Search engine optimization (SEO) is definitely a large piece of the search engine marketing pie and can take up a lot of time, energy, and money. If you’re new to the online marketing world and interested in growing your website in the organic search results of Google and Bing, you probably have spent some time investigating various SEO practices—both onsite and offsite. You’ve also probably come to learn that optimizing your website is a large endeavor and it’s difficult to really know where to invest your time. This begs the question “where should I focus my efforts—onsite or offsite?” The answer to that question is both! Here’s a quick breakdown of what onsite and offsite optimization includes and why they are both important. Read On
Category Archives: SEO
Yesterday, Google announced that they took action on a guest blogging community. This strategy has been viewed as a white-hat tactic for years and is now being deemed as spammy by Google’s Webspam team. OrangeSoda has not leveraged this network. While we have leveraged guest blog posting strategies, we have stayed within Google Guidelines. As always, we adjust all of our marketing strategies to enhance performance and limit risk.
If you have a business that exists in any capacity online, the bottom line is you need to make sure that website is optimized properly for search engines. Otherwise, the only people who will know about your website, and consequently, what products you sell, will be you and your mom. While SEO (search engine optimization) is a must, you may be wondering what SEO entails. Here is a quick breakdown of the basics of SEO.
Online marketing may be one of the best ways to reach your target market, but it can also be a bit confusing. After all, the industry is full of crazy acronyms that can make anyone’s head spin. If you’ve engaged in a conversation recently about SEO, SEM, PPC, CPC, PR, RI, RSS, SERP, arch, and XML, you may be talking (or trying to talk about) online marketing. While some of these acronyms might sound a bit obscure, almost everyone has heard of SEM and SEO. What exactly do SEM and SEO stand for and how are they different? Here’s a quick breakdown! Read On
Keeping up with all of the current trends in online marketing can be tricky. Internet marketing is always changing, and people are often coming up with new strategies and tactics to get noticed. If want to make sure you’re covering all your marketing bases, consider asking yourself these 5 important questions.
When it comes to online marketing, there are just so many different ways to go. You can invest in social media marketing, content marketing, email marketing, mobile marketing, search engine optimization, paid search, and more. If you have the budget to pursue of these strategies, go for it! After all, each of these options will put you in touch with people who are interested in what you have to offer. Read On
If you’ve used Google to do keyword research in the past few months, you may have noticed a few changes. In an effort to increase search engine relevancy, Google has eliminated their Keyword Tool and replaced it with the Keyword Planner. Change, at first, can be difficult, but the Keyword Planner can help you both select excellent keywords for ads and build effective ad content—both of which will help your online marketing. Here is what the new Keyword Planner does and how it works. Read On
Some people like sugar cookies best, some like chocolate chip cookies, and really weird people like oatmeal raisin cookies best (seriously, what a great way to ruin a cookie, right?). Anyway, the point is that people have different preferences, and that extends to what type of Internet browser people like to use. There are Safari-users, Chrome-users, Explorer-users (equivalent of oatmeal raisin in my book), and Firefox-users. Each browser has different strengths, weaknesses, and tools available that will help you with your Internet marketing efforts. For those of you who use Firefox on a daily basis, one of the best tools out there is Moz.com’s Firefox SEO toolbar. Read On
Let’s say you own the world’s most delicious Mexican restaurant, and you’re super stoked to get people in the door. Of course, you want to start an online marketing campaign that’s just as awesome as your food. So, you start doing some keyword research on generic terms like “Mexican food” only to realize that about a bazillion people are searching for that term. Additionally, a bazillion other restaurants, markets, and businesses across the nation are targeting that term. Good, right? Wrong! While you may have the best Mexican food in the world, you probably don’t have room in your restaurant to fit everyone in the world searching for that term. That makes national SEO sort of a bummer for a business like yours. Read On
You’ve finally made the commitment to invest in online marketing, but you may be wondering what qualities you should look for in a professional SEO company like OrangeSoda. That’s a great question and one to take very seriously, especially since there are a lot of SEO companies that rely on old tactics and tricks to try and boost your website in search results. When selecting an online marketing company, here are some things they should absolutely offer. Read On