With user input databases like freebase.com, Google has become better at correlating their data with real-world meaning. Google branded the result of this enhanced development as the Knowledge Graph.
This is written as an opinion counter-point to Paul Boag’s “The Inconvenient Truth About SEO,” an op-ed piece over at Smashing Magazine.
Google has long told business owners to always “do what’s best for the user” and that Google will catch up. Paul Boag echoed this benevolent sentiment recently when he wrote “We should be optimizing for people. After all, that is what Google is trying to do.” Boag goes on to speak of the evils of SEO and how these wicked companies are all just out to trick Google. If only these companies didn’t exist, perhaps we could finally reach the blissful Goo-topia for which we all yearn. Read On
Anyone who follows the SEO world knows that Google makes changes to their search algorithm quite often. Google posted a video about search algorithm improvements that stated that Google implements over 500 improvements to its algorithm each year. That’s more than one improvement per day. Many of these changes happen without the general public knowing and without a significant effect on the online marketing world. These changes are the reason why we see differences in what shows up on the search engine results page from day-to-day.
Recently, Google has publicly announced two very large algorithm changes. These changes, known as Panda and Penguin, caused quite a bit of buzz in the online marketing world. Read On
Link building is a hot topic in the SEO world. While there are thousands of factors that go into the ranking equation for each site, having high-quality links to your site is always a benefit. Not only do high-quality links help in the ranking equation, but they are also beneficial in drawing visitors to your site outside of search engine results pages. If you have the time and want to put forth the effort to do some link building for your site, guest posting on various blogs can be a great way to build quality links. SEOMoz posted some great tips for blogger outreach a while ago. However, in order to get those quality links, you need to have quality content, too. Here are a few tips to make sure you’re creating quality content for your link building strategy: Read On
To keep up with marketing in today’s society, it’s hard to ignore the fact that social media matters. While we all may value it differently and use it for different reasons, social media marketing is almost everywhere you look—even on potato chip bags. As I looked at the back of my chip bag today with the intention of finding out exactly how many calories I shouldn’t be consuming, I instead noticed a little blue logo with “Like us on Facebook” next to it. I’ll admit that I laughed out loud, wondering why I would ever want to admit my guilty snack pleasure to my entire social circle. However, that little experience reminded me of something I had read earlier that day that made me rethink if I should be laughing at my potato chip bag Facebook logo.
Tracking PPC data has been on my mind so much lately that I can hardly think about anything else. I know you have likely read many blog posts about tracking data and how important it is. The reason there are so many people writing about it is because companies aren’t doing it! Not tracking your data is like not balancing your checkbook… errr, wait, you probably don’t do that either, do you? Be honest. Maybe we should move on. Read On
Recently I have again noticed the “related searches” when I have Googled terms such as “running shoe” or “road bike” (getting ready for triathlon season again!). I noticed that Google is suggesting certain “brands”, “stores”, or “types” of the phrase I am searching. There is not much information about this I can find on the web, so I would like to offer my input as to what is going on here and how to show up in these “related searches” –please chime in if anyone has more input.
Load times are important, not only for SEO but for the user experience as well. Here is a tip I have used to improve load times on my sites, especially those with a lot of images. Before we begin, however, I must make a disclaimer. First, this will only be one tip to improve; there are many things you can do on your site that will improve load times. Adjusting your .htaccess file incorrectly can blow up a site, so do a site backup first (I always do this when altering anything) and if you are novice, you may want someone with experience to help you out.