Maybe one of your goals for 2014 was to upgrade your office space and move to a bigger location. First of all, congrats on the new move! It’s always nice to get a fresh start and make yourself at home … Continue reading →
The ROI of Marketing
24 Feb 2014
Investing in online marketing is a big deal for any small business. After all, marketing can be ...
When I work with new clients, one of the first things I do is review their existing PPC accounts for keyword data, and if I’m really lucky I get some conversion data, too.
Too often I find an account with one campaign and one ad group with hundreds or even thousands of keywords showing one text ad. I have a couple thoughts run through my head when I see this–either this client is simply using PPC to buy traffic for their website, or they need some education because they think this is the correct way to use PPC to sell product. Think of it like an old beat up car–it runs and usually gets you around, but not very well. You need a car that runs on all cylinders and can bring home the bacon.
4 Jun 2010 | written by
Ben Mosbarger for the PPC section(s)
The internet marketing business changes very quickly and Google has been saying for quite some time that “the Internet is going mobile.” So, you may think you have to hurry to AdWords and create some WAP mobile ads to take advantage of this space right? Not necessarily.
28 May 2010 | written by
AJ Wilcox for the PPC, SEO section(s)
When people ask me conceptually about the effect of certain elements on search engines, I often respond, “If you were a search engine, what would you think of it?” It’s a hard question to answer if you don’t know what they are looking for. Here’s the low-down on search engines from the eyes of Google. . Read On
27 May 2010 | written by
Ben Mosbarger for the PPC section(s)
Google is constantly working on ways to improve local and mobile search. In January Google introduced a new way for local businesses to be reached specifically by mobile devices: click-to-call phone numbers right in the ad. This service is free, easy to implement, and super targeted. Since I am a pretty heavy mobile web user, this click-to-call feature gets me all excited inside. Read On
For some time now I’ve been mulling over a marketing/analytics idea I call traffic diversification. Simply put, traffic diversification is a methodology whereby a website diversifies the sources of traffic it receives.
In my time as an internet marketer, I’ve audited and optimized 100′s of websites. One underlying challenge I see for most sites is that they receive 70-80% of their traffic from a very few sources. Read On
Who knew cannibals could be so cute? Photo by deanj
Short post from me today, and many of you will be very tired of reading about this subject. If that’s you, feel free to move on to other posts. You won’t hurt my feelings.
However, there is still a large number of small business owners and marketing folks who persist in the notion that if you rank top-10 organically for a keyword (sometimes even top-20 or 30), that you shouldn’t bid for it with your PPC campaign. The reason is that you don’t want to cannibalize sales from SEO, which makes complete sense.
Are you new to PPC? Stuck in a rut with some very mature campaigns?
If you’ve recently set up PPC campaigns, or even if you’ve been managing some campaigns for a while, here are some quick and easy tests you can run to try and squeeze some extra goodness out of your paid search campaigns Read On
17 Feb 2010 | written by
Gabe Thayn for the PPC section(s)
Negative Keywords will increase your CTR, avoid irrelevant traffic, and give the slip to non-converting, trigger happy searchers!
A note before you get Negative KeyWord Happy:
If your campaigns are not getting enough data to warrant a change, you don’t want to inundate them with Negative Keywords and lose out on some traffic that you may desperately need. This doesn’t mean you should let shoe shoppers click on your leather purse ads, it just means you should hold off on cutting the amount of impressions you have until you are familiar with the campaign’s performance and are able to get enough data. Negative Keywords are just like everything else in pay-per-click: they require research and, most importantly, knowing your industry and its searchers. There are 4 main tools that will help identify the perfect Negative Keywords. Read On
If you’ve been reading PPC blogs for any amount of time, you’ll notice that much of what you read seems to be tailored for businesses with big budgets and slick websites. Mind you, there’s tons of great advice and food for thought out there–it just may not help the SMB owner with limited development resources and budget.
Working at OrangeSoda has equipped me with a wealth of experience in dealing with the challenges of using PPC effectively with a less-than-perfect website. Here are a few of the most common problems I’ve come across, along with ideas for how to work around the problem without making wholesale changes to your website: