Category Archives: PPC

Six Local PPC Marketing Tips

24 Jun 2010 | written by Ben Mosbarger for the local internet marketing, PPC section(s)

Six Local PPC Marketing Tips

Using PPC to turn a local online shopper into a customer can be daunting to a local business owner. Thankfully search engines have made competing locally much easier in the past few years. They’ve added several targeting options that help ensure only local audiences see the ads.Targeting locally can be done on a smaller budget because of reduced competition which translates into lower cost–unless you target New York or LA. I want to go over a few tips that can can help anyone get the most out of local ppc marketing.
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Quality Score & Account Structure

9 Jun 2010 | written by Ben Mosbarger for the internet marketing, PPC section(s)

Quality Score & Account Structure

When I work with new clients, one of the first things I do is review their existing PPC accounts for keyword data, and if I’m really lucky I get some conversion data, too.

Too often I find an account with one campaign and one ad group with hundreds or even thousands of keywords showing one text ad. I have a couple thoughts run through my head when I see this–either this client is simply using PPC to buy traffic for their website, or they need some education because they think this is the correct way to use PPC to sell product. Think of it like an old beat up car–it runs and usually gets you around, but not very well. You need a car that runs on all cylinders and can bring home the bacon.

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Mobile Search On The Right Device

4 Jun 2010 | written by Ben Mosbarger for the PPC section(s)

Mobile Search On The Right Device

The internet marketing business changes very quickly and Google has been saying for quite some time that “the Internet is going mobile.” So, you may think you have to hurry to AdWords and create some WAP mobile ads to take advantage of this space right? Not necessarily.

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What is Google Looking For?

28 May 2010 | written by AJ Wilcox for the PPC, SEO section(s)

What is Google Looking For?
weeklyreader.com

When people ask me conceptually about the effect of certain elements on search engines, I often respond, “If you were a search engine, what would you think of it?” It’s a hard question to answer if you don’t know what they are looking for. Here’s the low-down on search engines from the eyes of Google. . Read On

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Click-to-call Mobile Ads From Google

27 May 2010 | written by Ben Mosbarger for the PPC section(s)

Click-to-call Mobile Ads From Google

Google is constantly working on ways to improve local and mobile search. In January Google introduced a new way for local businesses to be reached specifically by mobile devices: click-to-call phone numbers right in the ad. This service is free, easy to implement, and super targeted. Since I am a pretty heavy mobile web user, this click-to-call feature gets me all excited inside. Read On

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Traffic Diversification: Don’t Put All Your Chickens in One Basket

3 May 2010 | written by Clint Eagar for the Other, PPC, SEO, Small Business Tips section(s)

For some time now I’ve been mulling over a marketing/analytics idea I call traffic diversification. Simply put, traffic diversification is a methodology whereby a website diversifies the sources of traffic it receives.

In my time as an internet marketer, I’ve audited and optimized 100′s of websites. One underlying challenge I see for most sites is that they receive 70-80% of their traffic from a very few sources.
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Traditional and Online Marketing Synergy

23 Apr 2010 | written by James Hurst for the PPC, SEO, web site marketing strategies section(s)

Traditional and Online Marketing Synergy

We always love to get feedback from our readers. Here is a thoughtful response to “Traditional Marketing: An Investment or a Waste?” By James Hurst, a guest blogger.

While I do agree with much of what AJ wrote, allow me to expand upon his original post with some alternate viewpoints. Read On

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PPC vs. SEO: Apply the mantra!

11 Mar 2010 | written by Josh Summerhays for the PPC, SEO, Small Business Tips section(s)

PPC vs. SEO: Apply the mantra!
Who knew cannibals could be so cute? Photo by deanj

Short post from me today, and many of you will be very tired of reading about this subject. If that’s you, feel free to move on to other posts. You won’t hurt my feelings.

However, there is still a large number of small business owners and marketing folks who persist in the notion that if you rank top-10 organically for a keyword (sometimes even top-20 or 30), that you shouldn’t bid for it with your PPC campaign. The reason is that you don’t want to cannibalize sales from SEO, which makes complete sense.

Except when that doesn’t happen.

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Get a little more out of your PPC: 4 Simple Tests

2 Mar 2010 | written by Josh Summerhays for the PPC section(s)

Get a little more out of your PPC: 4 Simple Tests
Photo by blondyimp

Are you new to PPC? Stuck in a rut with some very mature campaigns?

If you’ve recently set up PPC campaigns, or even if you’ve been managing some campaigns for a while, here are some quick and easy tests you can run to try and squeeze some extra goodness out of your paid search campaigns Read On

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Negative Keywords Bring Positive Results

17 Feb 2010 | written by Gabe Thayn for the PPC section(s)

Negative Keywords Bring Positive Results

Negative Keywords will increase your CTR, avoid irrelevant traffic, and give the slip to non-converting, trigger happy searchers!

A note before you get Negative KeyWord Happy:

If your campaigns are not getting enough data to warrant a change, you don’t want to inundate them with Negative Keywords and lose out on some traffic that you may desperately need. This doesn’t mean you should let shoe shoppers click on your leather purse ads, it just means you should hold off on cutting the amount of impressions you have until you are familiar with the campaign’s performance and are able to get enough data. Negative Keywords are just like everything else in pay-per-click: they require research and, most importantly, knowing your industry and its searchers. There are 4 main tools that will help identify the perfect Negative Keywords. Read On

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