If used incorrectly, Google’s display network can be a huge headache to any pay-per-click search campaign. However, it also provides a vast market that compliments a search based marketing campaign. From the available features and tools currently used or beta, small business owners should be utilizing what it has to offer. Read On
Category Archives: PPC
Internet marketers often put their entire efforts into getting a sale. They want the shortest path and easiest way for people to click on that oh so tempting “buy now” button. But sometimes you have to step back and reevaluate the way you approach customers. There might just be a better way. Especially with Facebook. Read On
With the holiday season just around the corner, we put together this free workshop to help teach local entrepreneurs how to efficiently manage their pay-per-click ads for the holidays. So put down the holiday fruitcake and come fill up on marketing knowledge for your business. (We promise it will taste better.) Here are the details:
Wednesday, November 10th
Salt Lake City Public Library
210 East 400 South
Salt Lake City, Utah
A light breakfast will be served, and then we will jump into the main event, where a few speakers will teach how businesses should use PPC ads to get the most out of the holidays.
Pay-per-click marketing is a very effective way to reach your customers in droves. Its important to remember that each click is paid for out of someone’s pocket. I go to great lengths to make sure that my clients money is spent as effectively as possible. There are few factors that determine effective spending but for me the most important one is the search query report in AdWords. A search query report gives me data to make two very important decisions that can save tons of money and make my campaign more effective.
I have been a Facebook user for a few years, along with over 300 million other people. From a marketer’s point of view I really like the idea of such a captive audience. Currently, PPC on Facebook is not scalable but they are working pretty quickly to make it that way for professionals or agencies. Lately, I have been putting my PPC skillz to use on Facebook and want to share a bit of what I have learned. Read On
Using PPC to turn a local online shopper into a customer can be daunting to a local business owner. Thankfully search engines have made competing locally much easier in the past few years. They’ve added several targeting options that help ensure only local audiences see the ads.Targeting locally can be done on a smaller budget because of reduced competition which translates into lower cost–unless you target New York or LA. I want to go over a few tips that can can help anyone get the most out of local ppc marketing.
When I work with new clients, one of the first things I do is review their existing PPC accounts for keyword data, and if I’m really lucky I get some conversion data, too.
Too often I find an account with one campaign and one ad group with hundreds or even thousands of keywords showing one text ad. I have a couple thoughts run through my head when I see this–either this client is simply using PPC to buy traffic for their website, or they need some education because they think this is the correct way to use PPC to sell product. Think of it like an old beat up car–it runs and usually gets you around, but not very well. You need a car that runs on all cylinders and can bring home the bacon.
When people ask me conceptually about the effect of certain elements on search engines, I often respond, “If you were a search engine, what would you think of it?” It’s a hard question to answer if you don’t know what they are looking for. Here’s the low-down on search engines from the eyes of Google. . Read On
Google is constantly working on ways to improve local and mobile search. In January Google introduced a new way for local businesses to be reached specifically by mobile devices: click-to-call phone numbers right in the ad. This service is free, easy to implement, and super targeted. Since I am a pretty heavy mobile web user, this click-to-call feature gets me all excited inside. Read On