Category Archives: SEO

What’s the Difference Between SEM and SEO?

12 Feb 2014 | written by Ashley R. Cummings for the SEO section(s)

DifferenceSEOandSEM

Online marketing may be one of the best ways to reach your target market, but it can also be a bit confusing. After all, the industry is full of crazy acronyms that can make anyone’s head spin. If you’ve engaged in a conversation recently about SEO, SEM, PPC, CPC, PR, RI, RSS, SERP, arch, and XML, you may be talking (or trying to talk about) online marketing. While some of these acronyms might sound a bit obscure, almost everyone has heard of SEM and SEO. What exactly do SEM and SEO stand for and how are they different? Here’s a quick breakdown! Read On

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How to Use Word-of-Mouth Marketing to Promote Your Business

10 Feb 2014 | written by Megan Palmer for the Advertising, internet marketing, Mobile Web, online marketing, PPC, SEO, Small Business Tips, Social Networking, Uncategorized section(s)

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Keeping up with all of the current trends in online marketing can be tricky. Internet marketing is always changing, and people are often coming up with new strategies and tactics to get noticed. If want to make sure you’re covering all your marketing bases, consider asking yourself these 5 important questions.

Read On

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Should I Focus More on PPC or SEO?

18 Dec 2013 | written by Ashley R. Cummings for the PPC, SEO section(s)

PPCorSEOFocus

When it comes to online marketing, there are just so many different ways to go. You can invest in social media marketing, content marketing, email marketing, mobile marketing, search engine optimization, paid search, and more. If you have the budget to pursue of these strategies, go for it! After all, each of these options will put you in touch with people who are interested in what you have to offer.  Read On

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Google’s New Keyword Planner

KeywordPlanner

If you’ve used Google to do keyword research in the past few months, you may have noticed a few changes. In an effort to increase search engine relevancy, Google has eliminated their Keyword Tool and replaced it with the Keyword Planner. Change, at first, can be difficult, but the Keyword Planner can help you both select excellent keywords for ads and build effective ad content—both of which will help your online marketing. Here is what the new Keyword Planner does and how it works. Read On

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Best Firefox Plugin for SEO

1 Nov 2013 | written by Ashley R. Cummings for the SEO section(s)

BestFirefox

Some people like sugar cookies best, some like chocolate chip cookies, and really weird people like oatmeal raisin cookies best (seriously, what a great way to ruin a cookie, right?). Anyway, the point is that people have different preferences, and that extends to what type of Internet browser people like to use. There are Safari-users, Chrome-users, Explorer-users (equivalent of oatmeal raisin in my book), and Firefox-users. Each browser has different strengths, weaknesses, and tools available that will help you with your Internet marketing efforts. For those of you who use Firefox on a daily basis, one of the best tools out there is Moz.com’s Firefox SEO toolbar. Read On

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What is Local Search Engine Optimization?

25 Oct 2013 | written by Ashley R. Cummings for the SEO section(s)

WhatIsSEO

Let’s say you own the world’s most delicious Mexican restaurant, and you’re super stoked to get people in the door. Of course, you want to start an online marketing campaign that’s just as awesome as your food. So, you start doing some keyword research on generic terms like “Mexican food” only to realize that about a bazillion people are searching for that term. Additionally, a bazillion other restaurants, markets, and businesses across the nation are targeting that term. Good, right? Wrong! While you may have the best Mexican food in the world, you probably don’t have room in your restaurant to fit everyone in the world searching for that term. That makes national SEO sort of a bummer for a business like yours. Read On

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What Do Good SEO Service Providers Offer?

16 Oct 2013 | written by Ashley R. Cummings for the SEO, Small Business Tips section(s)

WhatWillAGoodSEO

You’ve finally made the commitment to invest in online marketing, but you may be wondering what qualities you should look for in a professional SEO company like OrangeSoda. That’s a great question and one to take very seriously, especially since there are a lot of SEO companies that rely on old tactics and tricks to try and boost your website in search results. When selecting an online marketing company, here are some things they should absolutely offer. Read On

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The Poor Man’s Guide to Creating an Editorial Calendar

30 Sep 2013 | written by Cari Thompson for the SEO, Small Business Tips section(s)

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In case you haven’t been paying attention, effective SEO is all about having great, current content on your site. The easiest way to up your content marketing game is to get new content posted on the regular through your blog. All you have to do is come up with tons of blog post ideas and publish them at the most relevant times during the year. Simple enough, right? Not really. Read On

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Top 5 SEO Plugins

27 Sep 2013 | written by Ashley R. Cummings for the SEO section(s)

BrowserPlugins

Is SEO dead? This seems to be a hot topic these days. Should SEO professionals hang up their Internet marketing towels and look for new jobs? The answer to that question is yes and no. It all depends on the adaptability of the SEO expert and their ability to keep their strategy current with Google’s latest updates. Read On

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What Search Volume Means for Your Online Marketing Strategy

16 Sep 2013 | written by Ashley R. Cummings for the SEO section(s)

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Determining which keywords to target for your online marketing campaigns is (dare I say) one of the most important parts of your online marketing strategy and shouldn’t be passed off as a simple task or taken lightly. The reason keyword research is so important is because Google, and other big search engines, sort through your content and list your website in the search results based on relevancy. In fact, Google is all about relevancy. This means if you want a competent SEO strategy, you better plan on investing in a strategy that pleases Google’s dedication to relevancy. That being said, you may wonder how keywords with high search volume play into your online marketing strategy. Read On

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