Posts Categorized: Paid Search

Branding through PPC – Setting the record straight

I’ve heard some silly things over the past year about pay per click advertising’s ability to boost a brand and it’s time to clarify some of this nonsense whilst propping up the truth about how to use PPC to build your brand.

The 3 Pillars of PPC Text Ads

A pay per click text ad may look unimpressive, but as a seasoned PPC professional, I can tell you that no other group of 140 characters can be so confounding to perfect, nor have as much of an impact on your online marketing efforts as your pay per click text ad. Why is it so…

The Siren Song of “Gift” Keywords

Every holiday season, unsuspecting small business owners using pay per click advertising are wooed by a tempting but villainous influence. Her tempting song is difficult to resist: “Your product would make a great gift! You should bid on ‘gift idea’ keywords! Surely sales will come to you in droves and make you rich beyond your…

Make Your Pay-Per-Click Festive For The Holidays

The Holidays are upon us and the opportunity to inundate our Pay-Per-Click campaigns with cheer has arrived with them. Adjusting AdCopy should be on your list of to-dos, right next to hang the lights & shovel the walk. While almost any industry can benefit from changing their Pay-Per-Click tone to one a tad more chipper…

PPC and SEO Increases Leads Over 3,000% for Online Retailer

MarketingSherpa did a case study on a business that sees online leads pour in – after they started PPC and SEO to market their web site. I half expected to see our name on the article since what they talked about is OrangeSoda‘s specialty! Note: MarketingSherpa articles are free for a limited time and then…

What NOT to do on your PPC Campaign

Here are Harrison’s tips on what NOT to do on an PPC campaign – a follow-up post to his tips on how to optimize a PPC campaign. Don’t content and search ads in the same campaigns. On search CTR (click through rate) is important, but not on content. On the content network you’re interrupting people,…

No Secret Sauce to PPC

Sometimes businesses or marketers dream of a “secret sauce” to doing SEO or PPC. Most of the time there is no “secret sauce.” There are tools and software, and they give an advantage, but usually it’s knowledge and work that really count. It’s not a cakewalk and it’s best learned when you’re passionate about what…

Web Analytics: Follow the Trend

Like SEO, web analytics is not as clearcut as many would like. Unfortunately, there is no standard that all web analytic companies follow. And here’s the even worse news: without a “standard” there can never be reconciliation of web analytic data. Why not? Because every program defines a visitor, a bounce, and a click, differently….

Getting the Most from Paid Search

I interviewed one of our PPC account managers, Ryan, about what makes a paid search campaign successful. Here are his answers. What are the most common misconceptions new PPC clients have? If a business has never done PPC before, than they may have ROI expectations that are not line for their competitive landscape. It’s important…

How to Reconcile Differences in Web Stats

This is a common question – how do you reconcile the differences in web stats. It seems like every analytics program comes up with a different number, which can be frustrating for businesses of all sizes. It’s also a problem with paid search because the numbers you see from your PPC analytics may not match…