Category Archives: SEO

Google Announces Algorithm Update: Panda 4.0

21 May 2014 | written by Mei Lam for the Google News, SEO section(s)

Google recently announced a new update to the Panda algorithm which is being deemed, Panda 4.0. Here is some useful information about algorithm updates, the Panda update and how it will affect you.

What are algorithm updates?

Google as well as other search engines continually update their search algorithms to improve search experience and provide quality results. These updates are designed to limit the ranking ability of sites that Google may deem as low quality. There are believed to be more than 200 factors that play into the algorithm and helps decide the rank of a website. These can include signals related to links, on-site content, website structure, page load time, user experience, brand mentions and much more. As Google gathers and analyzes data they will make updates to limit what they deem as lower quality sites from ranking. The efforts of SEO are designed to optimize sites for the many signals that help Google define a quality site.

It is important to keep in mind that Google isn’t perfect; there is always a level of collateral damage when updates are pushed out. Quality sites can and have lost rank due to these updates. No site is immune to updates. The intent is to work to stay within Google guidelines and adjust strategies as needed when the search landscape changes due to updates.

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Going Beyond Rank: Not Your Father’s SEO

14 May 2014 | written by Samantha Karren for the online marketing, SEO section(s)

Going Beyond Rank for SEO

It’s time to update your traditional SEO tactics! Up until now, most businesses have focused on rank as the primary way for customers to find them. However, keyword ranking alone is not enough to sustain a marketing campaign.

Is Rank Dead?

Well, many factors affect a site’s rank and overall online impact. More companies out there are realizing the importance of this change.

The Internet marketing strategies at OrangeSoda are moving further away from short-term results and toward long-term customer relationships. Your site will ultimately draw more leads, more engagement, more quality traffic, and more conversions with these three factors:

  • Findability
  • Viability
  • Credibility

At OrangeSoda, we’ve discovered ways that target these three characteristics. The following ways can improve your online performance. Read On


10 Tools to Coordinate Your Online Marketing Efforts

5 May 2014 | written by Samantha Karren for the internet marketing, online marketing, SEO, Social Networking, website promotion section(s)

10 Tools to Coordinate Your Online Marketing Efforts

Your marketing strategy should be two-fold: bringing in new traffic and encouraging return customers. The tricky part is you need different tools to focus on new customers and loyal customers. The good news is these tools can overlap and are easy to manage with the help of online marketing experts. To start, ask yourself these questions:

  • Which is my priority, new customers or return customers?
  • What is my monthly budget to invest in SEO, SEM, PPC, and online marketing tools?
  • How many different marketing tools can I utilize through a single online marketing company?

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Should You Invest in New Technology for Your Business?

1 May 2014 | written by Samantha Karren for the Mobile Web, PPC, SEO, Small Business Tips, Social Networking section(s)


No, we’re not talking about investing in the stock market. We’re talking about new marketing technology that can help your business bring in more customers and ultimately increase your bottom line. Sound like the answer is an obvious “Yes!”? Before you jump on the wagon of the latest and trendiest technology, make sure it’s the right tool for your business. Here are some marketing technologies that will actually help you see an increase in traffic and revenue. Read On


Building a New Keyword Mentality

29 Apr 2014 | written by Ashley R. Cummings for the SEO section(s)

Building a New Keyword Mentality

Here’s the skinny on keywords. Keywords rock. They help you target a specific market. They help you accurately define what your business is all about. They help tell Google, and other popular search engines, how to rank your website, and where to place your ads. Keywords are a good thing. However, keyword research shouldn’t be the sole focus of your Internet marketing strategy, or even the main focus. In fact, when you’re too keyword focused, it can lure your good intentioned soul into the world of black-hat SEO practices and tempt you to engage in them. Instead of focusing on keywords, here are some alternatives.

Focus on your Target Audience

Instead of worrying about generating the perfect keyword list, take some time (and I mean a lot of time) to consider your audience. Ask yourself these questions:

  • Who is your audience?
  • What do they like?
  • Where do they search?
  • What do they buy?
  • How old are they?
  • Do they use mobile devices?
  • Do they search online?
  • Have they purchased online before?

Of course there are other questions to ask, but the point of this example is to get you thinking about whom you are marketing to, instead of thinking about keywords that describe your business well. The more you understand your target audience, the easier it will be to generate an excellent list of keywords that is focused on searchers, rather than just descriptive of your products and services. Read On


Learn to Embrace Matt Cutts’ SEO Ideologies and Live Happily Ever After

25 Apr 2014 | written by Samantha Karren for the Fun Stuff, internet marketing, online marketing, SEO section(s)

How to Win the Heart of Google

Is Matt Cutts your ally or foe? Do you feel like Google is constantly hunting your site for spammy practices? If you want to ride into the horizon on a white horse (and maybe even get the girl), then it’s time to make Google your friend. Here’s how.

Matt Cutts Inigo Montoya

Are You the Villain?

Matt is not exactly a vigilante, but he did set out (like so many others) to right a wrong with nothing but a healthy dose of righteous indignation and his weapon of choice (most prefer a sword). One way to tell whether you are on the good side of white-hat SEO or not is to put yourself into this fairytale. Read On


Everything You Need to Know About Redirects

21 Apr 2014 | written by Alex Harisay for the Other, SEO section(s)

everything you need to know about redirects

Redirects are just one small slice of the SEO pie, but they can be a fairly important slice. It’s one small change that could do a lot for the user’s experience and your ranking.

One note up front: this article will only cover 301 redirects (that, is “permanently moved”) because they’re the most commonly used. Additionally, it will only make use of .htaccess on an Apache server and a few alternative methods. It will not cover setting up redirects on any version of IIS servers since they’re far less popular and a little too complicated for an article of this scope. If you’re not sure what kind of server your site is on, plug the URL into All your server information should be at the top of the results page. If it says Apache, you’re good to go, so read on! Read On


SEO Focus: Onsite or Offsite?

17 Apr 2014 | written by Ashley R. Cummings for the SEO section(s)


Search engine optimization (SEO) is definitely a large piece of the search engine marketing pie and can take up a lot of time, energy, and money. If you’re new to the online marketing world and interested in growing your website in the organic search results of Google and Bing, you probably have spent some time investigating various SEO practices—both onsite and offsite. You’ve also probably come to learn that optimizing your website is a large endeavor and it’s difficult to really know where to invest your time. This begs the question “where should I focus my efforts—onsite or offsite?” The answer to that question is both! Here’s a quick breakdown of what onsite and offsite optimization includes and why they are both important. Read On


Google Takes Action on Guest Blogging Communities

20 Mar 2014 | written by Charlie Gray for the internet marketing, local internet marketing, Local Maps, online marketing, OrangeSoda News, PPC, SEO, Small Business Tips section(s)


Yesterday, Google announced that they took action on a guest blogging community. This strategy has been viewed as a white-hat tactic for years and is now being deemed as spammy by Google’s Webspam team. OrangeSoda has not leveraged this network. While we have leveraged guest blog posting strategies, we have stayed within Google Guidelines. As always, we adjust all of our marketing strategies to enhance performance and limit risk.

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SEO Strategy 101

17 Mar 2014 | written by Ashley R. Cummings for the internet marketing, online marketing, SEO, Small Business Tips section(s)


If you have a business that exists in any capacity online, the bottom line is you need to make sure that website is optimized properly for search engines. Otherwise, the only people who will know about your website, and consequently, what products you sell, will be you and your mom. While SEO (search engine optimization) is a must, you may be wondering what SEO entails. Here is a quick breakdown of the basics of SEO.

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