Redirects are just one small slice of the SEO pie, but they can be a fairly important slice. It’s one small change that could do a lot for the user’s experience and your ranking.
One note up front: this article will only cover 301 redirects (that, is “permanently moved”) because they’re the most commonly used. Additionally, it will only make use of .htaccess on an Apache server and a few alternative methods. It will not cover setting up redirects on any version of IIS servers since they’re far less popular and a little too complicated for an article of this scope. If you’re not sure what kind of server your site is on, plug the URL into builtwith.com. All your server information should be at the top of the results page. If it says Apache, you’re good to go, so read on! Read On